Presented by: Robin GeranSeptember 16th, 2011
“The world’s largest audience of affluent,
influential professionals.”
Linkedin’s Audience
All stats gathered from Quantcast
Target Market of User
Pros/ConsPOSITIVES NEGATIVES
o Networking
oEndorse “your” brand
oOnline resume
oJob opportunities
oFree
oDevelop first impression without meeting you
oOut of date info
Success Stories Jesse Goldman
Head of business department at Rypple. Toronto, Ontario
Get people excited about Rypple, recruit talent, focused market research.
Became well known to the Linkedin community. Company page Linkedin Polls Linkedin Events Linkedin Ads
Success StoriesPatrick Van Abbeman
Ottawa, Ontario, CandaChief Business Analyst, AltNexus Inc.
Built partnerships, secure contracts.
Linkedin Contacts, Introduction.
Trends
The Tables have turned.
Value of Linkedin connections decreasing.
Building personal brand.
Resources Creativecommons . (n.d.). Retrieved from http://
www.flickr.com/photos/beneath_blue_skies/343096431/ Creativecommons . (n.d.). Retrieved from http://
www.flickr.com/photos/smemon/5079551048/ Creativecommons . (n.d.). Retrieved from http://www.flickr.com/
photos/jwynia/56443582/ Creativecommons . (n.d.). Retrieved from http://www.flickr.com/
photos/adriarichards/4369276799/ Linkedin, (n.d.). Success stories. Retrieved from http://
ca.press.linkedin.com/success-stories Linkedin, (n.d.). Retrieved from http://blog.linkedin.com/ Linkedin demographics and visitor stats. (2010,
September 20). Retrieved from http://
www.booleanblackbelt.com/2010/09/linkedin-
demographics-and-visitor-statistics/