Junker app, engine for growth in a circular economy

transcript

A well informed user is an engine for growth:!IN CIRCULAR ECONOMY

Junker….

Why JUNKER APP: reduce…

recycle, reuse… NOT burn! a European shared goal

What is Junker ?

Please watch video in english at: https://youtu.be/1NcGmkziURs

Updated The continuous monitoring and update of the service guarantees quality

Unique No competitor is able to recognize every single

product!

Briefly: Junker is information quality and usability

First and unique case in Italy and Europe of a database focused on

materials, environmental sustainability, waste recycling criteria.

1.2 million products

in DB!

Helpdesk 5/7

Business Model: Saas

Yearly subscription for:!-  Municipality or !-  Waste collection

Company !!

FREE for citizens

Based on user participation and contributions

With the Junker app circular economy really turns

The user takes a picture of the product and sends it

using the app

We Respond in a few minutes with updated information

All other users have now immediate access to the

updated information

The Junker platform receives the geo-localized

picture

WHAT if a product is not recognized?

JUNKER speaks 4 languages

Junker has thought about tourists as well!

Fully translated in

english, french, german

to help all places with

Strong tourist inflow

Each year unsold/wasted food is nearly 151 KG per person!!

JUNKER versus FOOD WASTE

A huge problem for the Big

Organized Distribution

Avoid unsold food At the same time guarantee sufficient product quantities

on the shelf

This is one of the greatest challenges the Big Organized Distribution has to cope

with every day!

JUNKER creates VALUE

Reduce unsold items costs

Junker intercepts food unsold by the Big Organized Distribution and creates economic value and zeros waste

OBJECTIVES:

Reduce waste disposal costs

Transform losses into profit

HOW THIS WORKS

USERS POINT OF SALE

Director of Sales inserts expiring products with discount! REWARDING!

By scanning discounted products the user:!

earns GREEN POINTS for discounts on GAS and

ELECTRICITY!

360° of convenience

User receives the offers !

Finds the nearest sales point (KM 0) !

Buys products at convenient prices!

Big Organized Distribution does not have to manage waste!

Big Organized Distribution

Single Point of sale Sales

B.O.D. Center

Centralized promotions (flyers)

CSR - reputation

Green/Bio products promotions

Remarketing

Local promotions (promoter at the pos)

ANTI-WASTE

What can be communicated besides waste recycling information:

Additional product information Give value to what in 1 or 2 days becomes only waste

Client fidelization

New clients acquisition

Big Organized Distribution Promotions

NON subscriber Municipality = Junker app free

Subscriber Municipality = Junker full

(Users can see Junker advertising in the dedicated area)

-  Actively reduces organic waste

-  Communicates anti-waste action

-  Fiscal advantages -  Economical benefits

Advantages for the USERS!

Advantages for the Municipality!

Advantages for the Big Organized Distribution!

Advantages for USERS!

Advantages for the Big Organized Distribution!

-  Fiscal advantages -  Economical benefits

JUNKER: what can be communicated

Example : Fairy and phosphates

What info can be conveyed: The use of recyclable/recycled materials

More sustainable packaging Green production Zero Km Product

Less packaging No palm oil

No phosphates Pilot projects

But also: New product launch

User opinion

JUNKER for circular economy

Junker redirects users based

on waste typology !

(ex. “cloths, furniture, home appliances…”)

!-  disposal points!-  repair points -  reselling points!

When the user scans products in order to dispose them,!we know exactly what he/she is throwing

away!!

For example, if he/she has scanned a detergent, we can suggest the nearest points of sale for detergents, based

on sustainability, packaging reducing and inexpensiveness

Through Push Messaging the Municipality is able to convey through Junker – events,

green campaigns, news!

Because Junker is a direct and powerful communication channel towards the users

JUNKER is participation:

!Informs and brings together users

and activities for reuse, reparations, exchanges. Always

based on geo-localization.! !

Gives space and visibility to virtuous activities,

initiatives, best practices.!

Through Junker the Municipality can:!!-  Efficiently communicate with an

ever growing number of “active” citizens!

-  Invite them to events!-  Make known initiatives, best

practices, places of interest!!!

Through Junker citizens have always with them a very precise and accurate informative

tool that helps them: !-  Recycle correctly domestic waste!

-  Confer objects for reuse!-  Confer to disposal particular objects , !

-  Receive info and news or invitations to green events

Through Junker the Municipality receives:!!-  Citizens’ reports!-  And can answer to these!-  or forward the report to the

appropriate authority or person !

Citizens can send with a single click various types of reports to the

Municipality: !- Urban degradation/decay!

-  Objects to give away/donate, !-  Neighborhood good practices !

Junker and other APP stats

Those % are not those of an utility app!

A specific case:

User activity for March:

Results:

From 1% to 54% During the first

month of collection

From tail end to champion of recycling

in the province of RAGUSA

Reasons for the success

Users!

Waste Management Companies! Municipalities!

•  Easier collection •  NO errors •  NO fines

•  More recycled waste •  Less mixed/dirty fractions •  More profitability

•  More consent •  Less assistence to users/

citizens

Companies & Big Organized Distribution!•  More CSR •  More reputation •  More info to clients •  More remarketing

Junker for accessibility

Junker “reads” the products information

For blind and visually impaired !For FREE

Useful when shopping at the supermarket!

Some numbers

ACTIVE USERS DAILY

MILLIONS of SCANS MADE BY USERS

YEARS ACTIVITY’

Available in Italian Municipalities for a total of

5 million citizens

millions of products in the

120.000

5 milioni

1,2 50% Of families use it in our

Municipalities

COMMERCIAL NETWORK AND

PUBLICITY

INVESTORS zero zero

Already Junker clients:

Aprilia, Arrone, Assisi, Baronissi, Binasco, Bolzano, Calvi, Camaiore, Camerano, Cantalice, Casaprota, Casarile, Castelfidardo, Chiaravalle, Colli sul Velino, Ferentillo, Filottrano,

Follonica, Greccio, Guido Visconti, HERA, Labro,

Lacchiarella, Lanuvio, Lucca, Mentana, Mompeo, Monte San Vito, Montefranco, Montemarciano, Montenero, Morro reatino,

Narni, Nettuno, Novara (Pernate), Noviglio, Orvinio, Otricoli, Palata, Pescorocchiano, Petrella Salto, Piaggine, Poggio

Moiano, Polino, Rieti, Rivodutri, Roma - III Municipio, Rosate, San Lorenzo in Campo, Scandrigia,

Sirolo, Terni, Torricella, Vermezzo, Vittoria, Zelo Surrigone, Zibido San Giacomo…

Chiasso, !Arogno!

In collaboration with material consortiums

Prizes and Recognitions

Why wait, try it?

web: http://www.junkerapp.it mail: comunicazione@junkerapp.it

@junkerapp

Video: https://youtu.be/1NcGmkziURs

Download from the Store and scan the products!

Junker app, engine for growth in a circular economy

Environment