cut-e Approach to Psychometrics

Effective use globally and in the UAE

Presented by David Barrett MD cut-e MENA

Agenda• Insight into what happens in reality when it comes to assessment in

selection and development

• What organisations should be doing

• Brief look at challenges facing UAE in the talent domain

• Who are cut-e and what we do – our solution

• Experience and case study with UAE clients - standards and norms

– Etihad - Dubai Duty Free – Dubai Airport – Dubai Petroluem

Could you purchase one of these for yourorganisation without a business case ?

3

But..have you recently hired these people ?

4

The Bottom Line: Retention & PerformanceMore Green & Less Red & Some Yellow

Strong Performer – ButLeaves At Approx 2 yrs orearlier

Strong Performer & Stays 2yrs +

Weaker performer andleaves or stays at any time

OK performer and stays 2yrs +

Length Of Tenure

Per

form

ance

Define the Roles, Pilot Groups, Business – Performance Metric or KPI’s

Deployment of Likely Assessments To Trial Group

Evaluation of Data & Validation Against Performance Metric

Configure Role Assessment & Selection Models & Report Outputs

Validation Study – Hi Level

What Key Metric to improve?

Churn Rate

RetentionProductivity

ProfitAppraisal Rating

Revenue

Customer RatingsCost & speed to hire

UAE Current Position & Focus– Improve selection and retention in hard to fill roles

– Improve management and leadership succession planning and talent developmenti

– Deliver process efficiency for lower level roles,

– Move recruitment processes online to deliver process efficiency

– direct sourcing and less advert and agency spendi

– Desire for greater science and evidence based approach - norms and languages

– Better logic of assessment of local candidates and in Emiratisation programmes

Who are Cut-e Talent Solutions

Professional talent process and legal advisory services on screening, assessment, development

Assessment platform with tools 40 Asian & European & Arabic languages

Over 7 Million Candidates Per Annum Assessed

Fully integrated with all ATS providers – Taleo / Lumesse (iGrasp)/ SAP e-recruit /eRecruit/ WCN

Full time consulting teams in 25 countries with UAE offices and team at JLT in Dubai with UAE norms

200 staff world wide – combination of Psychology , Technology , Talent & Recruitment Specialists

Integrated Screening & Assessment Solutions

Online psychometric &competency assessmentsystems

Full suite of technicalknowledge tests MS Office /IT / Call Centre / Aviation /Accounting / Health

Online automated videointerviewing systems

Some Clients ( add CBD / /Flydubai / dubai airport /

Online Tools

Personality & Behaviour

Values & Motivation

Measuring Safety & Values

(c) cut-e 2012

Situational Judgement Questionnaire-Dubai Duty Free

Knowledge & Technical Skills

Automated Video Interview & Assessment

A low score on the SJQ isassociated with a low

performance score

A high score on the SJQ isassociated with a high

performance score

SJQ test coreLOW

LOW

HI

HI

Cumulative6-month

Total (Sales)

Some Correlation Results – SalesAdvisor

Configure Assessment & Selection/ Risk Models

PersonalityTraits

Values

Correlation Data Ideal Profile

Selection

Development

Example Assessment Output &Report

• A customised report for each role will become available to present the basis for interview

• Different Sections:– Competency Fit– Values Fit– Interview &

Assessor Guide

Example Assessment – InterviewGuide Output

Interview Guide

• Customisable• Standardized• Indicators• Consistent Scoring

Candidate Screening Grid

Connecting Results To Your ATS

4 Cases - Clear Communication Of ROI

• Dell - European Technical and Sales Consulting– Through use of cut-e shapesbehavioural styles questionnaire connected with a custom risk management interviewguide. New hires in model against 5 core behaviour areas achieve 36% more revenue and42% more profit than alternate hiring methods

• Siemens – Though use of cut-e logical tests and interest inventories 7% improvementfrom 88% to 95% in successful completion of apprenticeship training. This equates toapprox €4,200,000 ROI per annum in wage and training costs.

• Harveys Furniture – Second Largest Furniture Retailer In Europe – 14% salesgain in new hires using cut-e shapes and situational Judgment tools .

• easyJet Airline - use simple verbal test and situational judgment questionnaire toachieve. 40% reduction in interview volumes across EU to complete hiring 2,500 cabincrew per annum. Approx. 6,000 less interviewing hours cost and logistical expense.

Now for a little game – make a note ofwhich shapes you think reflects your

personality

What does triangle mean

What does triangle mean

• If you picked thetriangle

• Incisive• Sharp• Thrusting leader

What does square mean ?

What does square mean ?

• If you picked the Square

• Solid• Robust• Trustworthy• Responsible

What does hexagon mean ?

What does hexagon mean ?

• If you picked thehexagon

• Multitasker• Enjoys variety• Creative

What does a circle mean ?

What does a circle mean ?

• If you picked the circle

• Slightly crazy

• Propensity for carjacking

• Likely addicted towatching TV at too lateat night

Personality Comparison – over 10,000 UAE candidates assessed

Dimension UAE Internationaldirecting 20.55 21.55persuasive 19.67 18.66socially confident 20.95 20.45sociable 19.12 18.41agreeable * 25.55 23.47behavioural 17.98 18.93prudent 20.42 21.29focused on results 23.64 22.81systematic 22.45 21.61conscientious 23.99 23.18analytical 20.49 20.16conceptual 20.43 20.23imaginative 19.53 18.87open to change 20.40 20.45autonomous * 16.04 19achieving 23.12 23.21competitive * 17.93 15.58energetic 24.33 24.03consistency 2.93 3.33

Verbal Assessment

Numerical Assessment

Inductive logical Assessment

English Assessment

Checking & Classify

Some Best Practice For UAE

• Etihad – Contact centres & tawteen

• Dubai Airport – Norms and English Language

• Omar K.Alesayi - easy to use reports

• Dubai Petroleum – easy to use reports

An Overview of our Solution= Sourcing Speed & Secure Selection

Talent Pool Building / Sourcing /Advertise / Agency

Online Application System

Online psychometric, skills,language Assessments

Online Automated VideoInterview

Final In Depth Assessment &Selection Process

Hiring Decision / Offer

A Cost Efficient, High Quality Process

Questions

cut-e MENA37th Floor, JBC-2 Jumeirah Lake TowersDubaiPhone: +971 4 374 5713info.uae@cut-e.comwww.cut-e.com/uae