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Junker app, engine for growth in a circular economy

Date post: 28-Jan-2018
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A well informed user is an engine for growth: IN CIRCULAR ECONOMY
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Page 1: Junker app, engine for growth in a circular economy

A well informed user is an engine for growth:!IN CIRCULAR ECONOMY

Page 2: Junker app, engine for growth in a circular economy

Junker….

Why JUNKER APP: reduce…

Page 3: Junker app, engine for growth in a circular economy

recycle, reuse… NOT burn! a European shared goal

Page 4: Junker app, engine for growth in a circular economy

What is Junker ?

Please watch video in english at: https://youtu.be/1NcGmkziURs

Page 5: Junker app, engine for growth in a circular economy

Updated The continuous monitoring and update of the service guarantees quality

Unique No competitor is able to recognize every single

product!

Briefly: Junker is information quality and usability

First and unique case in Italy and Europe of a database focused on

materials, environmental sustainability, waste recycling criteria.

1.2 million products

in DB!

Helpdesk 5/7

Page 6: Junker app, engine for growth in a circular economy

Business Model: Saas

Yearly subscription for:!-  Municipality or !-  Waste collection

Company !!

FREE for citizens

Page 7: Junker app, engine for growth in a circular economy

Based on user participation and contributions

With the Junker app circular economy really turns

The user takes a picture of the product and sends it

using the app

We Respond in a few minutes with updated information

All other users have now immediate access to the

updated information

The Junker platform receives the geo-localized

picture

WHAT if a product is not recognized?

Page 8: Junker app, engine for growth in a circular economy

JUNKER speaks 4 languages

Junker has thought about tourists as well!

Fully translated in

english, french, german

to help all places with

Strong tourist inflow

Page 9: Junker app, engine for growth in a circular economy

Each year unsold/wasted food is nearly 151 KG per person!!

JUNKER versus FOOD WASTE

A huge problem for the Big

Organized Distribution

Page 10: Junker app, engine for growth in a circular economy

!

Avoid unsold food At the same time guarantee sufficient product quantities

on the shelf

This is one of the greatest challenges the Big Organized Distribution has to cope

with every day!

JUNKER creates VALUE

Page 11: Junker app, engine for growth in a circular economy

Reduce unsold items costs

Junker intercepts food unsold by the Big Organized Distribution and creates economic value and zeros waste

OBJECTIVES:

Reduce waste disposal costs

Transform losses into profit

How?

Page 12: Junker app, engine for growth in a circular economy

HOW THIS WORKS

USERS POINT OF SALE

Director of Sales inserts expiring products with discount! REWARDING!

By scanning discounted products the user:!

earns GREEN POINTS for discounts on GAS and

ELECTRICITY!

360° of convenience

User receives the offers !

Finds the nearest sales point (KM 0) !

Buys products at convenient prices!

Big Organized Distribution does not have to manage waste!

Page 13: Junker app, engine for growth in a circular economy

Big Organized Distribution

Single Point of sale Sales

B.O.D. Center

Centralized promotions (flyers)

CSR - reputation

Green/Bio products promotions

Remarketing

Local promotions (promoter at the pos)

ANTI-WASTE

What can be communicated besides waste recycling information:

Additional product information Give value to what in 1 or 2 days becomes only waste

Client fidelization

New clients acquisition

Page 14: Junker app, engine for growth in a circular economy

Big Organized Distribution Promotions

NON subscriber Municipality = Junker app free

Subscriber Municipality = Junker full

(Users can see Junker advertising in the dedicated area)

-  Actively reduces organic waste

-  Communicates anti-waste action

-  Fiscal advantages -  Economical benefits

Advantages for the USERS!

Advantages for the Municipality!

Advantages for the Big Organized Distribution!

Advantages for USERS!

Advantages for the Big Organized Distribution!

-  Fiscal advantages -  Economical benefits

Page 15: Junker app, engine for growth in a circular economy

JUNKER: what can be communicated

Example : Fairy and phosphates

What info can be conveyed: The use of recyclable/recycled materials

More sustainable packaging Green production Zero Km Product

Less packaging No palm oil

No phosphates Pilot projects

But also: New product launch

User opinion

Page 16: Junker app, engine for growth in a circular economy

JUNKER for circular economy

Junker redirects users based

on waste typology !

(ex. “cloths, furniture, home appliances…”)

!-  disposal points!-  repair points -  reselling points!

Page 17: Junker app, engine for growth in a circular economy

JUNKER for circular economy

!

When the user scans products in order to dispose them,!we know exactly what he/she is throwing

away!!

For example, if he/she has scanned a detergent, we can suggest the nearest points of sale for detergents, based

on sustainability, packaging reducing and inexpensiveness

!!

Page 18: Junker app, engine for growth in a circular economy

JUNKER for circular economy

!

Through Push Messaging the Municipality is able to convey through Junker – events,

green campaigns, news!

Because Junker is a direct and powerful communication channel towards the users

Page 19: Junker app, engine for growth in a circular economy

JUNKER is participation:

!

!Informs and brings together users

and activities for reuse, reparations, exchanges. Always

based on geo-localization.! !

!

Page 20: Junker app, engine for growth in a circular economy

JUNKER is participation:

!

Gives space and visibility to virtuous activities,

initiatives, best practices.!

!!

Page 21: Junker app, engine for growth in a circular economy

JUNKER is participation:

Through Junker the Municipality can:!!-  Efficiently communicate with an

ever growing number of “active” citizens!

-  Invite them to events!-  Make known initiatives, best

practices, places of interest!!!

Through Junker citizens have always with them a very precise and accurate informative

tool that helps them: !-  Recycle correctly domestic waste!

-  Confer objects for reuse!-  Confer to disposal particular objects , !

-  Receive info and news or invitations to green events

Page 22: Junker app, engine for growth in a circular economy

JUNKER is participation:

Through Junker the Municipality receives:!!-  Citizens’ reports!-  And can answer to these!-  or forward the report to the

appropriate authority or person !

Citizens can send with a single click various types of reports to the

Municipality: !- Urban degradation/decay!

-  Objects to give away/donate, !-  Neighborhood good practices !

Page 23: Junker app, engine for growth in a circular economy

Junker and other APP stats

Those % are not those of an utility app!

Page 24: Junker app, engine for growth in a circular economy

A specific case:

Page 25: Junker app, engine for growth in a circular economy

User activity for March:

Page 26: Junker app, engine for growth in a circular economy

Results:

From 1% to 54% During the first

month of collection

From tail end to champion of recycling

in the province of RAGUSA

Page 27: Junker app, engine for growth in a circular economy

Reasons for the success

Users!

Waste Management Companies! Municipalities!

•  Easier collection •  NO errors •  NO fines

•  More recycled waste •  Less mixed/dirty fractions •  More profitability

•  More consent •  Less assistence to users/

citizens

Companies & Big Organized Distribution!•  More CSR •  More reputation •  More info to clients •  More remarketing

A!

G!

U!

C!

Page 28: Junker app, engine for growth in a circular economy

Junker for accessibility

Junker “reads” the products information

For blind and visually impaired !For FREE

Useful when shopping at the supermarket!

Page 29: Junker app, engine for growth in a circular economy

Some numbers

ACTIVE USERS DAILY

MILLIONS of SCANS MADE BY USERS

YEARS ACTIVITY’

Available in Italian Municipalities for a total of

5 million citizens

millions of products in the

DB

120.000

1,8

5 milioni

2

1,2 50% Of families use it in our

Municipalities

COMMERCIAL NETWORK AND

PUBLICITY

INVESTORS zero zero

Page 30: Junker app, engine for growth in a circular economy

Already Junker clients:

Aprilia, Arrone, Assisi, Baronissi, Binasco, Bolzano, Calvi, Camaiore, Camerano, Cantalice, Casaprota, Casarile, Castelfidardo, Chiaravalle, Colli sul Velino, Ferentillo, Filottrano,

Follonica, Greccio, Guido Visconti, HERA, Labro,

Lacchiarella, Lanuvio, Lucca, Mentana, Mompeo, Monte San Vito, Montefranco, Montemarciano, Montenero, Morro reatino,

Narni, Nettuno, Novara (Pernate), Noviglio, Orvinio, Otricoli, Palata, Pescorocchiano, Petrella Salto, Piaggine, Poggio

Moiano, Polino, Rieti, Rivodutri, Roma - III Municipio, Rosate, San Lorenzo in Campo, Scandrigia,

Sirolo, Terni, Torricella, Vermezzo, Vittoria, Zelo Surrigone, Zibido San Giacomo…

Chiasso, !Arogno!

Page 31: Junker app, engine for growth in a circular economy

In collaboration with material consortiums

Page 32: Junker app, engine for growth in a circular economy

Prizes and Recognitions

Page 33: Junker app, engine for growth in a circular economy

Why wait, try it?

web: http://www.junkerapp.it mail: [email protected]

@junkerapp

Video: https://youtu.be/1NcGmkziURs

Download from the Store and scan the products!


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