Post on 08-Sep-2014
description
transcript
1
NEVER HIRE A
“SOCIAL MEDIA EXPERT”
2
HOW TO CHOOSE YOUR FIRST/NEXT
SOCIAL MEDIA
EMPLOYEE?
3
HERE ARE SOME TIPS TO FIND YOUR WAY
4
#1. THERE ARE NOIN SOCIAL
MEDIA
“EXPERTS”
5
#1. THERE ARE NOIN SOCIAL
MEDIA
“EXPERTS”
Yeah, guys, you
can cheese !
6
#1. THERE ARE
NO
IN SOCIAL MEDIA
“EXPERTS”
Your social media employee is ALWAYS
learning
7
#1. THERE ARE
NO
IN SOCIAL MEDIA
“EXPERTS”
and technology keeps on growing (really) quickly
8
#1. THERE ARE
NO
IN SOCIAL MEDIA
“EXPERTS”
So, no! You can’t be an expert!
9
#2. TWITTER FOLLOWE
RSARE NOT A PROOF
AND FACEBOOK FANS
10
#2. TWITTER FOLLOWERSARE NOT A
PROOF
AND FACEBOOK FANS
Follower/Fan count ≠ Influence
11
You don’t believe me?
#1. TWITTER FOLLOWERSARE NOT A
PROOF
AND FACEBOOK FANS
#2. TWITTER FOLLOWERSARE NOT A
PROOF
AND FACEBOOK FANS
12
You don’t believe me?
#1. TWITTER FOLLOWERSARE NOT A
PROOF
AND FACEBOOK FANS
#2. TWITTER FOLLOWERSARE NOT A
PROOF
AND FACEBOOK FANS
Look…
13
#1. TWITTER FOLLOWERSARE NOT A
PROOF
AND FACEBOOK FANS
#2. TWITTER FOLLOWERSARE NOT A
PROOF
AND FACEBOOK FANS
14
#1. TWITTER FOLLOWERSARE NOT A
PROOF
AND FACEBOOK FANS
#2. TWITTER FOLLOWERSARE NOT A
PROOF
AND FACEBOOK FANS
THIS
15
#1. TWITTER FOLLOWERSARE NOT A
PROOF
AND FACEBOOK FANS
#2. TWITTER FOLLOWERSARE NOT A
PROOF
AND FACEBOOK FANS
THIS
4000+ followers for facts about Justin Bieber
16
Convinced?
#1. TWITTER FOLLOWERSARE NOT A
PROOF
AND FACEBOOK FANS
#2. TWITTER FOLLOWERSARE NOT A
PROOF
AND FACEBOOK FANS
17
#3. SOCIAL MED
IAIS NOTHING
NEW
18
OR
#3. SOCIAL MEDI
A
IS NOTHING NEW
SOCIAL MEDIA* DIDN’T START WITH
* Social media is just a buzzword … today
19
OR
#3. SOCIAL MEDI
A
IS NOTHING NEW
SOCIAL MEDIA DIDN’T START WITH
BEFORE THAT THERE WERE“NEW MEDIA”
20USENET AND CHATROOMS
OR
#3. SOCIAL MEDI
A
IS NOTHING NEW
SOCIAL MEDIA DIDN’T START WITH
BEFORE THAT THERE WERE“NEW MEDIA”
AND BEFORE THERE WERE BBSes,
21
#4. YOUR PERFECT
MANIS
EVERYWHERE
22
THERE IS MORE THAN FACEBOOK, TWITTER AND HIS BLOG
#4. YOUR PERFECT
MAN
IS EVER
YWHERE
23
HE HAS TO BE
ENGAGED
(not all of them of course)
#4. YOUR PERFECT
MAN
IS EVER
YWHERE
IN SEVERAL PLACES
24
#5. BE ON THE LOOKOUT
FOR“THE CONSTANT
MARKETER”
25
SEE HIM IN ACTIONFOLLOW HIM (for example)
#5. BE ON THE LOOKOU
T FOR“THE CONSTANT
MARKETER”
GO.
26
#5. BE ON THE LOOKOU
T FOR“THE CONSTANT
MARKETER”THEN IF YOU RECEIVED THIS :
27
#5. BE ON THE LOOKOU
T FOR“THE CONSTANT
MARKETER”OR THIS :
RUN ! (or just delete his
application)
28
#6. ASK HIM HOW HE
MEASUR
E
SOCIAL MEDIA SUCCESS
29
#6. ASK HIM HOW HE MEASURESOCIAL MEDIA SUCCESS
IF HE HAS THIS LOOK
30
#6. ASK HIM HOW HE MEASURESOCIAL MEDIA SUCCESS
31
#6. ASK HIM HOW HE MEASURESOCIAL MEDIA SUCCESS
MOVE ON.
YOU HAVE TO MEASURE IT.
32
#7. “ WHAT’S YOU
RFAVORITE CASE
STUDIES ? ”
33
#7. “ WHAT’S YOUR
FAVORITE CASE STUDIES ? ”
MANY COMPANIES HAVE DONE SOME REALLY
GREAT THINGS
34
#7. “ WHAT’S YOUR
FAVORITE CASE STUDIES ? ” USED PHOTO
TAGGING
…REMEMBER THERE IS NOT JUST
CREATED A PARTNERSHIP WITH
35
#7. “ WHAT’S YOUR
FAVORITE CASE STUDIES ? ”
HE HAS TO KNOW SOME OF THEM !
36
NOW YOU CAN FIND
YOUR TRUE “ROCK STAR”
37
NOW YOU CAN FIND
YOUR TRUE “ROCK STAR”
No it’s not a real rock star…
38
NOW YOU CAN FIND
YOUR TRUE “ROCK STAR”
No it’s not a real rock star…
Find a real one !
39
REMEMBER
1# THERE ARE NO “EXPERTS” 2# FOLLOWERS & FANS ARE NOT A PROOF 3# SOCIAL MEDIA IS NOTHING NEW 4# HE HAS TO BE EVERYWHERE 5# LOOKOUT FOR “THE CONSTANT MARKETER” 6# MEASURE THE SOCIAL MEDIA SUCCESS 7# A CULTURE OF CREATIVE USES
40
THANKS !
@QUENTIN_BE
[PS FOR BELGIANS: I’M LOOKING FOR A JOB]http://be.linkedin.com/in/charlierquentin
THIS WAS THE PRESENTATION OF “ NEVER HIRE A SOCIAL MEDIA EXPERT ”BY QUENTIN CHARLIER
41
THANKS !
@IAmTimBaker@JESSEDEE
TO TIM BAKER FOR HIS AGREEMENT FOR USING HIS ORIGINAL POSThttp://timbaker.info/never-hire-a-social-media-expert/AND TO JESSE DESJARDINS FOR HIS ADVICES http://www.slideshare.net/GlobalGossip/steal-this-presentation-5038209
42
CREDITS1. http://www.flickr.com/photos/brunkfordbraun/408428562/2. http://www.flickr.com/photos/paulm/1584418819/3. http://www.flickr.com/photos/chris_gin/2570023520/4. http://commons.wikimedia.org/wiki/File:STS-83_crew.jpg 5. http://www.flickr.com/photos/whatcouldgowrong/4608963722/7. http://www.flickr.com/photos/quas/432512/8. http://www.flickr.com/photos/raster/3380860520/9. http://www.flickr.com/photos/glennji/3558118429/10. http://www.flickr.com/photos/garlandcannon/4558340132/17. http://www.flickr.com/photos/franciscoferreira/398237594018. http://www.flickr.com/photos/jamescridland/613445810/ 21. http://www.flickr.com/photos/pedrosz/2243862024/ 22. http://theconversationprism.com/24. http://www.flickr.com/photos/supagroova/4826384370/25. http://www.flickr.com/photos/nostri-imago/4439636726/28. http://www.flickr.com/photos/85182154@N00/47990691/30. http://www.flickr.com/photos/betobeto/2179931746/32. http://www.flickr.com/photos/_sk/4682365343/in/photostream/33. http://www.flickr.com/photos/28747587@N00/906102384/36. http://www.flickr.com/photos/dave_apple/486188903/39. http://www.flickr.com/photos/karamanis/1107230152/