John Blue - Digital Technology: You Can’t Do It All. But How Do You Get Through It?

transcript

Write down two questions that are on your mind when you are thinking about attention.

Friday, February 15, 13

Digital Technology:You Can’t Do It All.

But How Do YouGet Through It?

Friday, February 15, 13Welcome to Weekend U and the session on Digital Technology: You Can’t Do It All. But How Do You Get Through It?

Truffle Media

Ned Arthur, Director of Sales and Content Development

John Blue, Chief of Community Creation

Friday, February 15, 13Hi, My name is John Blue and I work at Truffle Media Networks, an ag media company focused on agriculture animal health issues.

Thanks to Indiana University Alumni

Association for the opportunity to

share our attention.Friday, February 15, 13

Thanks to Indiana University Alumni Association for theopportunity to share my attention with you.

Reminder to use#WeekendU

hashtag!

Reminder to use#WeekendUhashtag!

1793 The Pennsylvania Evening Post becomes America's first daily newspaper.1851 Selling for a penny a copy, the New York Times debuts.1885 William Dempster Hoard wrote his issue of a "journal devoted to dairy farming.1962 Agri-Marketing magazine started1984 United States newspaper circulation peaks at 63 million people

191 YearsFriday, February 15, 13Before we start, I want to share a perspective: It took 191 years to get from first American paper to a peak circulation of 63 million people.

1995 The American Reporter first daily newspaper on Internet2004 Podcasting started2004 Facebook launched2005 YouTube launched2006 Twitter launched2010 Facebook passed 63 million US people

15 YearsFriday, February 15, 13In contrast to newspaper, It took 15 years to go from the first internet newspaper to get to a single service having 63 million users. The speed of technology adoption and use will continue to be fast.

Landscape

Friday, February 15, 13Media use over the last 15 years has changed. People have moved from utilizing media based on time and location to discovering and finding information in real time through multiple channels and various sources of authority. Information media has become time free, virtual, digital, and participatory.

Write down as many things as you can: What are the things you take for granted about technology today.

Friday, February 15, 13Write down as many things as you can: What are the things you take for granted about technology today.(take 2 minutes)

Write down as many things as you can: What are the things you take for granted about technology today.

What did you write down?

Friday, February 15, 13Review what people wrote: What are the things you take for granted about technology today.(take 2 minutes)

I would like to share with you several images that highlight technology and behavior.

Trains originally helped expand the population of the US and now allows us to commute

Highway systems offer us the opportunity to be in traffic jams

The telephone expands our ability to tele-market

The web as a basic information source brings us online advertisements and dating sites.

Mobile phones from the 1940‘s and early 1990‘s bring us more Words With Friends

Technology Revolution

Behavior Revolution

So is the technology revolution really a behavior revolution?

When your attention is captured by something, it also means something else is not getting your attention.

Show video

http://www.youtube.com/watch?v=vJG698U2Mvo

How many got the ball pass count correct? Did you see the gorilla?http://www.youtube.com/watch?v=vJG698U2Mvo

Multitasking is a Myth

“There are procrastinators, and there are people who are easily distracted,”

“And then there is me.”

says Peter Sagal, host of Wait, Wait…Don’t Tell Me!.

http://www.wbur.org/2013/01/31/digital-lives-iii

Friday, February 15, 13According to attention scientist Eh-all OhFear (Eyal Ophir):* Media multitasking is taxing our brains’ limited capacity for working memory.* The brain is really switching from task to task.* Technology terrible at filtering out what’s irrelevant.

Any questions?

http://agtoday.us/intel-internet-minuteFriday, February 15, 13

Trends

Friday, February 15, 1343% of Americans say they get most of their news on national and international issues from the web. This data, from the Pew Research Center, shows that people are shifting their ways to get news and information.

Pinterest has strong Interest

Data fromFriday, February 15, 13Services like Pinterest and

Data from

Over 300 million visits per month to Tumblr based sites

Friday, February 15, 13Tumblr are gaining traction and demanding the attention of people

Friday, February 15, 13Other services like LinkedIn and Google+ also are demanding on people’s attention.

Trends

(Feb, 2012, 850,000 Android activations per day!)Sept, 2012, 1.3 Million Android activations per day!

Friday, February 15, 13The number of android activations per day has jumped from 500,000 per day in June 2011 to 1.3 million per day in Sept 2012. 39 million in one month! 468 million in one year!

With limited resources?Friday, February 15, 13With limited resources, what do you do?

Friday, February 15, 13How do I find the things I need, that will help me stay focused, that will help guide my attention?

Again, I am presenting from a point of view as an ag media person.But this approach is applicable to others.

Here are some key stepsIdentifyLearnTriage

ImplementReview

Here are some key steps: identify, learn, triage, implement, and review.

1) Identify

Friday, February 15, 13Identify To find out what is happening outside your world:* Go to conferences and events you would not normally attend. * Use your eyes and ears to find things with potential. * Listen to what others might be saying.

Friday, February 15, 13When it comes to identifying the future,these are some key sources I use and recommend. SpringWise has 15,000 spotters across the planet to offer an international perspective on new business ideas.MIT’s Open Course ware is a great way to learn about deep topics like history and technology.

Friday, February 15, 13Also, events like these are great places to identify trends in development.The recent TEDx Indianapolis shared the challenges, innovations and future of design learning.The 2012 Combine in Bloomington explored community, culture, and code.

Other ways to identify what is coming?

Friday, February 15, 13Some additional resources to identify include* Wired Magazine, Mashable, and TED. * Other media like The Economist and Fast Company offer different perspectives.

Other ways to identify what is coming and how people feel?

http://www.knightfoundation.org/grants/

http://www.pewresearch.org/

Friday, February 15, 13See what is being funded by leading non profit institutions.

Friday, February 15, 13How else do I identify what is coming? Through other people that are better connected than I am. Chris Penn, Michele Payn-Knoper, Chris Clayton, and Gina Tripani are some of the experts in Agriculture, media, marketing, and technology to stay connected to. Your list will be different depending on what your interests and needs are.

Example: Agriculture

2) Learn

Friday, February 15, 13Example of Learn: What are technology tools and services able to provide? Don't try to work them into your day to day activity just yet. Just play with them, have fun. Example Learn: I wanted to see if Scoop.It was worth my time. During the 2012 Commodity Classic, a conference for the grain industry, I used Scoop.it to organize and share various event posts. The service offered a simple to use web interface and quick publishing platform to share. I learned what it could and could not do.

Remember: you can't do it all!3) Triage

Friday, February 15, 13Triage. You can’t do it all. Some things you try will need to be stopped because it just doesn’t meet you initial expectations. Cut out things early. When I first see an app or technology, I see if I can try it out. If the app or technology is not quite what I want, then I have to say “No” and move on. If it works for me, then I figure out how to integrate it into my day to day activities.

Unfortunate Example: Phones are hard to tryout for just a few days. When you find a phone you like it becomes harder to upgrade when the times comes because sometimes the update is not better! Find a friend who tried it first!

4) Implement

Friday, February 15, 13Implement: Some apps or gadgets may seem to “worth it”.

Now you have to figure out how to scale it up a bit.

Remember when your company website page was setup and run by your nephew?

If that website is to be of greater value others will have to start using it too.

Ask: How will this be supported? Who is responsible for its care and feeding?

Friday, February 15, 13Start to understand what “Worth It” means. For the business minded in the audience, you may ask about the return on investment (ROI).

A great resource on understanding ROI in marketing is in Marketing White Belt by Christopher S. Penn, http://agtoday.us/marketing-white-belt (affiliate link).

Friday, February 15, 13A great resource to understand ROI is Christopher Penn’s Marketing White Belt ebook.

5) Review

Friday, February 15, 13Review: In the last 12 months Facebook, Twitter, and LinkedIn all have introduced dozens of new features, functionality, and services. And the cycle of changes will continue.

You must review the updates and decide if they are worth your time and resources.

You will always need to ask if what you are doing is of value to you or your organization.

Is it still “Worth It”?

Here are some key stepsIdentifyLearnTriage

ImplementReview

Friday, February 15, 13Again here are some key steps: identify, learn, triage, implement, and review.

Deciding what to do...

Too many places, not enough time.

There will always be more information and tools than you can use. You must limit, cut out, focus on a few to really reach your goals.

Now What?

Friday, February 15, 13There will always be more information and tools than you can use. You must limit, cut out, and focus on a few things to really reach your goals.

Take aways

Develop a way to stay connected to trends in your interest area.

Take advantage of opportunities to try out new approaches to discover and play.

Implement with measurable goals in mind.

Develop a way to stay connected to trends in your interest area.

Take advantage of opportunities to try out new approaches to discover and play.

Truffle Media

Attention!

Some tools and recommendations.

Friday, February 15, 13The following are some recommendations and approaches to protecting your attention.

http://www.chrisbrogan.com/how-to-say-no/Friday, February 15, 13

Learn to say “no”. This is hard but you need to be firm if you want to have time for attention.

Chris Brogan, well known journalist and frequent speaker about social media marketing, uses this approach: “My best piece of advice here is to say. “Again, thank you. It’s great that you feel so passionately about me participating. I am so backed up with other priorities that I just can’t commit to this and deliver you success. I’m very likely to stumble or not complete this. I’d rather say no now than say ‘I’m sorry’ later.””

Getting Things Done, by David Allen, whose apt subtitle is “The Art of Stress-Free Productivity”

Getting Things Done is a time-management methodology, described by productivity consultant David Allen. It is often referred to as GTD.The GTD method rests on the approach of getting things out of your brain and recording externally, then breaking them into doable parts. This allows you to focus your attention on the actions instead of keeping them in your brain all the time..

http://agtoday.us/gtd-tips

So how does GTD work? http://agtoday.us/gtd-tips

Getting Things Done, by David Allen, whose apt subtitle is “The Art of Stress-Free Productivity”

Best thing I take away from GTD is this:I immediately write the things down on something (paper, list on computer) so it is out of my brain. I later organize the bits into projects I am working on.

Email, we all have email driving us

http://inboxzero.com/

Inbox Zero

Friday, February 15, 13One approach to dealing with email is called Inbox ZeroMerlina Mann, Author and speaker on technology says “That “zero?” It’s not how many messages are in your inboxit’s how much of your own brain is in that inbox. Especially when you don’t want it to be. That’s it.”

http://agtoday.us/gmail-power-tips

http://agtoday.us/outlook-power-tips

Learn keyboard shortcuts, figure out automating inbound email, learn to organize, limit

your time on email.Friday, February 15, 13

Learn to use the email tools already in your hands. Gmail and Outlook both offer power tips and tricks.Learn and practice them to help you stay focused.

One last email tip: Set a time limit and set an “In the office to read mail” time. Use a method to process email thoughts (like GTD).

Other tools to help

http://evernote.com/Friday, February 15, 13

Evernote is a software app to help capture and organize all manner of data and information. This app runs on all mobile phones, tablets, and laptop/desktops.You could organize your Getting Things Done approach using Evernote.

“Google calendar is great for scheduling employees.”Carrie Chestnut Mess, Wisconsin dairy farmer

Google apps can be used to help coordinate and make less stressfulsome things in life. Calendaring is one of the best tools.

"Dropbox to communicate between iPad & PC" Carolyn Olson

Being able to share files with others has been simplifiedwith DropBox.

Tools to do financial transactions have gotten cheeper and simple to use. For example, Square.

"The iPhone lets me do pretty much everything I need to do for work and home"Meggie Foster, Editor at Farm World.

Your mobile phone is a tool. Put on it the things that get things done and remove things that are not “Worth It”.

What were your two questions that were on your mind when are thinking about attention?

Friday, February 15, 13So what are your questions?

Friday, February 15, 13Social media points of view

Contact Information

info@TruffleMedia.com@TruffleMediaTruffleMedia.com/Facebook

(877) 558-7833TruffleMedia.com

Friday, February 15, 13Contact Truffle via Phone: (877) 558-7833, Twitter: @TruffleMedia, Facebook: TruffleMedia.com/Facebook, and web: TruffleMedia.com.

Truffle Media

Ned Arthur, Director of Sales and Content Development

John Blue, Chief of Community Creation

Friday, February 15, 13Close on Truffle team.