GiftlessSocial Gift Recommendations

Paul HayesAdam Neumann

First acquisition offer

pre-revenue :)

How does Giftless get better the more users it has?

Brainstorming ideas

Users- See what interests and products other “friends” of the intended recipient have been browsing and liking

- Leave comments on interests and products that can be read by other “friends” of the recipient.

System- the more clicks a gift suggestion gets, the more Gifltess weights towards that gift

- as we gather data we might derive that music & clothing are the most popular gift categories so we prioritise those.

- as we gather data we might derive that music t-shirts are more popular then music cds as gifts so we can prioritise those

- We discover there's a relationship between number of interactions a user has with someone and how much that user is willing to spend on them

- We might derive that people from Australia have a bias towards gifting books versus USA who has a bias towards gifting albums so we can prioritise on location specific data

Goals, metrics and funnels, oh my!

Twitter and Facebook users is high percentage converting traffic.

Other traffic sources including linkedin, hacker news and forum posting is low percentage converting traffic

Decent signup rates (according to Andrew Chen & Noah Kagan)

Surprising facebook AD CTR data

Demographics of Giftless signups #59 - #155

Landing page redesign - first attempt

Second attempt - Warmer

Third attempt - getting close to nailing it

Colour palette @ top left of screen

100%

16.31%

X%

X%

0%

0%

Unique Visitors

Signup with Facebook

Minimum revenue

> Break even revenue

Click through to a store

Create reminders

We are working towards having a more indepth understanding of

our funnel

Our initial understanding of our funnel

Be able to track Facebook ads conversions (signups)Be able to track social media campaign conversions

Finalise & Implement New Landing PageProblem interviews for reminders

implement basic remindersSetup Optimizely on Landing Page

Week 5 goals

GiftlessSocial Gift Recommendations

Paul HayesAdam Neumann