Making Sense of Social Media Pan Experience - August 8, 2014

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Making Sense of Social MediaTo Help Your Business Grow

By Lorri Ratzlaff

makingsenseofsocialmedia.org

About Lorri

Became a Certified Social Media Manager in 2011

20+ years of administrative & accounting work

prior to becoming my own boss (so I know a little

of the corporate world)

I’m a bit of a tech nerd so my passion for social

media came naturally

Love being outside, getting exercise, just being

active

I LOVE Vancouver Canucks hockey and the WWE

I am a mom with 2 amazing adult daughters

Today’s Objectives

1. Give You Specific Social Media

Objectives to focus on

2. Brief Breakdown of the Different

Networks

3. The REAL Value of Knowing Your

Target Market

4. Analysis & Overview of Each

Company

The New Media

“…many retailers have locked

themselves into the position that

social media is mainly a marketing

and sales tool.

It is still widely seen as a channel to

be used for pushing advertisements

and linking back to online stores.”

The New Media

The reality is that social media is

now an integral part of your overall

marketing strategy.

The New Media

Social Media Marketing succeeds

when Relationships are built and

sustained, and when we learn how

best to solve the problems of your

fans and followers.

That happens through listening and

engaging with them.

The New Media

Social Media 101

Facebook is still the biggest kid on the block

Social Media 101

Keys to a good Facebook post:

Social Media 101

Graphics are more and more

critical:

Twitter needs to be taken seriously…

Social Media 101

A hashtag is a word or an unspaced phrase prefixed with the number sign ("#"). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting "#" before them, either as they appear in a sentence or appended to it.

Social Media 101

What is a HASHTAG?

Social Media 101

Marketers are taking advantage of this under utilized social network to build a deeper connection with their audience.

Social Media 101

Use creativity and your imagination with Instagram filters when posting.

Social Media 101

Pinterest … Bonus Points for Anything Bridal!

Social Media 101

YouTube is the #2 search engine on the web

Social Media 101

There are some predicting that by 2016 Google+ will surpass Facebook on “social sharing”

Know Your Target Market

Social Media Strategy

Analysis & Advice

Facebook:

• Good consistency

with posts;

graphics are fun and

engaging

• Recommend Cover

Photo a little more

professional (I have

sample next screen)

• Fill out your About

section a little more

• Tab Apps – for e.g.:

Pinterest, Instagram,

Contests, Newsletter

• Use contests to grow

the number of fans

and engage them

Analysis & Advice

Other Social Networks:

• Google + : 3 pages,

this needs to be

addressed

• No other accounts

obviously found

• Need them for

balance – reaching

your target market

• More social

accounts helps with

• GREAT video, on a

non-branded

channel

• Social links above

the fold on website

Analysis & Advice

Facebook:

• Recommend: New

profile picture &

cover photo

• Could be branded,

more professional

and attractive

• Good consistency

with posts – more

graphics needed

• Talk about more

than what has come

into the store. While

that is interesting, it

won’t be enough to

keep your fans

interested.

Analysis & Advice

Facebook:

• You have two

Facebook links that

look exactly the

same, but one is a

Business and one is

a Person

• You need to change

the person account

to an actual person,

or delete it

Analysis & Advice

Other Social Networks:

• Google + : Local

Page is there, but

you do have a bad

review

• These should be

attended to when

possible (VERY

difficult with Google

now unfortunately)

• Your Facebook link

on your website

goes to the account

you are going to

change (it’s a

person, not a

business), so this

needs to be fixed

Analysis & Advice

Start using Social Media

Facebook:

• Create a Business Page

and post 5 – 10 times

per week

Twitter:

• The BEST listening

platform of the social

networks

Instagram:

• Your customers are

using it, so you need to

have a presence there

Graphics are Everything!

My Secret Weapon: Canva

Remember…

• Know Your Customer so you Know where to

REACH OUT to them on Social Media

• Tell Stories

• Be Original

• Get Creative

• Don’t tackle EVERYTHING – pick one or two

platforms, get REALLY GREAT at those,

then build on that

• Now … for that SPECIAL OFFER!

I can most easily be reached online:

facebook.com/makingsenseofsocialmedia

twitter.com/lorriratzlaff

ca.linkedin.com/in/lorriratzlaff

Other contact information:info@makingsenseofsocialmedia.orgmakingsenseofsocialmedia.org604.852.0695

How to Reach Me

Making Sense of Social MediaTo Help Your Business Grow

By Lorri Ratzlaff

For packages and rates:Please contact me.