Post on 04-Dec-2014
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Lending. Supporting. Inspiring.
Making Your Brand
Internet Famous
Presented by: Luna Vega
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Poll time
Please take our poll
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STATISTICS
Understanding where users spend their
time
Youtube incurs 3 billions views per
day
Facebook has more than 750 million
active users
Twitter has more than 100 million
active users
Groupon 50 million subscribers
Yelp surpasses 15 million reviews
Foursquare 10 million users
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BENEFITS | The power of targeting
The Web is decentralized (recommended read: Clay Shirky)
• Limitless online communities: ex Ravelry 29,319 Followers
• Research where your targeted demographic spends timeSOME TOOLS: Twitter search, Twubs, Listorious
• Geo targeting Groupon, Yelp, Foursquare, Gowallla
• Consumers have the power to instantly recommend or critique your brand
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The FACTS | What is Internet Fame
SEO, page ranking:
How does your website rank on Google
Sites Linking in
How many blogs refer back to your website
Engagement – re-tweets
How often is your content re-tweeted
Influential Reach
How often do users engage with your brand
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SOCIAL MEDIA SUCCESS STORIES
Story 1: After creating a blog friendly website and
putting in place social media campaign: 50% of
their business comes from Facebook, Twitter and
their blog
Story 2: Restaurant created a web radio show:
cult like following and increased their revenue by
30%
Story 3: Clothing store provided 10% discounts
for every check-ins: put their store on the map
and generated buzz
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Poll time
Please take our poll
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MEASURING | how influential is your brand
These tools measure your brand’s online reach:
Website ranking: ALEXA
& Google Analytics
Facebook: Edgerank Cheker
Social Media: KLOUT
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MECHANICS | Social Media campaign
SEEDING: placing of content on highly
trafficked websites, message boards, forums etc
CONVERSION: the ratio of visitors who
convert casual content view into desired action (website visit, purchase etc..)
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OPTIMIZING | Content that peaks interest
Photos
Videos
Tips
Jokes
Unique industry content
Contests / Promotions
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PROCESS | Social Media campaign
CONSISTENCY IS KEY so it’s important to plan in advance
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1. Research
Research online demographics segments that could convert into potential customers
Research pop culture content and decide what is relevant to your brand
Create blog hit list
Put together a strategy: Coupons for checking-in; Groupons for a special occasion etc…
See what type of content is missing out there: how can you bridge the gap
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2. Prepare
Specifying your brand’s vision
Set-up a social media dashboard: Hootsuite, Tweetdeck, Sprout Social, Postling
Set-up a professional Facebook page
Create calendar
Prepare content
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3. Activate
Post content and set-up ahead of time
Connect with your customer
Post content that inherently attracts interaction
Encourage users to 'like' your content
Use photos & videos as often as possible
Start conversations
Create partnerships, contests & online sales
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4. Analyze
Measure which content is most effective
Tools to use: Hootsuite; Klout; Google Analytics
Analyzing success rate enables you to repeat cycle ABOVE
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Thank you
In 2008, I took an Accion small business loan to kick-start my first business.
The knowledge and experience I gained through it has helped me get where I am today. A successful second business that has been operational for the last two years.