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Doreen Nicastro, MPHNicastro Consultants, Aligning People with Technologydoreen@nicastroconsultants.com Annual Conference October 24 – 26, 2011
Friday, April 7, 2023 1doreen@nicastroconsultants.com
Review context and considerations when implementing new technologies
Assess uses of social networking for business continuity
Present social media tools to facilitate emergency management
Brainstorm ways to integrate SM as part of a response and recovery effort
Discuss next steps/action plan to use social media in business response and recovery planning
Friday, April 7, 2023 2doreen@nicastroconsultants.com
Audience: What business are you in? What brings you here today? What do you want to leave with? When it comes to business continuity and
emerging technologies what is your biggest challenge?
Friday, April 7, 2023 3doreen@nicastroconsultants.com
Five ways social media is changing our lives: Where we get our news How we start and do business When we meet and stay in touch What we reveal Who we influence
http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
Friday, April 7, 2023 4doreen@nicastroconsultants.com
350 million phones are in people’s pockets tied directly to major news outlets.
23 million people receive Twitter feeds from government entities according to www.govtwit.com .
Virginia Tech Facebook community mentioned all 32 shooting victims -- without error.
http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
Friday, April 7, 2023 5doreen@nicastroconsultants.com
SM is changing how emergency management business is done
Mobility and virtual operations is the key 60% of web access these days is through
smart phones SM applications provide collaboration Operating virtually as a team in a pandemic
is essential
Friday, April 7, 2023 6doreen@nicastroconsultants.com
http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
Social/personal applies to emergencies During an event we maintain close contact
with those who matter most Who are those people? Whose opinion of you and your organization
matters most for its future? Internet technology provides unprecedented
opportunity to connect, communicate, engage, educate and support
Friday, April 7, 2023 7doreen@nicastroconsultants.com
http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
Transparency is part about the values of our culture today-social media-
Emergency managers and PIOs have to take a whole new view of public information
If there is bad news, it will likely come out Transparency, starts with a clear
understanding of what the public has a right to know
Starts at the policy level and needs to be carried out through the whole organization
Friday, April 7, 2023 8doreen@nicastroconsultants.com
http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
Internet and social media technology unprecedented reach and influence
Emergency managers and PIOs have opportunities to interact quickly and directly with millions
Few are prepared to embrace this opportunity
What role do you play in influencing your network?
Friday, April 7, 2023 9doreen@nicastroconsultants.com
2011 view: no discussion/recommendation about social media or emerging technologies to facilitate communicationbusiness continuity or recovery
Friday, April 7, 2023 10doreen@nicastroconsultants.com
1. Resiliency in current infrastructure: electrical power, water supply, computer systems, human capital, policies and procedures
2. Compatibility with current computer, network, and applications with new technologies
3. Geographic dispersion of leadership, data, product/services and employees
4. Ability to manage an event if it requires social distancing
5. Employee education and training.“What is my role?” “Where do I go?”
Friday, April 7, 2023 11doreen@nicastroconsultants.com
1. Use of cloud technologies www.evernote.com www.dropbox.com www.googledocs.com http://www.youtube.com/watch?v=15zSL5infoc#utm_source=landing_page&utm_term=video_overview
2. Web presence
www.Intuit.com www.Webstorefront.net www.googlesite.com
3. Mobile computing Smart phones, ipad, tablet computers www.gotomeeting.com www.skype.com www.piratepad.com
Friday, April 7, 2023 12doreen@nicastroconsultants.com
4. Social networking, communication and engagement
www.facebook.com www.linkedin.com www.foursquare.com www.gowalla.com
5. Social media, situation, awareness updates www.twitter.com www.Youtube.com www.crowdsourcing.com
Friday, April 7, 2023 13doreen@nicastroconsultants.com
Google -cloud computing everything from anywhere with an Internet connection.
LinkedIn-build and foster professional network and employee engagement.
Facebook Pages-talk with loyal customers build new ones, create employee page.
Friday, April 7, 2023 14doreen@nicastroconsultants.com
Twitter-communicates with employees and customers.
You tube -library of employee training & business operations/procedures
Location based networking to manage situations◦ Foursquare-have employees check-in to
geographic location◦ Gowalla-spot your chains and have employees
manage them
Friday, April 7, 2023 15doreen@nicastroconsultants.com
Continuity of operations and procedures Community out reach efforts Collaboration with partners Timely campaigns Upcoming events High levels of engagement Consistency in sharing information and
documents
Friday, April 7, 2023 16doreen@nicastroconsultants.com
Viral messages are repeated over and over Opportunity for multiple "credible"
spokespeople Able to measure sentiment Gather information Create ongoing contact Improve preparedness prior to a crisis
Friday, April 7, 2023 17doreen@nicastroconsultants.com
http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Social-media-and-emergency-021811.html
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http://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpg
Friday, April 7, 2023 19doreen@nicastroconsultants.com
Users on ground sent vital information about Mumbai terrorist attacksAustralian Country Fire Authority sent information about fires, how to donate money, where to give blood, seek helpFDA recalled salmonella-tainted pistachios products 3000 were informed through Twitter
Friday, April 7, 2023 20doreen@nicastroconsultants.com
http://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpg
Review Challenge.gov Are community/organizations up for
Challenge.gov? Listen to first year’s winner Brainstorm ideas Use social media to prepare and respond to
community emergencies Enter prepared contest
http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
Friday, April 7, 2023 21doreen@nicastroconsultants.com
Turn ideas into reality Make a list of what you need Define social media tools to use Create social media/networking policy Implement social media as part of your
◦ Communication protocol and procedures◦ Recovery planning ◦ Emergency response
Friday, April 7, 2023 22doreen@nicastroconsultants.com
idisaster 2.0 Social Media and Emergency Management, “ 5 Ways to Use Social Media for Continuity of Business and Recovery
http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
http://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpg
http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Social-media-and-emergency-021811.html
Friday, April 7, 2023 23doreen@nicastroconsultants.com