Mytags incentive platform

transcript

Solution: Digital Trade Promotion for Consumers | Retail | Distributors MYTAGS- A Turnkey platform for retail promo

Our entire solution and offering is developed robust platform allowing us to customize it and

implement it across sectors!

Our solution can be utilized for:

1)  Alcohol Brands to push sales subtly

2)  Food and Beverage Brands

3)  FMCG Industries

Activation Requirements:

1.  Unique Card with unique code.

2.  Long Code for Activations.

3.  IVRS Missed Call Numbers

4.  Customized back end panel.

Unique Scratch Card Activation

(FOR REFERENCE PURPOSE ONLY)

3. Scratches the tag on the product for Unique Code

1. Product Store

2. Customers Buys Product

Activation Plan | Process Flow

(FOR REFERENCE PURPOSE ONLY)

4. Customer Sends a SMS to a unique Long Code

5. MYTAGS Server authenticates the code

6.Customer receives an SMS from our backend with the details of gratification he/she is to be given and the SMS can then be shown to the person to get his/her gift

Congratulations!You have won instant free recharge of Rs. 10. The amount will be credited to you shortly!

9230029000

Congratulations!You have won instant free recharge of Rs. 10. The amount will be credited to you shortly!

Free instant recharge to all the customers!

MD-‐ABCDEF

Missed Call Activation

1. Product Store

2. Customer buys the product. Product has a sLcker on it with a scratch card.

3. Customer follows the instrucLon, Scratches the silver area on the product which reveals the unique keyword and gives a missed call on the menLoned number.

< MD-‐ ABCDEF

Thank you for participating! You are registered. You shall be contacted soon!

4. Our server authenticates the missed call and the customer instantly receives message mentioning the gratification.

4. Customer instantly gets a call back from our system.

On the telephone, customer is asked to speak out his unique

keyword!

Mytags Server authenticates the voice call with keyword

< MD-‐ ABCDEF

Thank you for participating! Your Keyword is registered. You shall be contacted soon!

5. Right after telephonic conversation, customer receives a thank you message.

CASE STUDY

Client: Pernod Ricard Brand: Royal Stag Opportunity: Royal Stag wanted to run a scratch cards campaign in the East India to engage its consumers more and graLfy them in a unique way Solu3on: A scratch card campaign was run in Bihar, Jharkhand and Odisha where with every boWle, the consumer was given a scratch card, upon sending the unique code, the consumer was graLfied with instant free mobile recharge and chance to win a world tour.

Off Premise Activation Response

Client: Pernod Ricard Brand: Blenders Pride Opportunity: Blenders Pride wanted to run a scratch cards campaign in the East India to engage its consumers more and graLfy them in a unique way Solu3on: A scratch card based missed call campaign was run in GuwahaL where with every boWle, the consumer was given a scratch card, upon giving a missed call, consumer got a chance to win exciLng gi[s and a tour.

Client: CEAT Brand: CEAT Tubes Opportunity: Ceat wanted to run a scratch cards campaign in the South India to engage its consumers more and graLfy them in a unique way Solu3on: A scratch card campaign where in every CEAT tubes packet a card was put inside, upon scratching and sending the unique code customer instantly received free mobile recharge

Ceat Scratch Card Campaign

Client: Pernod Ricard Brand: Imperial Blue Opportunity: Imperial Blue wanted to run a scratch cards campaign in the South India to engage its consumers more and graLfy them in a unique way Solu3on: A scratch card campaign where with every boWle or two pegs, the consumer was given a scratch card, upon sending the unique code, the consumer had a chance to win various gi[s and lucky winner a bike.

Imperial Blue Scratch Card Campaign

Off & On Premise Activation Response

Client: Pernod Ricard Brand: Royal Stag Opportunity: Royal Stag being one of the sponsors of the Kolkata Knight Riders IPL team wanted to run a acLvaLon campaign during the recent Indian Premier League season Solu3on: A scratch card campaign designed and acLvated using our pla^orm where with purchase of every boWle consumer were given a scratch card, upon sending the unique code, the consumer had a chance to win special goodies also lucky few stands to win a Match Lcket to watch the game live at Eden Gardens

Total gift Royal Stag Merchandise MINIBAT Winners: 2000

Total IPL Tickets winners: 1230

15th April 2015

16th April 2015

17th April 2015

18th April 2015

19th April 2015

20th April 2015

21st April 2015

22nd April 2015

23rd April 2015

24th April 2015

25th April 2015

26th April 2015

27th April 2015

28th April 2015

29th April 2015

30th April 2015

1st May 2015

2nd May 2015

3rd May 2015

4th May 2015

5th May 2015

6th May 2015

7th May 2015

Long Cod

Promo3on Dates

Response based on the demand of Match Tickets

Client: Pernod Ricard Brand: Imperial Blue Opportunity: Imperial Blue wanted to run a scratch cards campaign in the eastern region of India to engage its consumers more and graLfy them in a unique way Solu3on: A scratch card campaign where with every boWle or two pegs, the consumer was given a scratch card, upon sending the unique code, the consumer had a chance to win a top of value of Rs. 10, Rs. 20 or Rs. 50 across any service provider

Efficacy: Recharge issued to over 2 lakh consumers who bought the packs Overall stock consumpLon Lme difference reduced from 3 months to 2 months

Imperial Blue- Scratch and Win Response

No. of response exceeded the total no. of scratch card, making it a successful campaign.

No. of R

Promo3on Dates

Client: Pernod Ricard Brand: Royal Stag Opportunity: During the recent Indian cricket team tour of Srilanka Imperial Blue wanted to run a campaign pan India so as to increase sales and brand recall Solu3on: A scratch card campaign Ltled “Fly To Sri Lanka” where with every boWle, the consumer was given a scratch card, upon sending the unique code, the consumer had a chance to win a free trip to Sri Lanka to watch the match and many other goodies.

10-‐Aug-‐11

11-‐Aug-‐11

12-‐Aug-‐11

13-‐Aug-‐11

14-‐Aug-‐11

15-‐Aug-‐11

16-‐Aug-‐11

17-‐Aug-‐11

18-‐Aug-‐11

19-‐Aug-‐11

20-‐Aug-‐11

21-‐Aug-‐11

22-‐Aug-‐11

23-‐Aug-‐11

24-‐Aug-‐11

25-‐Aug-‐11

26-‐Aug-‐11

27-‐Aug-‐11

28-‐Aug-‐11

29-‐Aug-‐11

30-‐Aug-‐11

31-‐Aug-‐11

No. Of R

Promo3on Dates

Royal Stag- “Fly to Sri Lanka” Response

Mytags incentive platform

Business