October 9, 2012

Maximizing Social Media Jeffrey D. Corbin, AAF, AIFD, PFCI

What is Social Media?

FTD Confidential/Proprietary documents and should not be copied or redistributed. 3

Maximizing Social Media

FTD Confidential/Proprietary documents and should not be copied or redistributed. 4

Maximizing Social Media

MARKETING

MARKETING MARKETING

MARKETING

MARKETING

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Maximizing Social Media

FTD Confidential/Proprietary documents and should not be copied or redistributed. 6

Maximizing Social Media

FTD Confidential/Proprietary documents and should not be copied or redistributed. 7

Maximizing Social Media

FTD Confidential/Proprietary documents and should not be copied or redistributed. 8

Maximizing Social Media

YouTube Demographics

• >475 million users • 55% Female, 45% Male • 53% are in 34-54 age group • 65% have income 25k-74,999k • 58% have some college, 12% BA/BS, 8%

graduate

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Social Media

HootSuite, Social Flow, VerticalResponse

Sprout Social, Sendible, Postling

Yes or No?

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Social Media

Publicize your social media connections at every opportunity

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Social Media

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Social Media

Do’s & Don’ts • Keep a list of account names &

passwords in TWO safe places • Don’t sell….SUGGEST • Be liked…not ignored • NO politics, religion, sex • Be positive, informative & fun • Watch copyrighted works/pics

Social Media Marketing

Social media marketing is all about making your good side

shine brightest.

http://www.brandignity.com/2012/09/pinterest-marketing-tool/

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Social Media

YouTube Upload Information

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Social Media

READING Twitter https://business.twitter.com/basics/best-practices/

Pinterest http://www.copyblogger.com/pinterest-marketing/ http://sproutsocial.com/insights/2012/02/pinterest-marketing/

Facebook http://www.jeffbullas.com/2011/11/01/10-best-practice-tips-for-facebook-page-content-publishing/

YouTube http://www.youtube.com/t/ads_best_practices

Questions???

Email: Jeff@JeffCorbin.com

Webinar will be available to view at: www.FTDUniversity.com