Post on 14-Dec-2014
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…one punch at a time.
REAPING THE BENEFITS OF LOYALTY….
Reaping the Benefits of Loyalty……one step at a t ime
ACCORDING TO ASIF R. KHAN THE FOUNDER & PRESIDENT -
THE LBMA…
Location‐based marketing is quickly evolving. For many small and medium businesses l ike Fresco, investments in
digital offer and loyalty programs represent a unique opportunity to
draw in new customers while building a better relationship with existing
ones.
Reaping the Benefits of Loyalty……one step at a t ime
(Asif Khan, The LBMA)
While services l ike Groupon and LivingSocial can do wonders to reach a new audience, they
often ignore the on‐going relationship. Punchcard's digital platform is l ike a blast
from the past. It harkens back to a time when customer service, and loyalty mattered most, and yet brings new insights into the customer around frequency, time of day and basket size
that is simply hard to match.
Reaping the Benefits of Loyalty……one step at a t ime
(Asif Khan, The LBMA)
Reaping the Benefits of Loyalty……one step at a t ime
ACCORDING TO ANDY STEUER
OF PUNCHCARD…
Whereby we have taken the best practices from online marketing, such as marrying consumer purchase data with
consumer social profiles to make it easy for local businesses to effectively mine that data, and re‐acquire consumers
efficiently to drive profits and cash flow.
For the first time ever, Punchcard brings an affordable mobile marketing solution to brick and mortar local businesses.
(Andy Steuer of Punchcard)
Reaping the Benefits of Loyalty……one step at a t ime
Punchcard provides the abil ity for a local business to have an on‐going dialogue with
their customers by pushing messages and offers to consumer's mobile phones in real time based on their purchase preferences, and incentivise
consumers to increase their purchase frequency, and increase their average order
values.
Reaping the Benefits of Loyalty……one step at a t ime
(Andy Steuer of Punchcard)
BEFORE PUNCHCARD…
1. Building business in the local community of Hermon; trying to get the word out locally
3. Average visit was 1.5 times per month
2. Beginning in mid‐February 2012, Fresco’s average order was $25, ranging between $6 and $59 per visit
Reaping the Benefits of Loyalty……one step at a t ime
Reaping the Benefits of Loyalty……one step at a t ime
(Andy Steuer of Punchcard)
Local commerce is the fabric of our economy, and Punchcard enables local merchants to compete more effectively, and build stronger relationships with their consumers.
At the same time, consumers get rewarded from businesses they love and for being the great customers that they are by shopping locally. Everyone in
the ecosystem benefits. It's a win‐win.
In this economy, Punchcard is the solution that mill ions of local businesses can now use to better understand their customers, and automatically remarket to them to get consumers to come back again and again. For consumers, i t means more relevant messages and offers from businesses that they love, which leads to higher conversion rates on their own terms while they're out and about.
Reaping the Benefits of Loyalty……one step at a t ime
(Andy Steuer of Punchcard)
Punchcard works at over 15 million locations nationwide, so consumers can use Punchcard
anywhere and start earning rewards today.
Reaping the Benefits of Loyalty……one step at a t ime
From mid‐February to mid‐May, Fresco has:
Signif icantly increased the number of active consumers to 155 regular, returning customers…and growing!!!
Average has grown 28% from $25 to $32…and continues to grow.
Basket values now range between $15 and $155…and are expanding!
Average visit has increased to 2.4 t imes per month
GROWING ORGANICALLY WITH FRESCO…
Reaping the Benefits of Loyalty……one step at a t ime
In an effort to serve the community better, Fresco has expanded their product selection to include a robust selection of organic, gluten‐free and grass fed meats.
Reaping the Benefits of Loyalty……one step at a t ime
They are increasing their ability to target and grow these segments.
We use Punchcard’s online tools to discover what our customer
base is looking for and the trends within their thought process for new merchandise. We leverage this knowledge base to enable our purchasing power and bring products that are relevant to our
customers.
Jon Murga, Owner
Reaping the Benefits of Loyalty……one step at a t ime
HARNESSING THE POWER OF BUSINESS INTELL IGENCE
A s i f R . K h a nF o u n d e r & P r e s i d e n tL o c a t i o n B a s e d M a r k e t i n g A s s o c i a t i o n
+ 1 ( 4 1 6 ) 5 6 4 - 4 8 2 0a s i f @ t h e l b m a . c o m@ A s i f R K h a n @ T h e L B M A
T H I S C A S E - S T U D Y W A S K I N D L Y S U P P L I E D B Y T H E L O C A T I O N B A S E D M A R K E T I N G A S S O C I A T I O N ( L B M A ) – A P A R T N E R O F M F O R M O B I L E .
F o r m o r e i n f o r m a t i o n v i s i t t h e w e b s i t e t h e l b m a . c o m o r c o n t a c t A S I F K H A N ( d e t a i l s o n t h e r i g h t ) -
T H E L B M A ’ S M I S S I O N :
T H E L O C A T I O N B A S E D M A R K E T I N G A S S O C I A T I O N I S A I N T E R N A T I O N A L G R O U P D E D I C A T E D T O F O S T E R I N G R E S E A R C H , E D U C A T I O N A N D C O L L A B O R A T I V E
I N N O V A T I O N A T T H E I N T E R S E C T I O N O F P E O P L E , P L A C E S A N D M E D I A . O U R G O A L I S S I M P L E ; T O E D U C A T E , S H A R E B E S T P R A C T I C E S , E S T A B L I S H G U I D E L I N E S F O R
G R O W T H A N D T O P R O M O T E T H E S E R V I C E S O F M E M B E R C O M P A N I E S T O B R A N D SA N D O T H E R C O N T E N T - R E L A T E D P R O V I D E R S .
M E M B E R S O F T H E L B M A I N C L U D E R E T A I L E R S , A G E N C I E S , A D V E R T I S E R S , M E D I A B U Y E R S , S O F T W A R E A N D S E R V I C E S P R O V I D E R S , A N D W I R E L E S S C O M P A N I E S .
S I M P L Y P U T , W E W A N T T O H E L P T H O S E E N G A G I N G L O C A T I O N - B A S E D S E R V I C E S B E A S S U C C E S S F U L A S P O S S I B L E