Post on 19-Oct-2014
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• Effective Advertising Vehicle
Metro’s focus on ad effectiveness, creative solutions and cost efficiency has made it a winner and leader in print innovation
• Quick and Informative Read
Designed to be read within the average commuter time
Metro model
• Target Audience
Designed for younger, active professionals within an engaging platform2
Source: CAC Q3 2010 average daily circulation period ending 9/30/10; NY adds Long Island: AFL Web printing press run as of 9/13/10; ABC Audit 9/30/10
Metro effectivenessIn Demand, High Reader Retention, Advertising Impact
High Product Demand• Metro prints only what is consumed by commuters• Less than 1.3% return rate with readership steadily increasing (Newspaper average return rate 14-16%)
Source: CAC
Metro is a cover to cover read• The average commuter is able to read less than 40% of a traditional newspaper
Source: Average Commute Time – Census Bureau; Percentage based off of average page count of newspaper
25 pages / 25 pages100% read through
24 pages / 59 pages40% read through
16 pages / 54 pages30% read through
Metro US
Source: Scarborough R2 2010; CAC Q3 2010 average daily circulation period ending 9/30/10; NY adds Long Island: AFL Web printing press run as of 9/13/10
Metro’s circulation keeps growing…
Since 2001, Metro’s circulation has grown 437%
Source: CAC Q3 2010 average daily circulation period ending 9/30/10; NY adds Long Island: AFL Web printing press run as of 9/13/10; ABC Audit 9/30/10
The Metro Moment
Metro US delivers its newspaper right where our readers begin and end their morning commute-at major commuter hubs via hand promotion and newspaper boxes
Controlled circulation distribution Metro Philadelphia delivers its newspaper to the highest concentrated commuter markets with an average daily circulation of 118,725.
Source: CAC Q3 2010 period ending 9/30/10 net press run one day zip code report 9/24/10
Circulation strengthMetro Philadelphia is #1 with leading distribution in Philadelphia
Source: ABC 2009, CAC Q3 2010 net press run one day zip code report 9/24/10 (Philadelphia County)
Metro’s readership growsgiving urbanites what they want: quality unbiased news for free
Source: Scarborough R1 Totals 2001-2010
Metro continues to show strength in its readership reaching 1,103,060 readers and achieving 425% growth from 2001-2010.
Metro has a unique demographic
Source: Scarborough R2 2010
The Metro newspaper generation: Metro invented a new way for advertisers to engage and attract a Twittering, blogging, Facebooking, and smart phone using generation who grew up with the Internet and expectation of free news.
Editorial framework: Award-winning design…
MondayCareers and Education
TuesdayBooks, Shop (Style, Tech)
WednesdayReal Estate, Food, Health
ThursdayTravel,
Going Out
FridayTV, Movies,
Entertainment
…Compelling content from partners that matter
MY METRO WEEKLY SECTIONS
Editorial framework: My Metro daily sections
National / International
Local Money
My Voice / Games Entertainment Sports
UrbanlistYOUR ONE STOP SOLUTION FOR MAXIMUM CLASSIFIED LISTING VISIBILITYUrbanlist provides a targeted reach with ONE INTEGRATED online and print solution
SEARCH IT. FIND IT. BUY IT.
Source: Scarborough R2 2010
Metro US brand ambassador team
Metro Daily Promoters
Connect with your audience on a one-to-one level with our Metro Premium Promoters. • Promoters can be selected based on image and campaign purpose. • Promoters may be branded or scripted and can distribute premiums at custom locations.
Metro Premium Promoters
Metro promoter team • Dress Metro hand promoters in branded clothing to further promote your message. These promoters are strategically placed in key transit points to personally hand deliver the paper to loyal readers every day from 7:00-10:00 am
360º Opportunities
METRO.US• Content rich sections and features deliver an extension to the daily print edition.
METRO READER CONTEST• Metro’s popular contest promotion includes a co-branded advertisement and dedicated microsite.
THE LOOP• The Loop E-newsletter includes a special offer incorporated into a custom written promotion with image and link to your website.(20,000 e-mail recipients)
METRO SMS• Direct interaction with readers through sms.• Includes in-newspaper promotional advertisement.• Texters will immediately receive abounce back message with a follow-up call-to-action (link to purchase tickets, website URL, phone number, etc.)
HOME PAGE E-PLAYER• Get front row access to Metro’s premium sports and entertainment coverage. Surround our e-video player with your brand.
Creative Advertising
Creative Advertising
Adding Metro will…
• Increase your reach among an unduplicated audience of professionals.
• Lower your CPM.
• Break through the clutter.
• Create immediacy: Add impact with delivery where and when you want it most.
Metro is…
• Increase your reach among an unduplicated audience of professionals.
• Lower your CPM.
• Break through the clutter.
• Create immediacy: Add impact with delivery where and when you want it most.
…your one stop shop to all your media needs.
Creative In-Paper Executions
Brand Ambassadors
20,000 subscriber base
Interactive Reader Contest Micro site
Source: Scarborough R2 2010; CAC Q3 2010 average daily circulation period ending 9/30/10; NY adds Long Island: AFL Web printing press run as of 9/13/10; ABC Audit 9/30/10