Master of Professional Communication (MPC)

Information Night November 25, 2014

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Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks

Dr. Jean Mason Associate Dean Faculty and Student Affairs Faculty of Communication and Design  

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Dr. Catherine Schryer Chair School of Professional Communication  

Welcoming Remarks

Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks

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Dr. Wendy Freeman Graduate Program Director Master of Professional Communication

Established in 2010, 2016 as 6th cohort 1st MPC in Canada

Program Overview

What is Professional Communication?  

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Program Overview

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•  Public relations, media relations

•  Investor relations •  Internal communications •  Marketing & Advertising

•  Community relations and management

•  Public Affairs •  Policy development •  Political communication

Our students come from a range of disciplines with different experiences

Program Overview

Business Communication English Literature Political Science Journalism

Philosophy Science History Music Theatre  

Direct from undergraduate degree Up to 10 years of work experience  

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Program Overview

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MPC graduates work in diverse organizations •  Public Relations Agencies •  Healthcare •  Start Ups •  Technology incubators •  Financial organizations •  Government •  Telecommunications

•  Marketing •  Advertising •  Graphic design •  Policy Think Tanks •  Universities: University of

Toronto, Ryerson, University of Ontario Institute of Technology

Program Overview

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MPC graduates work in various roles •  Account managers •  Marketing communications

professionals •  Advertising strategists •  Digital community

managers

•  Policy analysts •  Internal communication

specialists •  Consultants

Program Overview

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MPC graduates are engaged in •  Event co-ordination •  Website design •  Grant and proposal writing •  Graphic design •  Media relations •  Report writing

•  Social media management •  Policy analysis •  Research dissemination •  Strategic planning

Welcoming Remarks

Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks

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Hayley Fuller, MPC, 2012 Communications Coordinator University of Toronto

Welcoming Remarks Program Overview

MPC Program Internship MPC Community Admissions Funding Closing Remarks

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Dr. John Shiga, Acting Program Director Master of Professional Communication

Program features

MPC Program

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•  One-year, full time, fast-track master’s degree •  Balance of theory and practice •  Internship •  Advanced technology and other resources •  Master’s Research Paper

 

MPC Program Fall Term

•  Advanced Editing & Document Design •  Professional Communication, Theory & Practice •  The Virtual Organization

  1 elective

Subject to availability, options usually include: •  Topics in Cross-Cultural Communication •  Advanced Speaking and Presentation Technology •  Audiences & the Public  

3 required courses

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MPC Program Winter Term

2 electives

Subject to availability, options usually include: •  Strategic Media Relations •  Proposal Writing, Grant Seeking & Fundraising •  Crisis Communication  

1 required course

150 hours of Internship

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•  Research Methods  

MPC Program Spring/Summer Term

Master’s Research Paper (MRP) Examples include: •  A Little Birdie Told Me: Journalistic and Individualistic Twitter

Use of Local Television News Reporters •  Girls on Film: Gender representation in STEM photographs •  Political crises: Chris Christie responds to Bridgegate •  Toward a cross-platform brand storytelling model: bridging

transmedia, narrative, and marketing discourses #MPCInfoNight

Welcoming Remarks Program Overview MPC Program

Internship MPC Community Admissions Funding Closing Remarks

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Dr. Ava Cross MPC Internship Coordinator Associate Professor Undergraduate Program Director  

Internship •  Insight into professional practice •  Hands-on experience •  Network enhancement •  Career opportunities •  Complement to theoretical studies

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Internship

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•  St. Joseph Media •  St. Michael’s Hospital

Foundation •  CARAS/The Juno Awards •  Ontario SPCA •  Big Brothers Big Sisters of

Toronto

•  Canadian Organic Growers •  Canada Post •  City Hall, City of Toronto •  Scholastic Canada •  The Walrus Magazine

Internship •  writing and editing

company magazine •  building and updating

media lists •  conducting media scans •  creating/maintaining social

media accounts

•  creating a style guide •  establishing annual

reporting protocols and creating reports on endowed major gifts

•  proposal writing for new programs

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Welcoming Remarks Program Overview MPC Program Internship

MPC Community Admissions Funding Closing Remarks

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Dr. John Shiga, Acting Program Director Master of Professional Communication

MPC Community •  Downtown Toronto location •  Interaction with new ProCom BA program •  ProCom Alumni Association •  Industry associations and conferences •  Engagement with the ProCom community •  Participation in University-wide events

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Welcoming Remarks Program Overview MPC Program Internship MPC Community

Admissions Funding Closing Remarks

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Mauro Chiera Graduate Program Administrator

Admissions Four-year undergraduate degree with a minimum B average (or equivalent) in the final half of the program Official transcripts for all relevant post-secondary education Letter of intent outlining an area of focus and additional qualifications and/or professional experience Résumé  

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Admissions Two letters of recommendation Portfolio containing two examples of the applicant’s written communication.

At least one piece of academic writing Provide context and explanation for each piece

 

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Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions

Funding Closing Remarks

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Dr. John Shiga, Acting Program Director Master of Professional Communication

Funding Internal Awards and Scholarships •  Ryerson Graduate Fellowship (RGF) •  Graduate Assistantships

External Awards and Scholarships •  Ontario Graduate Scholarship •  Ontario Graduate Fellowship (OGF) •  SSHRC Canada Graduate Scholarship Masters (CGS-M)

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Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions Funding

Closing Remarks

Dr. John Shiga, Acting Program Director Master of Professional Communication

procom.ryerson.ca/graduate

John Shiga, PhD Assistant Professor Graduate Program Director jshiga@ryerson.ca 416.979.5000 x6385

Mauro Chiera Graduate Program Administrator mchiera@ryerson.ca 416.979.5000 x7608

Closing Remarks Deadline for first consideration is January 19, 2015

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Q & A Time Afterwards, join us for Mingle & Meet / Posters/ Tours