Make it scale – you need 1000 fans

transcript

Rick Mans - Social Media Evangelist

The LONG TAIL of music

1000 True Fans

http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php

Why you need themBut the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors

and makers are overlooked in the equation. The long tail does not raise the sales of creators

much, but it does add massive competition and endless downward pressure on prices. Unless

artists become a large aggregator of other artist's works, the long tail offers no path out of the

quiet doldrums of minuscule sales.

One solution is to find 1,000 True Fans. While some artists have discovered this path without

calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated

simply:

A creator, such as an artist, musician, photographer, craftsperson, performer, animator,

designer, videomaker, or author - in other words, anyone producing works of art - needs to

acquire only 1,000 True Fans to make a living.

http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php

Your Brain Can Only Handle This Many Friends

I PREFER TO MAKE OTHER PEOPLE FAMOUS, AS IT SCALES BETTER.

Make it scalable

Where Are You?

YOU ARE JUST A NAME ON A LIST NOT A MEMBER OF A COMMUNITY

I already have an account on….

If you are not in Google, you do not exist

The Internet and its attendant array of consumer devices, networks and content sources have fundamentally changed how customers, employees and partners expect to interact with the enterprise (Gartner CIO survey 2008/2009).

Don’t miss the social media boat

WHAT IS THAT SOCIAL MEDIA THING

The social media boat?

Twitter 'costs British economy £1.38bn'

• Talking about last night's Eastenders costs British economy £1.38bn

• Eating biscuits costs British economy £1.38bn

• Unjamming the photocopier costs British economy £1.38bn

The switch

Publishing is complex and limited to few traditional media and online

merchants

Value is created by aggregating content

(portals)Easy and free publication for all

Value is generated by tools allowing to publish easily

2004 2005

Traditional media

Alternative media

Google search

Flickr

Wikipedia

netvibes

Web 1.0 Web 2.0

Broadband is (becoming) a right in Spain and Finland

The Intelligence is in the Connections

Connections between people

Social Networks

Groupware

JavascriptBlogging

Databases

File Systems

HTTPKeyword Search

USENET

Websites

Directory Portals

Web 1.0

PC Era1977

RSS Widgets

PC’s

Office 2.0

SPARQLAJAX

FTP IRC

Mashups

File Servers

Social Media

Lightweight Collaboration

Web 3.0

Web 4.0

Semantic SearchLifestreaming

Natural Language Search

Intelligent personal agents

JavaSaaS

Web 2.0 Flash

SGMLSQL

Gopher

The Web

The DesktopWindows

OpenID

Semantic Web

The Internet

Social Web

Web OS

Real-Time Web

Intelligent Web

Microblogging

Memetrackers

Online ServicesConsumer online services

Multimedia CDROMs

Activity streams

Virtual worlds

The world always changes

Internet statistics

• 100 billion – The number clicks per day• 55 trillion – links on the Internet• 5% - The percentage of global electricity used for the Internet• 90 trillion – The number of emails sent in 2009• 81% – The percentage of emails that were spam.• 200 billion – The number of spam emails per day (assuming 81% are spam).

• 1 million - IM messages per second• 8 terabytes – Traffic per seconde• 234 million – The number of websites as of December 2009.• 47 million – Added websites in 2009.

Social Media statistics• 24 – Hours of video uploaded every

minute onto YouTube• 600k - new members on Facebook

per day• 900.000 -The number of blogs posts

put up every day• 700 million – The number of photos

uploaded per day on Facebook• 400 million – People on Facebook.• 50% – Percentage of Facebook users

that log in every day.• 500,000 – The number of active

Facebook applications.• 84% – Percent of social network sites

with more women than men.

• 1,73 billion – Internet users worldwide (September 2009).

• 18% – Increase in Internet users since the previous year.

• 126 million – The number of blogs on the Internet (as tracked by BlogPulse).

• 27.3 million – Number of tweets on Twitter per day (November, 2009)

• 57% – Percentage of Twitter’s user base located in the United States.

• 4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).

Social Media is a set of communication and collaboration technologies adopted by people in their daily lives

Social networks: Social structures of individuals who are bound together by common values, visions, ideas, friendships or interests

HUMAN INTERACTION IN A VIRTUAL WORLD

Social Media is

Teens aren’t that Internet savvy

Technology changes, being a teenager does not change

YOU SHOULD HAVE STARTED 6 MONTHS AGO

If you want to have success with social media right now

EVERYTHING YOU DO SHOULD AT LEAST CREATE THE BEGINNING OF A RELATIONSHIP

When you are in social media

WHAT IS IN IT FOR YOU

Building meaningful relationships

• With your friends and colleagues• With people you don’t know (yet)• Build trust

Increased visibility

Become the go-to-expert

Mind sharing and insight

• Get new insights (for free)• Help others• Get feedback and input from experts• Share your information

(Business) Opportunities

• You can be connected to more people• More people will be able to find you• They will be aware of your expertise

Goldrush

Just like the gold rush, this is going toend…what are you waiting for?

Rick Mans

rick.mans@capgemini.com+31 6 512 10 144

http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans