Net media planet slides 28 - 34

transcript

Affiliate Window

Introductory Meeting17th March 2011

Agenda

Who we are and what we do

International Paid Search Opportunities

YouTube: Display meets Search

Drive Revenue through Mobile

4.5. Net Media Planet Publishing Sites

Who we are

Luke Judge

Head of Business

Development

Andrew Turner

Business

Development

Executive

Tim Cook

Account Director

Introducing Net Media Planet

6 years experience as a leading Paid Search Marketing affiliate and

agency

Services across paid search marketing, display and social media

advertising, and multichannel attribution

Provider of paid search marketing services to leading brands

globally

Award winning

We are a dedicated Paid Search Marketing specialists

Net Media Planet advertising solutionWe manage campaigns across auction based ad markets to drive incremental

revenue for clients

Search Networks

Social Media

Net Media Planet advertising solutionWe manage campaigns across auction based ad markets to drive incremental

revenue for clients

Mobile SearchDisplay Advertising

Re-targeted Display

advertising

Brand protection and

competitor insight

Call tracking with sale

capture and attribution

Beyond 1st Click

A selection of our clientsWe have a wide portfolio of clients ranging across multiple industries

Combining great technology with best peopleOur search methodology is iterative, combining great technology

with best people to deliver optimal paid search performance

People Technology

Research

Optimise

TestAnalyse

People:

A diverse team of people, unified by our attitude

A culture of excellence

Always striving to achieve results over and above client expectations

We can put you in touch with some of our clients so you can hear it for yourself

Technology:

Transparency and visibility of your campaign performance

Maximises ROI from multi-channel marketing

Enables PPC ROI improvement

Increases time spent on optimisation & insight to grow revenue

What Our Clients Say

“Net Media Planet stood out from the crowd in terms of talking our retail language and being energized by the exciting opportunity ahead; to establish our strong high street brand quickly, and firmly, into the online arena.”

Matt Walburn, Marketing Director at The Perfume Shop

"We have worked closely with Net Media Planet since 2005. Their focus on driving sales has helped us achieve and exceed our online targets across the UK and Europe. Net Media Planet are knowledgeable, committed, resourceful, innovative and results driven. Their extensive knowledge of the major search engines including Google, Yahoo! and MSN makes them outstanding at Search Marketing. We look forward to a continued successful partnered future." Julie Adams, Online Marketing Manager at P&O Ferries

“Net Media Planet’s attention to detail and bespoke strategy for specific campaigns are the driving force behind their success in achieving targets and exceeding expectations.”Barry Klipp, Market Development Manager UK & Ireland at Singapore Airlines

Innovation in

search

International Paid Search opportunities

International Paid Search Expand reach and drive incremental revenue for your client’s campaign

through targeting international territories

Using our advanced methodology and technology we are able to target and

optimise campaigns in over 40 different languages across over 200 countries.

Key Benefits

Improve reach and incremental revenue for the programme

Retain custom and maximise their lifetime value

Improve brand awareness and saliency

International paid search offers the opportunity to expand the reach of your

programme into new markets to gain more sales

Characteristics of International Opportunities

International delivery?

Brand awareness in international markets?

Ex-pat communities?

Local need?

Merchant website in multiple languages?

Merchant website in local currencies?

Ability to track international sales activity?

The potential of expanding PPC to an international audience is dependent of

the merchants ability to meet several requirements:

Information Required

Conversion rate - %

Average order value

Cost per acquisition

Territories of interest

Ex-Pat, Native, Both?

Provide Net Media Planet with the following details for analysis

Research ToolsIf you have a client that demonstrates the characteristics of an international

opportunity, get in touch with Net Media Planet

Net Media Planet Mercury technology platform

Google Ad Preview Tool

Google Ad Insight Tool

HitWise Research tools

All used to locate a

new profitable

territory in which to

run paid search

Proposal

YouTube: Display meets Search

Driving incremental

revenue through display

Why YouTube?

As the largest video sharing network in the world, YouTube offers the

advertiser the ability to target relevant audiences on the broadest scale.

Exceeds 2 billion views a day

36 hours of video uploaded every minute

Average person spends 15 minutes a day on YouTube

94 of Advertising Age’s 100 top advertisers have run campaigns on

YouTube and the Google Display Network

Benefits to your merchants

Increased brand awareness through targeted user engagement

Incremental sales and revenue

Granular Targeting Options

Audience: Gender, Age, Interests

Video: Categories, Related Keywords, Individual Basis

Re-targeting: Campaigns can be built around re-targeting potential

customers with an existing interest in the brand.

Using our advanced search marketing methodology and technology we target

content in line with the specific customer profile to ensure high relevance

Sophisticated video media targeting - travel

Media plans tailored to

audience viewing habits

Sophisticated video media targeting - retail

Why YouTube?

How does YouTube perform?

An example of YouTube performance:

YouTube is a strong channel in driving brand or product awareness and sales,

especially when reported on a view through basis

CTR 0.14%

Conversions 31

Last Click CR% 2.09%

View-through Conv. 157

View-Through CR% 10.6%

Improving performance:

Bold creative with strong messaging

High relevance to the video content

Time limited promotional offers, free trials, product discounts

Simple conversion / sign up process (deep linking, LPO)

Requirements for running YouTube

Media Spend budget - first trial budget (£2000)

Agree a remuneration structure (last click, view through)

Provide a range of striking 480x70 banners with strong marketing

messages to test for best converting

Customer demographic profile (ie interests, age etc)

Implementation of Google tracking script in order to retarget and

optimise across YouTube categories

We will require support from your merchants to make a YouTube campaign

successful

Drive Revenue

from mobile

“Mobile search

advertising spend

will rise from £10M

in 2010 to £500M

by 2015.”Source: Mobilesquared

170% growth in revenue from mobile paid

search marketingS

Conversions Expon. (Conversions)

Source: Net Media Planet (Retail)

Trend Line

Indexed

Simplicity of mobile commerce

Taking Paid Search to the mobile userUse mobile paid search advertising to engage with on-the-move search users

Advanced use of Mobile paid search marketingUse ad-extensions on the mobile platform for increased user engagement, in

combination with mobile specific landing pages to increase conversions.

Review your mobile approach - traffic/sales by

channels

Create the right mobile commerce infrastructure

Trial click to call technology

Expand into mobile paid search

Consider ...

Publishing Websites

4.www.pcsite.co.uk

“An easy to use laptop, desktop, tablet and software

review site for over 20 top brands”

www.coffeemachinesreviews.co.uk

“A comprehensive and easy-to-use coffee machine

comparison site”

Why work with us?

6 years of expertise in understanding

consumer buying behaviour in retail and

travel

Thought leaders in the world of search

Specific methodology and technology

Passionate about creating results

We believe that we are a strong paid search partner for your programmes and

would be able to bring significant incremental value

Committed to

driving

incremental

revenue

Thank youDo you have any questions?

Luke Judge

Head of Business Development International

E. luke@netmediaplanet.com

T. +44 (0) 203 008 4967

www.netmediaplanet.com