Post on 23-Jan-2018
transcript
WS YouTube&
social video16 March 2016
Esra Doğramacı, WS Digital@esrad
The family
20 channels; 7 full time editors
incl. Arabic Mundo Persian Russian Turkish UrduBrasil Kyrgyz Vietnamese Chinese Azeri HindiAfrica Thai Uzbek Indonesian Ukrainian
video will be 80 percent of all Internet traffic in 2019, up from 64 percent in 2014
Source: Cisco, 2014
ie not text, not pictures. If you want to make a bet, bet video -E.D.
YouTube Red
315% growth Q4 2014to Q4 2015
262% growth Q4 2014 to Q4 2015
Split from News CMS
485% growth Q4 2014 to Q4 2015
The top 10● 2 Arabic
2 Persian 5 Vietnamese 1 Russian
● 9/10 >26 mins● 4/10 are
livestreams
● Gender split19 female: 81 male
● Top countries:VietnamUSSaudi ArabiaRussia Canada
Last years top vid
was 2 mn. mins
13/20 channels mobile first
What othersare doing
What we’redoing
Innovation isn’t just about having more video tweets
● In 2014, Al Jazeera was already making video searchable based on transcribed interactive text
This is what we usually see
English ArabicSpanish
But this is where we shine
The challenge
http://www.adweek.com/socialtimes/wp-content/uploads/sites/2/2015/05/Splice-3.png
Produce a local/regional breaking/trending ‘social vid’ with a 2 hour turn around time
Criteria 1. Must work without sound
2. Mobile friendly (ie square for vertical viewing)
3. Readable text
4. 60-90 seconds
5. Work on multi-platforms, tease to site/elsewhere
6. Replicable
So which app do I use?
This is what we came up with
What’s next?
Digi
Hub/TVU