Launching a Social Media Effort

transcript

Launching a Social Media EffortMarc Ross @ 2ndSix

Session 3

Presentation

1.Players2.Activities3.Environment4.Ideas5.Trends6.Q&A

Players

Activities

Environment

Ideas

Start Early

Build to scale

Innovate when necessary – do everything else incrementally better

“Do the cool well – do the boring really well”

Measure success + failure

Easy to Find + Easy to Forward

Use creative urls + twitter names + same search terms

Provide content, text, videos, speeches, photos, call sheets, scripts + how-to guides

Encourage UGC

Play where your supporters are – not where you think they are

Channel online enthusiasm into specific, targeted activities that further campaign goals

Integrate online advocacy into

every element of the campaign

Steps of Activity

TechPresident notes, “provide opportunities for

the most casual supporters to stay

involved, while also providing more strenuous

opportunities for the smaller core of activists”

Group Website More PassivePersonal WebsiteEmail (newsletter)Web-based campaigningWeb-based discussion forumEmail (correspondence)BlogSocial CampaigningInstant Messaging + TweetingContributingTexting More Proactive

Advocate Social Personal

Create a groupRecruit othersHost an eventHost blogCoalition leader

Create a profilePost picturesWrite blog postJoin a group

Email / TextVolunteer WalkPhoneDonate

Tools

Start HereSecure Name

Secure ThemesThink Creative

http://namechk.com/

Bulletin BoardGroups vs. Pages

EventsSearch

Status UpdatesMore Formal

http://images.google.com/imgres?imgurl=http://www.univirtual.it/newfiles/image/n_1186439527_logo_facebook-rgb-7inc.jpg&imgrefurl=http://www.univirtual.it/&usg=__ZijId5vf04kOD_RH78X_bMLk-6w=&h=301&w=800&sz=60&hl=en&start=3&sig2=t-2kSjf0ox5xgAraxTqLWw&um=1&tbnid=X21lXBEYY_NJ2M:&tbnh=54&tbnw=143&ei=SOecSaPBA4_aNLT3pJYF&prev=/images?q=facebook+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=G

ProfessionalSerious

BusinessOrganizational Profile

GroupsSub-Groups

Status UpdatesEmail Updates

http://images.google.com/imgres?imgurl=http://oem.readyphiladelphia.org/Customized/uploads/Uploaded%20Graphics/linkedin-logo.jpg&imgrefurl=http://oem.readyphiladelphia.org/Non-Profit&usg=__3RhoYvhwawqaS89TjypT8AxX41s=&h=249&w=580&sz=10&hl=en&start=1&sig2=iHsy09j5AJAozTOtXrvwOA&um=1&tbnid=4hR0Qrmw4MDOJM:&tbnh=58&tbnw=134&ei=7uecSYmIIomiMtaJ-JkF&prev=/images?q=linkedin+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox

Dedicated Channel(s)Search

TagsShare

Multiple Videos2:30 minutes

http://images.google.com/imgres?imgurl=http://www.davidthomasgreen.com/wp-content/uploads/2009/09/vimeo_logo_header.jpg&imgrefurl=http://www.davidthomasgreen.com/&usg=__bZXoF796sQlJjMsO1nB2ZESIl_o=&h=300&w=450&sz=20&hl=en&start=1&um=1&tbnid=PdmPc5sebrVGAM:&tbnh=85&tbnw=127&prev=/images?q=vimeo&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=N&um=1

Word PressBlogger

Regular CommentaryNews

GraphsPhotos/Video

Real Time WebInstant Web

Rapid ReportingSearch

search.twitter.comMicro-Blog

Target Reporters + InfluentialsDevelop Dialogue

Launching a Social Media Effort

News & Politics