TOM O’ROURKE PRESENTS

The Future of Recreation and Parks

WWW.TOMOROURKE.COM TOMOROURKEMAIL@GMAIL.COM

Tom O’Rourke, CPRCP

3 Things

• What really is Parks and Recreation?

• How to build a Culture that defines the first bullet.

• What is down the road?

• Do we all agree on what Parks and Recreation really is?

Can a series of images define your agency?

What do your images say?

Family – Daddy-Daughter – Love!

Fishing? or…

…Embracing Ethnic Differences – For Real!

Swimming? or…

…connections?

Dog Park? or…

…promotion of Good Health and Wellness

Triathlon – 5K Race? Or…

• Team• Commitment• Sportsmanship• Respect for all• Anger Control• Confidence• Tolerance• Hard Work

• Physical Fitness…and so much more

Youth Football? or…

…fearless!

Playground? or…

…creating memories

Dance – Special Event? or…

• Friends• Relationships• Smiles

Kayaking? or…

Courage - Teambuilding

Challenge Course Class? or…

Cross Cultural Diversity

Latin American Festival ? or…

Know WHY you do what you do?

Culture

Every Organization has a CULTURE…

is yours the one that you

want?

Culture

• What you believe

• How you act

• What is important

• How your community sees all of this

Company with Best Culture?

Glassdoor2 Google 4.4

5 Facebook 4.3

6 Southwest 4.3

7 Chick fil a 4.2

15 Apple 4.1 16 Nike 4.1

18 Disney 4.0

25 Net App 3.9

"Team meetings on the roof are the best, great teamwork and a lot of smart people. I love how the 10 core values drive the company to always be better." – Twitter Software Engineer (San Francisco, CA)

#1 Company with the Best Culture The companies that fared

the best in this evaluation are those with a clear mission statement and stated values that are congruent internally and externally.

4.4

Success can bread Failure

• Xerox• Blockbuster• Kodak

Companies that never paid attention to “Culture.”

Building your culture

Changing an organizational culture in a Recreation Environment will be the toughest task you’ve ever faced. It takes time, and there is no finish line. But it is all worth it!

Tom O’Rourke

CHANGE

VisionMissionValues

ObjectivesAudience

PositioningPersonality

Who are you, what are you about, and what

do you stand for?

VisionThe Big Idea!

Mission

Actual Work

undertaken

ValuesBeliefs of the

Organization

Community Enrichment Enriching lives through education and programs

Fun Delivering fun to customers

Leadership Providing professional staff development

Exceptional Customer Service Always focusing on you

Quality Striving for quality throughout the park system

Safety Ensuring safe and secure environments

•

Health and Wellness Providing and promoting healthy lifestyle opportunities

Accessibility Providing accessibility through affordable options and a variety of offerings

Diversity Fostering diverse populations of vendors, employees, and customers

Stewardship Preserving and conserving cultural, natural, and historical resources

Building a Legacy Maintaining a vision for the future while sustaining a healthy park

Can we Change the World?

Problems Facing

Communities

Parks and Recreation Relevance

Programs to combat

problems

A new Culture

Hawaiian Culture

Ohana

Kuleana

Pono

Kokua

Aloha

Malama

Aina

Wai

Translation

• Ohana – family, those you accept and are similar in some way or share a commonality

• Kuleana - responsibility• Pono - do what is right• Kokua - give freely with no strings - unconditional gifting• Aloha - accepting and embracing the spirit and soul of

others - welcoming and greeting• Malama - to nurture, take care of, act of being a stewarding• Aina - the earth• Wai - the water

Future

• You are going to be in the Politics “game.”• The Health and Wellness of the American People will

be our country’s biggest problem. • You will need to be creative on how you pay for your

recreation services.• You are going to need to strategically SELL every great

thing you do and stand for. • Environmental issues will affect everything we do.• A new Parks and Recreation Model is coming

TOM O’ROURKE PRESENTS

The End

TOMOROURKEMAIL@GMAIL.COM

Tom O’Rourke, CPRCP