Domino’s Sizzles With pizza Tracker

Group No. 3

Dhaara Pabari Roll No. 02

Sharda Sharma Roll No. 25

Kunal Patel Roll No. 29

Durgesh Deshpande Roll No. 36

INTRODUCTIONHeadquarters- Ann Arbor Township,Michigan, United

States$1.65 Billion sales per yearSecond-largest pizza chain in the United StatesMore than 10,000 corporate and franchised

stores in 70 countries and all 50 U.S. statesLargest home-delivery market shareOver 145,000 employees across 50 states and

70 countriesVision-Exceptional people on a mission,to be the

best pizza delivery company in the world

HISTORY

Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store in Ypsilanti,Michigan in 1960

James trades his half of the business to Tom for a Volkswagen Beetle in 1961

Renamed as "Domino's Pizza, Inc” in 1965

First Domino's Pizza franchise store opens in Ypsilanti, Michigan in 1967

Lawsuit against Domino's Pizza by Domino Sugar in 1975

INTERNATIONAL BACKGROUND

First international store opens in Winnipeg, Canada in 1983

 Discontinued 30-minute guarantee and re-emphasized the total satisfaction guarantee in 1993

 Launched on the Internet(www.dominos.com) in 1996. The company reaches record sales of $2.8 billion system-wide

 Domino's Pizza opens its 1,500th store outside the United States, opening seven stores in 1 day on 5 continents consecutively in 1997

• In 1998,Tom Monaghan announced his retirement.

Sold 93 percent of the company to  Bain Capital.Inc. for about $1 billion

• In 1999,David A.Brandson-Chairman and Chief Executive Officer

Worldwide sales exceed $3.36 billion.Revenues increased 4.4% over 1998

 

SALES OF THE COMPANY

CURRENT ERA

• 2004-began trading common stock on the New York Stock Exchange under the ticker symbol "DPZ"

• 2006-opened its 5,000th U.S. store in  Huntley and its 3,000th international store in Panama City, making 8,000 total stores for the system

• 2007-Online and mobile ordering Domino's • Launched its "You Got 30 Minutes" campaign• 2008-Pizza tracker• 2009-aggressive menu expansion• 2010-J.Patrick Doyle as Brandon's successor• 14.3% quarterly gain

Company Background Products Website

-Founded in 1958-A subsidiary of YUM Brands-Largest take out and pizza delivery restaurants chain in US-34000 restaurants in 100 countries-Named “America’s Favourite Pizza”

PizzaPastaWingsSides and DessertsPizza rollers , Cheese sticks , Breadsticks, Cinamon sticks,ChocolateCatering

-Menu focused-Homepage directs to deal tab-Emphasizes online ordering-Links to all social media

-Founded in 1983-Third largest take out and delivery pizza restaurant chain in US-3300 Restaurants in all 50 states and 30 countries-Better ingredients,better pizza-Official pizza sponsor of NFL and –Superbowl

PizzaSidesBreadsticks,Cheesestick,Chicken strips,Wings, Parmesan stripsDessertsCatering

-Focuses on featured products and Papa John Schnatter-Emphasizes on online ordering,menu and special offers-Links to social media

-Founded in 1960-Headquartered in Ann Arbor,MI-Second largest pizza chain in the US-10000 corporate and franchised stores in 60 international markets-30 minutes delivery guarantee

PizzaPasta oven-bakedSandwiches Wings,SaladsBreadsticksCheesesticksDeserts

-Product focused-One click deal navigation-Pizza tracker tab-collaboration with St.Jude-Links to social media

Domino’s PULSE

Domino’s PULSE point-of-sale system

• Introduced in 2003• Efficient Information system• Important ‘Asset’• Captures purchase and payment data at a

physical level where goods and services are bought and sold

Features of Domino’s PULSE• Touch screen ordering,

• A delivery driver routing system

• Improved administrative and reporting capabilities,

Functions

• Taking and customizing orders using touch screen interface

• Maintaining sales figures

• Compiling customers information

PULSE Evolution

• New hardware and software platform

• Installed in more than 5000 U.S. branches

• Older software – ‘think client’ model

• Pulse Evolution – ‘thin client’ architecture

Think Client model

Machines fully equipped with PCs running

windows

Thin Client model

Networked workstation

Collect the data

Powerful Lenovo PCs

Internet

Processing

INPUT

OUTPUT

Advantage over PULSE

• Workstations are less expensive

• Easy to update

PIZZA TRACKER

• Part of an online ordering system

• Simulated photographic version of the order you place.

• PIZZA TRACKER!!

CONCEPTS LEARNT

• PULSE• PULSE EVOLUTION• PIZZA TRACKER

TAKE-AWAY POINTS• REALISING YOUR WEAKNESSES• TRYING TO OVERCOME THEM• IDENTIFYING YOUR COMPETITION• BUILDING A COMPETITIVE ADVANTAGE• USING TECHNOLOGY TO CUT COSTS

AND INCREASE CUSTOMER SATISFACTION

• OVERCOMING RESISTANCE TO CHANGE

Questions & Answers-

Q.) What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, processes and outputs of these systems.

Question 1)

• SYSTEMS In-store transaction processing system Customer relationship management system• Business process Order taking, order processing, customer

informationINPUT PROCESS OUTPUT

Place an orderPayment

Order confirmationPayment authentication

Generates an order at a store nearest to your location

Answer -

Question 2)

Q.) How do these systems help Domino’s improve its business performance?

Improved customer service

Compiling customer information

Cost effectiveness

Easy training for employees

Recording of purchase and payment data

Answer -

Q.) How did the online pizza ordering system improve the process of ordering a Domino’s pizza?

Question 3)

Convenient to customer• Time• Proper customization• Total Price• Pizza tracker and simulated pizza

feature • Customer information database• Multiple payment options• Discount coupons

ANSWER

Question 4)

Q.) How effective are these systems in giving Domino’s a competitive edge?

Ease of placing order

Shorter training period

Reduced mistakes

Pizza tracker

Order processing time

Answer -

PROBLEMS AND SOLUTIONS

Problem - Quality of pizza Solution – Improving ingredients and freshness

Problem – Implementing the PULSE system Solution – Improved systems

Thank you!