1

“Hitting the International Target”

Presentation to

CEO and Senior Management of PM Company

C. Ard, A. Bunje, J. Burggraf, N. Carter, & M. Coe

MGM355-0804A-05/PPT

October 28, 2008

2

Overview of Canada, China & Germany

Cultural Diversities within these countries Dr. Hofstede’s take on these countries (ITIM, 2008)

Recommendation for PM Company

Objective

Michael Coe, 2008 3

Canada’s Cultural Factors

Language (CIA, 2008)

Technology

4

Dr. Hofsted’s View

Canada’s-Culture

Individuality (ITIM, 2008)

Wealth division Masculinity Traditions - (continued)

J. Burggraf, 2008

Michael Coe, 2008 5

Domestic (Transtech Company, 2008)

Canadian (Canadian Seating, 2008).

Competition

6

What potential do we see in this market?

Aging population Trade convenience Access Currency exchange rate Existing trade relationships

Physical Mobility

J. Burggraf, 2008

Michael Coe, 2008 7

Recommendations

Cultural Factors

Human Resource restructuring

Country accessibility

Cultural Factors

China Language Wages Working hours Employment (Dessler,

2008)

April Bunje, 2008 9

One of the largest countries in the world (China Window, 2008)

Population counts for 23% of the world’s population

Ranking economically will grow to 2nd largest by 2030

Cultural and Financial Dimensions

C. Ard, 2008

9

Business attire (China-Window, 2008)

Bright colors are inappropriate

Touching is frown on in business

Senior personnel are acknowledged first

Cultural Factors

C. Ard, 2008

10

Number one travel destination

Global Economic Power

Benefits In Foreign Trade With China

C. Ard, 200811

Recommendations

China

Cultural Factors

Human Resource restructuring

Country accessibility

April Bunje, 2008 13

13

What will the benefits be in China?

Population (CIA, 2008)

Transportation Communication Currency exchange rate Supporting Industries

April Bunje, 2008

Physical Mobility

14Nicole M Carter, 2008

Germany’s Cultural Factors

Second Most Heavily Populated Nation

Economic Integration (CIA, 2008)

Second Largest Importer (Encyclopedia, 2008)

Strong Country (Ball, pg 313)

N. Carter, 2008

15

Business Cultural Dimensions

Individuality (ITIM, 2008)

Masculinity

Uncertainty Avoidance Index

N. Carter, 2008 16

Distributors that purchase Wheelchairs (Alibaba, 2008)

Living LONGER (People Daily, 2006)

Technological Advances (CIA, 2008)

Exchange Rate

“We Get Around”

N. Carter, 2008 17

Challenges

RISK OPPORTUNITIES

Competition

Importation

Payment (CIA, 2008)

Global Expansion

Profit

Public Relations

Business Behavior

Business is Business

We are all equal here

“The Show me Country”

M. Coe, 2008 18

N. Carter, 2008 19

Marketing in Germany

• Efficiently/effectively manufacture product

• Get paid promptly (including exchange rates)

• Provide quick and accurate shipping

• Track our orders by computer (ITIM, 2008)

Why we want to export?

Risk

Benefits/Goals

Where we choose to market

21

Summary

M. Coe, 2008

Build Strong Customer Base Avoid and prepare for barriers Invest time and money Be flexible

22

Conclusion/Questions?

M. Coe, 2008

Alibaba,(2008), Homepage, Retrieved: October 24, 2008, http://www.alibaba.com

Ball, D. A., & Geringer, J. M., & McCulloch, W. H. Jr., & McNett, J. M. &

  Minor, M. S., (2008), International Business, The Challenge of Global

  Competition, (11th ed), McGraw-Hill Irwin, NY

Bank of Canada, (2008), Homepage, Canadian economy in decline, but 'sky not falling”, Retrieved: October 24 , 2008 http://canadianpress.google.com/article/ALeqM5iIUho2NdbjvAWCCSrMPOLT3gCvxg

Canadian Seating and Mobility Conference.

Retrieved October 25, 2008.http;://www.csmc.ca.

N. Carter, 2008 23

References

Canadian Salary Survey, (2008), Homepage, Retrieved: October 24, 2008 http://www.livingin-canada.com/work-salaries-wages-canada.html

CCBC National , (2006). Canada China Business Council. Retrieved October 25, 2008, Web site: http://www.ccbc.com

Central Intelligence Agency. (2008). Retrieved: October 15, 2008, https://www.cia.gov

China Window (2008). The Way to China. Retrieved October 25, 2008, from Web site: http://www.china- window.com

N. Carter, 2008 24

References

24

English-French Bilingualism, (2008), Homepage, R retrieved: October 24,

2008 http://atlas.nrcan.gc.ca

Harris, M., (2008), Homepage, Transport industry prepares for major shift in demographics, Retrieved : October 24, 2008http://www.canada.com

 History .com, (2008), Encyclopedia, Germany, Retrieved: October

25, 2008 http://www.history.com

Hofstede, G., (2008), Homepage, Retrieved: October 22, 2008

http://www.cyborlink.com/besite/hofstede.htm

J. Burggraf, 2008

References

25

Morisselle, R., & Zhang, X, (2008), Revisiting wealth inequality,

Retrieved: October 24, 2008

http://www.statcan.ca/english/freepub/75-001-XIE/11206/art-1.htm

 People’s Daily, (April 27, 2006), Is Germany Headed for a Demographic Disaster?, Retrieved: October 25, 2008, http://english.peopledaily.com.cn

 Transtech Company Website. Retrieved October 25, 2008 http://www.transtechmobility.com/

J. Burggraf, 2008

References