The Experience Economy

Presented by Aj Scott SmithNiche Tourism Lecture 6

Housekeeping

3rd Reaction paper, Find a journal article that interests you and write a one page summary

(demonstrate your understanding). The Experience Economy would be great, but you

finding an article of interest to you is most important.

You have your choice. Choose either;

1. Assignment 5.5 page 69 of The Experience Economy OR 2. Assignment 6.9 page 165 of The Experience EconomyOR

3. Airline Trends

Prepare a 350-500 word paper and a 4-5 min PPT presentation outlining your thoughts.

Due December 11

Individual Assignment (25% of final grade)

Reaction Papers (3) 10%Minor assignment presentation 10% DoneMajor assignment report & presentation 25%Reaction Papers (3) 5% To DoFinal Examination 50%

100%

Please

Don’t Copy and Paste and Text (words)

Chapter 1- Introduction

Key Points:Coffee ProgressionProgression of Economic ValueKotler feels differently…A new generation of the experience

economy, co-creation.Meaningful experiences

*Tips Read 1.4 and 1.5

Chapter 2Meaningful Experiences

• The Ultimate Experience• Motivation (Maslow) pg 25• 5 senses• 6 Characteristics of a meaningful

experience

*Tip-Read 2.1.4 and 2.2

Chapter 3Meaningful Experiences in Society

Context of giving meaning to thingsPersonal, Socio-cultural,

Physical

Watersheds in Human existence pg 39Moens’ Fundamental Developments

(Trends)

In your opinion what are the five most important

developments currently taking place among young

people?

Chapter 4The role of companies in giving

meaning

service vs. experience

A business model based on happiness

Do we really need more proof that we live in an experience economy?

Chip Conley told us about the development of his company Joie de Vivre Hospitality, with which he won the world’s ‘Experience Stager of the Year’ award in 2001. He creates niche boutique hotels dedicated to the adjectives described in a lifestyle representing magazine.

Brands are mirrors! the whole corporate culture thathe designs by working with, among others, ‘work climate surveys’ and an ‘open door policy’ for which he won the 6th ‘Best Company to Work for in California’ award.

http://www.jdvhotels.com/

http://www.ted.com/talks/lang/eng/chip_conley_measuring_what_makes_life_worthwhile.html

Identity Refreshment

Many Examples in Thailand

http://thecampus.hyatt.com/

Just Khao Soy Restaurant and Gallery

Just Khao Soy is one of Chiang Mai’s most well known restaurants and is credited with restoring ‘Khao Soy’ to its rightful place as the signature dish of northern Thai cuisine. The meal, a delightful noodle based curry dish, is served on an artists palette, befitting the ‘gallery’ style décor, and provides the opportunity for guests to customise the dish to their own taste.

Additionally, following significant interest from international diners, Just Khao Soy will begin franchising operations domestically and internationally from late 2010.

The restaurant also includes the Just Khao Soy Cooking School and the JKS Gallery, displaying arts and crafts that represent Lanna-culture in a variety of styles.

The Responsible Tourism & Special Interest Travel Alliance

A business model designed to allow tourism industry SMEs (and macro level businesses) low cost, non commission based, direct market access, in exchange for their compliance with a flexible set of responsible tourism best practices.

The combination of a level playing field, and the implementation of best practices, will ensure that tourism revenue used to address some of the world’s most pressing social, economic and environmental problems for the benefit of all.

www.responsible-tourism-alliance.org