Boosting trust in eCommerce: The Challenges?

Maurits BrugginkSECRETARY GENERAL OF EMOTA

ceneje.si, Nov 2015

The mission: eCommerce

Promote eCommerce and Distance Selling

Help policy makers remove any barriers to cross-border selling

EMOTA Members

EMOTA Business Partners

Helping the industry grow 2-weekly EU Policy Update Reports on major developments Participation in industry meetings and conferences Networking with industry peers Reduced fees for European Trust Mark

Business Partner Programme Offers a platform of dialogue between ecommerce sector and its

principle suppliers (Postal operators, payment providers, software solution providers)

EMOTA Trust Mark

EMOTA Trust Mark

EMOTA Trust Mark

EU Commission 2012 http://ec.europa.eu/digital-agenda/en/news/eu-online-trustmarks-%E2%80%93-building-digital-confidence-europe-smart-20110022

EMOTA Trust Mark

EU Commission 2012 http://ec.europa.eu/digital-agenda/en/news/eu-online-trustmarks-%E2%80%93-building-digital-confidence-europe-smart-20110022

One network of EU trustmarks – cross-border recognition

Easy to implement set of criteria High level of quality Helping shops towards understanding

compliance Building on the established trustmarks Solid infrastructure – certificates, boosting

consumer trust

EMOTA Trust Mark Ensures that participating trust mark schemes

apply minimum standards

The EMOTA European eCommerce Trustmark is an indication that the shops displaying both the national trust mark and EMOTA trust mark offer you a high level of service

Charges for trust marks are directly related to the number of participating shops

Trust Mark of Trust Marks

Current Members

The EMOTA Trust Mark serves over 11,000 shops in 12 countries

Next Steps Increase membership Promotion Technical improvement

Cross-border: the status quo

Wha

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EU C

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2015

Policy Issues? Data protection

Logistics

Platforms

Consumer rules

Digital contents

Payment services

Competition

Geo-blocking

Maurits Bruggink

Rue de l’Industrie 4 1040 Brussels

BelgiumTel +32 2 502 02 27

maurits@emota.euMob + 32 471 064 786@emota_ecommerce

Emota.eu