Date post: | 26-Aug-2014 |
Category: |
Small Business & Entrepreneurship |
Upload: | fabian-wiktor |
View: | 117 times |
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Inner-city transport needs a revolution
UNCOMFORTABLE
UNFRIENDLY
UNSOCIAL}TAXI
BIKE CAR
PARKING
PUBLIC STUFF
INNER-CITY TRANSPORT
EXPENSIVE
People need what we believe in
… while offering an absolutely UNIQUE IN-CAR SOCIAL EXPERIENCE
with every ride and creating content that is shared in a
PROPRIETARY SOCIAL NETWORK.
an AFFORDABLE, FUN AND SAFE transportation
alternative …
… that ON-DEMAND connects
COMMUNITY members with a trusted PRIVATE DRIVER
at the push of a button…
Simple, yet attention-grabbing
Just one tap to hop.on
HOP.ON
HOP.ON NOW
Profile
Payment
Sharing is caring
Help
Driver ModeCommunityHOP.ON NOW
Berolinastraße 6
Your next buddy can be here in 3 minutes.
HOMESCREEN MENU VIEW BUDDY APPROACHING
RATE SHARE
PAY
YOUR HOP.ON PROFILE
Fabian lets you HOP.ON in 3 minutes.
Can’t wait to meet him? Check out Fabian’s Profile.
Stalk me and my ride.
Fabian
TIP AND DONATE TO
FABIAN
DO GOOD.
Fabian
12 € +-
HOLY MOLY… DUDE, THAT ROCKED!
PICK A PIC
SHARING IS CARING
TAG YOUR BUDDIES SPLIT IT
Fabian Wiktor
SASH JUST DID A HOP.ON TWO FRIENDS IN FABIAN’S RIDGE RACER
RIDGE RACER2011 SKODA FABIA RS
4
SASCHA HAERTEL
RUDI BAUMEISTER
YO DAWG! !FUN RIDE WITH THE BOYS.
BASTIAN NOLDE
BASTIAN JUST JUMPED INTO FABIAN’S HOP.ON.
A growing market with huge potential
17-35 years old*
smartphone users
40% of all taxi customers
€4 Bil / Year
German taxi market*
40%
and growing
*Source: taxi.de
*Source: www.berliner-taxi-vereinigung.de!
within the target group!
€64 Mil / Year€640 Mil / Year10%
Conversion
Realistic conversion, huge effect
We like ourselves a working system
Match supply & demand
The hop.on Community
Sharing is caring
Rate & Pay
15% share / avg.
Nope, we’re NOT the next UBER
!!
Pickup Fee 1€ Insurance 1€ Kilometer 1€ Minute 0.3€
Fair Pricing
Price Capping
!!!
Flexible Donations = No P-Schein
70-75% of Taxi
10€ Tip/Donation suggestion
Final tip/donation adjustment based
on satisfaction
Max. +20% of estimation
Financial benefits for everyone
Save 25% per ride
15% commission
Earn with every hop.onEarn up to 30€/hour
Why hop.on is gonna fly
Bow Tie = Virality
Proven business modelReal, active community through natively integrated content creation and sharing
Large Savings
It’s about standing out in the crowd
Absolutely overpriced
Like, really Social
Couldn’t be less social
Fairly priced
On-demand ride sharing
Public Stuff
Car Sharing
Taxi Apps
Limo’s
The first REAL Mobility Social Network
On-Demand rides
User Profiles Create & share content
Social Network Functions
Full-on virality through simple vehicles
The Bow Tie
Original Content
Connect & Share
Earn Driving Credit
Driver & Passenger Referrals
15€ For a friend
Split the bill
and invite non-members
Welcome Package
The Special Ones
transport the spirit
WELCOME
for drivers
Multi-Step Go2Market
Friends and family as first driversContent and Paid Ads
Community-Events / Block-Parties
Seek strategic partnerships (soundcloud, EyeEm…)
Guerrilla-Marketing
Sign-up Page hop-on.me
Conversion into Homepage
Guerrilla-Mktg
Partners
hop-on.me
In the future - socialize wherever you go
Our vision of a customer journey - from door2door with hop.on
ride.now go.far drive.it
On-demand and long-distance ride-sharing, P2P car sharing and on-demand courier services - all within hop.on
ride.now
We live hop.on
FABIAN, CEO MGMT, FINANCES, PRODUCT, USABILITY, DESIGN !Project Management @ RWE E-Mobility High-potential program @ Deutsche Telekom Master International Marketing (SF, Ca.) BSc. International Business Administration
SASCHA, CMO BRAND BUILDING, MARKETING, MGMT !Senior Brand Manager @ RYZZE Urban & Entertainment Marketing @ NIKE B.A. @ Sportökonomie (Berlin)
FLO, CTO BACKEND, SERVER, JAVA, ANDROID !
Co-Founder @ Kunstsysteme Software Developer @ überall (favor.it labs)
Software Developer @ Siemens IT System Electronics Technician @ dresearch
Digital Media Systems
Our Ask...
min. 250.000€ for 8 Months
Team
Summer ‘14 February
Initial Community
Backend Social Finalize Product
15k 235kBootstrappedIdea
Grow & Improve
TodayJanuary April June
Scale & Expand
...and how we will use it
we will need the money to recruit
50 drivers, 1500 active passengers
and prepare the expansion
65%19%
10%
4%
StaffMarketing
Development
Legal Rent2%
What else we need
Coding Resources
!iOS
Android
Launch Support
!Marketing
(Online & Offline)
Legal Support
!Regulatory & Politics
Mad Design Skills
!Web & Mobile
Staff & Network
!Skilled workforce
Give us a ring and hop.on
FABIAN WIKTOR, CEO [email protected] !0151/27555662
Visit us @ www.facebook.com/HopOnRides
Backup
Who the hop.on Buddies are
21-45 years Open-Minded Students Local Artists Unemployed Looking for interesting contacts and additional earnings
18-35 years Curious and tech-savvy Students Party folks Start-up people On-the-fly passengers
Today Berlin, tomorrow Europe – Growth
Berlin
Controlled Community Building
}Ruhrgebiet Cologne
Hamburg Frankfurt Munich
Leipzig/Dresden
Amsterdam Vienna Zurich Kopenhagen Warszaw Prague Paris
}}
Year 1
Year 1/2
Year 2
Year 3
First Feedback - That’s what they said