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LEVELS OF PRODUCT AND ANALYSIS OF PRODUCT LIFE CYCLE

SABYASACHI BHARADWAJCHANSHITA JAISWAL

NETRI AGRAWAL

ANKUR SHRIVASTAVAGAURAV MAHESHWARITASHEEN SHEIKH

PRESENTED BY-

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Nokia Corporation is a Finland based multinational company

Headquarter -- Espoo, Finland

CEO – Stephen Elop

Founder – Fredrik Idestam 1865

Nokia started as a pulp, rubber & cable manufacturer

COMPANY PROFILE

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LEVELS OF PRODUCT

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LEVELS OF PRODUCT-N8

CORE BENEFIT

ACTUAL PRODUCT

AUGMENTED PRODUCT

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NOKIA 1011

INTRODUCTION STAGE ( 1995 – 2002)

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INTRODUCTION

In 1992,Launced its First Digital handheld GSM Phone ,The Nokia 1011

Launched very few models due to lesser demand & innovation

Sold both GSM & CDMA phones

Launched 1st model Nokia 2100 with Nokia tune

2110 was 1st model capable of sending/receiving sms

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a

GROWTH STAGE ( 2003 – 2009 )

Launched phones without external antenna

Had better features like games, alarm, ergonomic keypad, display etc.

Models like Nokia 3310/3315 marked beginning of growth stage

Launched models like N95 to compete with Apple’s i-phone

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a

GROWTH

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MATURITY STAGE ( 2009 – 2011 )

Launched a lot of touch screen models

Dropped Mobile Prices.

Launched Qwerty+touch model N-97

Most Profit Gained.

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MATURITY

q

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DECLINE STAGE ( 2011 Q3 – PRESENT)

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Nokia’s poor product design which did not attract consumers.

Shifted focus on Windows as its main OS

Strong Dependence on brand equity.

Changing technological Environment.

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DECLINE

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Time

Sale

s or

Pr

ofits

Growth

Maturity

Decline

Introduction

Sales curve

The Concept Phones

Nokia E- series

Nokia Symbian & N- Series

Nokia Windows & Symbian phones

PRODUCT LIFE CYCLE OF NOKIA

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