Post on 27-Jan-2015
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LIVE.IT.UP
My Personal Brand Plan
Bridging the Gap: Athletics & Academics
Neil Sareen
The Drawing Board
Who I am Principle Statements Goals in PR Achieving my goals SWOT Critical Path Why Neil Sareen Where can you find me?
Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch
Neil Sareen Markham, Canada 22 years old Unionville H.S. - June 2005 Wilfrid Laurier University – October 2009
– Honours B.A. Communications Studies Humber PR Student - January 2010 - Present
Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch
Keen interests in: Sports (at any and all levels) International cuisine Music High level fashion Event management and Corporate Responsibility
Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch
Key Messages
Personal Brand Statement
“Through my passion for sports and academic excellence, I want to inspire a healthy balance of both in the lives of STUDENT-athletes.”
Mission Statement
“To apply my learnings at Humber to extract, express, and eventually EXUDE my personal brand.”
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THE GAME PLAN To establish a strong online presence/identity Gain a strong following for my blog surrounding student-
athletes To work in event management/corporate responsibility To be the number one source for strategies regarding a
balance between academic life and sports To find a job upon graduating from Humber in October
2010 that will help me grow and exude my PB.
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Strategies To effectively network myself by attending appropriate
events related to my profession Must establish lasting relationships with
experts in the PR industry and to seek guidance from them.
Must use my mentor's guidance and suggestions to ensure my brand is operating at its maximum potential
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Strengths
Passion for all sports
Driven and motivated in all academic settings
Attention to detail in work
Highly social and easy to get along with
Love to learn and increase my wealth of knowledge
Professional Weaknesses
I do not have a strong online identity yet.
Much less experience than those currently working in the industry
Biggest personal weakness
Patience
I do not have patience for laziness. I am very task oriented in this way.
“Aim for perfection, settle for excellence”
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Opportunities
To make a strong name for myself in the PR industry and online community
Network with big companies and experienced professionals
Provide student athletes with an incentive to perform in the classroom as well as for their team
Threats
Creating a name for myself in such a competitive environment
More experienced professionals with an established reputation
Convincing companies that your ideas will benefit them and give them a good R.O.I.
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Short Term Goals (Now until graduation from Humber) To establish a reputable online identity (Facebook, Twitter, Blogger)
Continue building my knowledge in sports at the high school and collegiate level
To promote a healthy balance between athletics and academics in younger generations
Long Term Goals (Post graduation from Humber) To travel all over the continent to explore different sports markets and
demographics.
To work with companies to be able to award athletes for academic achievements
To gain funding to put a bigger emphasis on sports programs without compromising educational standards.
Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch
Very Professional Excellent Communication
Team Player Innovative Long term thinker
Social Ambitious Articulate speaker
Driven Intelligent Motivated Confident
Who I am Principle Statements Goals MY Role SWOT Critical Path WHY Neil Sareen Get in Touch
I would LOVE to hear from you!
Here's how to get in touch with me. Email: neilsareen@hotmail.com
Facebook: Neil Sareen
Twitter: Neil_Sareen
Linked In : http://bit.ly/cgTL6r
Follow my business blog at: http://neilsareen.blogspot.com/
To see a lighter side of me, follow my personal blog at http://readityouwontdoit.blogspot.com/