Membership Marketing on a Shoestring Budget

CalSAE ELEVATEMarch 27, 2014

introductions

about me… about you…

@ewengel

agenda

five tips stories examples table discussion report out

crowdsourced tips activity

@ewengel

tips

barter email WOM customer service DO sweat the small stuff

@ewengel

@ewengel

1. Barter!

@ewengel

400,000 companies

$12 billion

(International Reciprocal Trade Association)

@ewengel

@ewengel

2. Email!

@ewengel

ROI of 4300%

(Direct Marketing Association)

@ewengel

@ewengel

3. WOM!

@ewengel

10% 1%

10-54% overall marketing impact

(MarketShare & Keller Fay)

@ewengel

@ewengel

4. Customer Service!

GOOD service…

87% told someone33% told 5+52% bought more

BAD service….

95% told someone54% told 5+55% switched providers

@ewengel

@ewengel

@ewengel

5. DO sweat the small stuff!

@ewengel

@ewengel

What are YOUR great ideas?

@ewengel

What will YOU do differently tomorrow?

@ewengel

getmespark.com/blog

Keep in touch!

Elizabeth Weaver Engel, M.A., CAECEO & Chief StrategistSpark Consulting@ewengelewengel@getmespark.com202.468.3478getmespark.com/blog

@ewengel