Members Learn Chambers Earn Webinar

transcript

Members Learn,Chambers Earn!

Cathi Hight, The Retention Specialist

President of Hight Performance GroupThe nation’s member retention specialistDeveloper of the Member Retention Kit and the

soon-to-be-released A New Approach to Tiered Membership (Feb. ‘15)

National instructor for the U.S. Chamber’s Institute for Organization Management

Previously was Vice President of Operations for the Chamber of Commerce of Hawaii

Serves on the Member Engagement Council, at the Austin Chamber

Is a member of the: Association of Chamber of Commerce Executives (ACCE) American Society of Association Executives (ASAE) Austin Chamber Texas Society of Association Executives (TSAE)

2Members Learn, Chambers Earn!

Mike Brazier, Chamber Consultant, ej4 LLC

Provides eLearning solutions for chambers and associations

ACCE Lifetime Achievement Award Winner for Membership Sales

Previously was Vice President of Membership for the Greater Kansas City Chamber of Commerce and Director of Membership for the Chamber of Commerce of Huntsville/Madison County

Vice President of Brazier International Trucks

Served on the Membership Development Board for ACCE

What’s on the Agenda? It’s About the “Bottom Line” What Every Chamber Wants The Challenges of Member Engagement eLearning Meets More Members’ Needs ej4 Takes eLearning to the Next Level ej4 Benefits Chambers of Commerce Q & A Where Do You Go From Here?

It’s About the Bottom LineWhat every Business wants:

And so do YOU!5Members Learn, Chambers

What Every Chamber Wants

The Challenges of

Member Engagement

Not All Members Want the Same Benefits

Employees have diverse needs (Sales, Service, Operations)

eLearning Meets More Members’

Instructor-led is an expensive, single event that needed an effective way to make it more impactful and specific

* Plus the added headaches of travel & being out of the office

Traditional Alone Doesn’t WorkLearning needs to be quick, easy,& build performance

eLearning can be long, dull & considered too “generic”, with little effect on the employee’s actual job

Think about the “old” 3-hour PowerPoint's with voice-over. Yawn.

The old style of eLearning

doesn’t work anymore

Serves a wider audiencetopics. . . time zones. . . multiple locations. . . Devices

Offered on-demand and less costly than onsite training

The Pros of eLearning

ej4 takes eLearning to the next level

ej4 was born from the need to build eLearning tools that worked. Immediately. 15Members Learn, Chambers

A brief moment in ej4 history

What We Offer• Off-the-shelf eLearning• Custom eLearning• Business Book Summaries • Webinar Solutions • Technology Platform • Consulting Services

We Offer Relevant Topics

#1:Make it short & easy to understand

Hey, there.

This is short & easy to understand.

OUR RULES for Effective eLearning

#2: Make a measurable impact

#3: Must be engaging, to be effective

Off-the-shelf eLearning • Average less than 10 minutes• Cloud-based & completely mobile• Proven instructional design

standards

Choose ONLY the courses that fit your needs

Custom eLearning

Level 2: Customize Our Content with Your Message

Level 3: Completely Custom Courses

Communicate YOUR message anywhere, anytime, on any device with video

- Video Creation Tool

• Create, share & track your own video learning

• Start from scratch and/or use ej4 courses• Social & collaborative learning platform

Record & edit your own videos with Thinkzoom powered by ej4

Book Summaries• Digital 8-page executive summaries• Reduce information overload & stress• Leadership, Productivity, Sales + More

Consulting Services

• Multi-modal program development• Trainers Guide/Student materials• Train the Trainer services• Assessments /Issue Identification

Content Mapping, Pilot Programs & More

Webinar Services• Complete content-creation partnership • We handle all the technical

requirements• Event recording, editing & archiving

ej4 Benefits Chambers of Commerce

Top Reasons for Chambers to Create Custom

eLearning

Chambers Use Our Tools to Create Custom eLearning Tell your story

Tell your members’ stories

Create a virtual New Member Orientation

Share tips on leveraging Chamber resources

ExpandLeadership

Development Offer course to YPs Include them in the

Leadership program Support workforce

development and succession planning for members

Provide training to volunteers or your staff

Chambers Earn Non-Dues Revenue

Sell new ej4 subscriptions (various levels)o Monthly optiono Tiered Dues benefito Sponsored benefit

Sell marketing promos to members Sell recurring memberships Sell custom training (with ej4 support)

You Earn Ongoing Non-Dues Revenue

Subscription Pricing

• The Chambers that take the per company option receive 30% of the revenue generated

• Chambers above 1500 members - $325 per company with 10 employees or less - annual license for unlimited use for up to 10 users

• Chambers at 1000 members and below - $250 per company with 10 employees or less - annual license for unlimited use for up to 10 users

• Option for Chambers to purchase an annual license for the entire library so they can give the videos for free or charge whatever price they wish.

NO RISK to Offer a New Benefit

What Our Clients Say

• “We have had a 90% increase in self enrollment because our employees find the videos casual and fun. It gives them just what they need to improve”. Jay Remond, Sales & Marketing Technology Support Coordinator, Hillyard Inc.

• https://ej4.thinkzoom.com/share/43i5k

• “It started as a subscription service for our members and has grown much larger than we imagined. The revenue generated supports the entire association and allows for creation of addition programming, which benefits our members.” Cory Hayes, Director of Education, SouthWest Association.

• https://ej4.thinkzoom.com/share/5iy08

Your Turn…Questions? Comments?

Webinar Summary Economic conditions, time poverty and

technology impact engagement and retention

Our old methods and benefits must change for us to remain relevant

Serving members virtually creates “on demand” value for members, maximizes your staff resources and creates non-dues revenue

ej4 provides eLearning solutions that meet your members’ professional and workforce development needs that’s convenient for them

The Chamber can use these tools for staff development, marketing, and generate $$$!

Let’s Keep Talking

Michael Brazier, Chamber Consultantmichael.brazier@ej4.com

www.ej4.com

How Can We Help Your Performance?

• Onsite staff training and Board retreats• Strategic planning• Benchmarking and operational evaluations• Membership surveys & focus groups• Membership development workbooks• Webinars and articles• Conference presentations and workshops• Check out our web site:

www.hightperformance.com• Contact us at (512) 354-7219 or at

cathi@hightperformance.com

Members Learn Chambers Earn Webinar

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