Presented by: Robin GeranSeptember 16th, 2011

“The world’s largest audience of affluent,

influential professionals.”

Linkedin’s Audience

All stats gathered from Quantcast

Target Market of User

Pros/ConsPOSITIVES NEGATIVES

o Networking

oEndorse “your” brand

oOnline resume

oJob opportunities

oFree

oDevelop first impression without meeting you

oOut of date info

Success Stories Jesse Goldman

Head of business department at Rypple. Toronto, Ontario

Get people excited about Rypple, recruit talent, focused market research.

Became well known to the Linkedin community. Company page Linkedin Polls Linkedin Events Linkedin Ads

Success StoriesPatrick Van Abbeman

Ottawa, Ontario, CandaChief Business Analyst, AltNexus Inc.

Built partnerships, secure contracts.

Linkedin Contacts, Introduction.

Trends

The Tables have turned.

Value of Linkedin connections decreasing.

Building personal brand.

Resources Creativecommons . (n.d.). Retrieved from http://

www.flickr.com/photos/beneath_blue_skies/343096431/ Creativecommons . (n.d.). Retrieved from http://

www.flickr.com/photos/smemon/5079551048/ Creativecommons . (n.d.). Retrieved from http://www.flickr.com/

photos/jwynia/56443582/ Creativecommons . (n.d.). Retrieved from http://www.flickr.com/

photos/adriarichards/4369276799/ Linkedin, (n.d.). Success stories. Retrieved from http://

ca.press.linkedin.com/success-stories Linkedin, (n.d.). Retrieved from http://blog.linkedin.com/ Linkedin demographics and visitor stats. (2010,

September 20). Retrieved from http://

www.booleanblackbelt.com/2010/09/linkedin-

demographics-and-visitor-statistics/