Lessons Learned Launching Integrations With 800+ Apps At

1. Start Small

2. Know Your Use Cases

3. Define Success

People Action Conversion Rate

100,000 Email 10%

10,000 Click to Landing Page

30%

3,000 Convert to Trail 20%

600 Click to Paid 20%

120 New Customers N/A

4. Quality Over Quantity

⭐ ⭐ ⭐ ⭐ ⭐! ! ! ! ! ! ! !! ! ! ! ! ! ! !! ! ! ! ! ! ! !

5. Bake In Discovery

More Leads Less Leads

High Profile App Directory

--- Press

Showcase integrations in onboarding emails

--- Tweets

Customer facing help docs and tutorials

--- Blog Posts

6. Commit To Support

7. Prioritize Your Options

Action Option 1 Option 2

Directory Yes No

In app Yes No

Help docs No No

Customer email 25,000 300,000

Dev time 1 week 4 weeks

Blog post No Yes

User Type Enterprise SMB

8. Transition Into a Platform

Translating Typeform's Success to a Zap Template API

Zap Templates API in use by Unbounce

9. Win-Win For Partners

Wrapping It Up

1. Start Small2. Know Your Use Cases3. Define Success

Wrapping It Up

4. Quality Over Quantity5. Bake In Discovery6. Commit To Support

Wrapping It Up

7. Prioritize Your Options8. Transition To A Platform9. Win-Win For Partners

Any Questions?

@wadefoster✉ wade@zapier.com