Marketing is Commerce, Commerce is Marketing

transcript

Monday, October 28, 13

Hi!@shannon_denton | @razorfish

COMMERCE

A state of disruption

$10 billion

Showrooming still challenging traditional retailers

Omnichannel is driving new experience and platforms

In-store digital has arrived

Marketing is Commerce. Commerce is Marketing.

Shopping used to be a planned event

The traditional retail model

Advertisements Stores

MARKETING MERCHANDISING ANDSTORE OPERATIONS

Even with digital, the model is mostly the sameAdvertisements Stores

Driver of Change

MOBILE + CONNECTED DEVICES

Shopping and buying are every day things

Consumers don’t want to discover the product on the brand’s terms

And they expect quick access to purchase

Ubiquitous shoppingYesterday Today

Funnel Journey

Done to you Done for you

Interruption On-demand

Impression Experience

Make the commerce experience the best brand experience.

A beautiful, easy-to-use store

Integrated storytelling and content publishing

A great brand and product story

Shoppable marketing campaigns and social commerce

Where it’s all headed:

A Collision of Digital Giants

Top digital commerce companies?

Top digital advertising companies?

Making marketing+commerce happen

• Work with clients to break down the silos • Continue to experiment with shoppable media & social

commerce• Drive new technology platforms that enable seamless

connectivity across devices, products, transactions and personalized data

• Integrate content marketing with smart UX design to enable great brand stories AND high-performance commerce

Thank You.Shannon Denton, CEO North America

shannon.denton@razorfish.comrazorfish.com/careers

Business