Last-Minute Holiday Email Marketing Idea (That you can start today!)

transcript

Last-Minute Holiday Email Marketing Ideas

That you can start right now!

Your Host:Bria Sullivan

Webinar Content Developer

Agenda1.How to create a holiday marketing

campaign fast 2.Tools to create holiday visuals3.How to be efficient with time-

saving tips

Are you ready for the holiday season?

You will be after this presentation!

How to create a holiday marketing campaign fast

Thursday Nov. 24th

Friday Nov. 25th

Giving TuesdayThanksgivi

ngBlack Friday

Cyber Monday

Small Business Saturday

Dates to Remember in November

Saturday Nov. 26th

Monday Nov. 28th

Tuesday Nov. 29th

SaturdayDec. 24th

Sunday Dec. 25th

New Year’s Day

End of Hanukkah

Christmas Eve

Christmas Day

Start of Hanukkah

New Year’s Eve

KwanzaaBoxing

Dates to Remember in December

Monday Dec. 26th

SaturdayDec. 31st

Sunday January 1st

Where to start

Set a goal

Create an offer

Promote it

Where to start

Set a goal

Create an offer

Promote it

• Increase sales• Increase

donations• Collect contacts

Where to start

Set a goal

Create an offer

Promote it

Start with a Constant Contact Trackable Coupon

Start with a Constant Contact Trackable

Coupon

•What are you offering? – put this in the headline

• How will it help the reader? – message body should be compelling to pull reader in

•What should they do next? – the call-to-action button explains benefit of taking action

What to Say and How to Say It

What can you offer?

Gift with purchase

Coupon / discountFree shipping

Deals – BOGO, referrals Gift cards

Downloadable digital gift

Where to start

Set a goal

Create an offer

Promote it

Announcement (two weeks out)

Promotion date

Time-based promotional email

One-week reminder

Promotion date

Last-chance reminder

One-week reminder

Promotion date

M T W Th F Sa Su31 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18Email: Announce Your Offer

19 20FB/Twitter/PT - Holiday shopping guide - Preview

21 22 23 24Thanksgiving

25 26 Small Business Saturday

Start promoting today

Social Media

Holiday Event

M T W Th F Sa Su31 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17FB Post - Things we’re thankful for

18Email: Announce Your Offer

19 20FB/Twitter/PT - Holiday shopping guide - Preview

21Reminder: Offer details, dates

22 23Last Chance –Sales items Photo album

24Thanksgiving

25Black Friday

26 Small Business Saturday

28 Cyber Monday

29 Giving Tuesday

Here’s how you begin

Social Media

Holiday Event

2525Last-chance: Hype up offerBlack Friday

M T W Th F Sa Su1 2 3

FB/Pinterest - Post images of new products

5 6 7 8 9 10 11

12 13 14 15 18 17 18

19 20 21 22 23 24 Christmas EveHanukkah begins

26 27 28 29 30 31 January 1, 2017New Year’s Day

December Marketing Calendar

Social Media

Holiday Event

M T W Th F Sa Su1 2 3

FB/Pinterest - Post images of new products

5 6FB/TW Post – Getting into the spirit

7 8 9 10Announcement: Email: Promote offer

12 13 14FB Post - Behind the scenes video/Facebook Live

15 18Reminder Email: Offer details, dates

17 18Twitter Post - Helpful shopping guide

19 20 21 22 23FB Post - Photo Album of sale items

24 Christmas EveHanukkah begins

25Christmas Day

26 Boxing Day

27 28 29 30 31New Year’s Eve

January 1, 2017New Year’s Day

December Marketing Calendar

Social Media

Holiday Event

22Last-chance Email: Detail offer, end date, hours

20FB/TW/PT – Share holiday prep video

26 31 1 January 2017

Tools to create better holiday images

A picture is worth a thousand likes 90% of information processed by the brain is

visual content

Mmm...“I’ll pick up chocolate on the way home.”

Source: www.adweek.com

Do these look good? With the right tools you can do this too!

Make images fast with Constant Contact’s Artworktool

Add words to images to create more compelling graphics

Santa’s Super Shopping Guide

Add videos to your marketing

strategy Videos increase click-

through rates by 300%

Source: Forrester Research, Adobe, Syndacast, Social Bakers

through rates by 300%52% of marketers report

video content has highest ROI 74% of all internet traffic

in 2017 will be video

through rates by 300%52% of marketers report

video content has highest ROI 74% of all internet traffic

in 2017 will be video

135% more organic reach with Facebook Live

Shoot a video on your smartphone

Or use Facebook Live!

How to be efficient with time-saving tips Agenda

Pre-Schedule

Campaigns

Create your emails ahead of time; schedule in advance

Automate as much as you can

Pre-Schedule

Campaigns

Autoresponder

Customize Welcome

Email Welcome new contacts – add value with helpful information

Pre-Schedule

Campaigns

Collect fast on the go! Automatically grow your list

Customize Welcome

Use apps to collect

contacts

Pre-Schedule

Campaigns

Autoresponder

Set up a time-based promotional series of emails for multiple groups

Customize Welcome

Use apps to collect

contacts

Pre-Schedule

Campaigns

Autoresponder Pre-

schedule social posts

Set up a time-based promotional series of emails for multiple groups

Use a social dashboard to pre-schedule posts and manage interactions

Customize Welcome

Use apps to collect

contacts

1.Get started a. Set a measurable goalb. Create an offer c. Promote it using email and social media. d. Use a marketing calendar to plot out your promotions

2.Use visuals to grab attentiona. Artworktool and stock images within Constant Contact

accountb. Shoot a 90-sec video on smartphone, or use Facebook

Live3.Plan ahead with scheduling tools

a. Pre-schedule your emails ahead of timeb. Pre-schedule your social media postsc. Use apps to collect email addresses that

automatically sync with Constant Contact

Summary

Don’t waste another second!

Log in now or sign up today! www.constantcontact.com

Need more inspiration? Visit our Holiday Headquarters!

•www.constantcontact.com/holiday