Ver 1.0 | May 01, 2012©HasOffers, Inc. | All rights reserved

An introduction to

Problems with Marketing Mobile Apps● Can't track installs from all your marketing channels ● Unable to attribute credit to sources accurately● Inaccurate CPI metrics and ad optimization● Ad Networks require separate SDK integrations● Duplicate installs from ad networks● Difficult to determine aRPU and LTV

● Track, analyze and optimize mobile app installs.● Discover the source of mobile app installs. ● Accurately credit sources on last-click attribution.● Manage publishers and ad networks directly.● Report user engagement and LTV beyond the install.● Analyze data in real time through analytics interface. ● Intelligently scale your advertising campaigns.

Benefits of MobileAppTracking

Track Your App Installs

Track installs of your iOS apps on the Apple AppStore without Device ID.

Apple AppStore

Track installs of your Android apps on Google Play without using Device ID. Tracking 100% accurate.

Google Play

A unique Device fingerprint is created when a user clicks on an Ad using a MobileAppTracking link.

How Do We Track?

Advantages:● No Device ID (UDID) required● No browser flashes or redirects in the user experience.● Post conversion data to your local databases.

The user navigates to the app store and installs your app.

SDK regenerates the fingerprint and sends it to tracking servers.

The tracking servers correlate the fingerprint back to the publisher that displayed the ad to the user.

Track installs from all your marketing channels using a last-click attribution model. The last source to interact with the user gets the credit.

Track and Attribute Installs

Track Installs from:● Ad Networks● Direct Publishers● Social Media● Email Marketing● Organic Installs

Attribute Installs:● Determine who's responsible for

install using last-click● Credit only one source for install

and notify third-parties

Ad Network IntegrationsUtilize postback templates for several mobile ad networks to make tracking campaigns across multiple networks simpler. Send conversion data to these third-parties, or implement your own server postbacks for additional publishers.

Track Direct Publishers Track which mobile app installs and user engagement comes from direct publishers.

Pass Conversion Data to Publishers:● Select publisher on the Server Postback page● Choose a conversion event (install, open, close, event)● Enter unique publisher postback URL

Generate Unique Tracking Links:● Create profile for a publisher or marketing source.● Select the mobile app campaign you wish to track.● Copy and paste the auto generated tracking link.

Ex. http://hstrk1.com/pub_c?adgroup_id=2971

Analyze user engagement beyond the install. ● Track Opens, Closes, and Updates.● Determine active users and analyze app usage.● Track unlimited user actions and purchases as events.● Create events dynamically and specify purchase amount.● Analyze user value by source over specified time periods.

AND In-App Analytics

Our HTML5 interface gives you real-time analytics for efficiently managing campaigns.

Real-time Dashboard

Publisher and Campaign Reporting● Ad clicks and corresponding installs● Organic installs VS. paid installs● Publisher and placement reporting● Accurate ROI measurements of ad campaigns

User Engagement Reporting ● App usage metrics: Opens, Closes, Updates● Event reporting with purchase/sale amount

statistics● User value analysis (aRPU, LTV)

One SDKYou don't need to integrate SDKs for each ad network and mobile publisher.

Integrate one SDK with your iOS or Android app. ● Track app installs and events with one integration● Communicate conversion data to any third-party.● Track campaigns with multiple networks/publishers.● Track over 1,000 iOS and Android devices.

AppleiPhone 3.0+ iPad 3.0+ iPod 3.0+

Google Android 2.1+Samsung, HTCMotorola, etc.

Get Started NowSignup at: http://platform.mobileapptracking.com

After approved, login to MobileAppTracking and follow instructions to create a mobile app.

Install the Mobile App Tracking SDK in your mobile app.

Updated your mobile app in Google Play or the

Create publisher and ad network profiles in your

Generate tracking links for each publisher/network and pass

Begin viewing app installs and in-app events analytics in

Apple AppStore.

MobileAppTracking account.

real-time.

these on as your destination (or campaign) URL.