Post on 21-Oct-2014
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Tools and Technologies,
Filtering and Collaborating
by Justin Hartman, MD, Afrigator Internet
afrigator.com | adgator.co.za
Largest social media aggregator in Africa
Jul 07: #20 of 31 "top non-US startups to watch worldwide" by Business 2.0 (money.cnn.com)
Dec 08: One of the Top 10 International Products for 2008 by ReadWriteWeb & featured onNew York Times (nytimes.com)
Sep 08: Partly aquired by MIH Print Africa, a division of Naspers Limited
afrigator.com | adgator.co.za
Largest social media aggregator in Africa
Jul 07: #20 of 31 "top non-US startups to watch worldwide" by Business 2.0 (money.cnn.com)
Dec 08: One of the Top 10 International Products for 2008 by ReadWriteWeb & featured onNew York Times (nytimes.com)
Sep 08: Partly aquired by MIH Print Africa, a division of Naspers Limited
afrigator.com | adgator.co.za
Show me the stats!
afrigator.com | adgator.co.za
Registered Blogs by Country
11.5%
1.3%
3.4%
5.9%
8.1%
10.9%
58.9%
South Africa
Nigeria
Africa General
Kenya
Egypt
Tanzania
Rest of Africa
All data supplied by Afrigator.com - March 2009
afrigator.com | adgator.co.za
Monthly Blog Growth
0
375
750
1,125
1,500
Ju
n 0
7
Ju
l 0
7
Au
g 0
7
Se
p 0
7
Oc
t 07
No
v 0
7
De
c 0
7
Ja
n 0
8
Fe
b 0
8
Ma
r 08
Ap
r 08
Ma
y 0
8
Ju
n 0
8
Ju
l 0
8
Au
g 0
8
Se
p 0
8
Oc
t 08
No
v 0
8
De
c 0
8
Ja
n 0
9
Fe
b 0
9
Ma
r 09
All data supplied by Afrigator.com - March 2009
afrigator.com | adgator.co.za
Scanning the Blogosphere
614,376 blog posts indexed
Blog posts in 2007• 77,447 in South Africa• 68,803 in Africa
Blog posts in 2008• 216,323 in South Africa• 170,968 in Africa
All data supplied by Afrigator.com - March 2009
afrigator.com | adgator.co.za
Monthly Blog Posts
0
22,500
45,000
67,500
90,000
Ju
n 0
7
Ju
l 0
7
Au
g 0
7
Se
p 0
7
Oc
t 07
No
v 0
7
De
c 0
7
Ja
n 0
8
Fe
b 0
8
Ma
r 08
Ap
r 08
Ma
y 0
8
Ju
n 0
8
Ju
l 0
8
Au
g 0
8
Se
p 0
8
Oc
t 08
No
v 0
8
De
c 0
8
Ja
n 0
9
Fe
b 0
9
Ma
r 09
All data supplied by Afrigator.com - March 2009
afrigator.com | adgator.co.za
African News
0
1,250
2,500
3,750
5,000
No
v 0
7
De
c 0
7
Ja
n 0
8
Fe
b 0
8
Ma
r 08
Ap
r 08
Ma
y 0
8
Ju
n 0
8
Ju
l 0
8
Au
g 0
8
Se
p 0
8
Oc
t 08
No
v 0
8
De
c 0
8
Ja
n 0
9
Fe
b 0
9
Ma
r 09
All data supplied by Afrigator.com - March 2009
afrigator.com | adgator.co.za
Popular Sites (Global)
All data supplied by Alexa.com - March 2009
1 google.com Search / Email
2 yahoo.com Search / Email
3 youtube.com Social Media
4 live.com Search
5 facebook.com Social Networking
6 msn.com Search / Email
7 wikipedia.org Social Media
8 blogger.com Social Media
9 myspace.com Social Networking
10 baidu.com Search
afrigator.com | adgator.co.za
Popular Sites (South Africa)
All data supplied by Alexa.com - March 2009
1 google.co.za Search / Email
2 facebook.com Social Networking
3 yahoo.com Search / Email
4 youtube.com Social Media
5 wikipedia.org Social Media
6 blogger.com Social Media
7 live.com Search
8 news24.com News
9 msn.com Search / Email
10 gumtree.co.za Social Media
afrigator.com | adgator.co.za
The right tools for the job
afrigator.com | adgator.co.za
Website where headlines are collected, usually manually, by
the website owner.There are also websites where
aggregation is entirely automatic which carry out
contextual analysis and group similar stories together.
News Aggregator
http://en.wikipedia.org/wiki/Aggregators
afrigator.com | adgator.co.za
A feed aggregator is client software or a Web application which aggregates syndicated web content such as news
headlines, blogs, podcasts, and vlogs in a single location for
easy viewing.
Feed Aggregator
http://en.wikipedia.org/wiki/Aggregators
afrigator.com | adgator.co.za
A method for users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of
metadata, typically in the form of tags that collectively and/or
collaboratively become a folksonomy.
Social Bookmarking
http://en.wikipedia.org/wiki/Social_bookmarking
afrigator.com | adgator.co.za
The term social news refers to websites where users submit and vote on
news stories or other links, thus determining
which links are presented.
Social News
http://en.wikipedia.org/wiki/Social_news
afrigator.com | adgator.co.za
Micro-blogging is a form of multimedia blogging that
allows users to send brief text updates or micromedia such as
photos or audio clips and publish them.
Micro-blogging
http://en.wikipedia.org/wiki/Micro-blogging
afrigator.com | adgator.co.za
RSS (an abbreviation for Really Simple Syndication) is a family of Web feed formats used to
publish frequently updated works - such as blog entries, news headlines, audio, and video - in a standardized
format.
XML & RSS
http://en.wikipedia.org/wiki/RSS
afrigator.com | adgator.co.za
RSS in Plain English
http://www.commoncraft.com
afrigator.com | adgator.co.zaReal World Example: Old Mutual in the social space
afrigator.com | adgator.co.za
Search results on Afrigator
390 Blog Posts about Old Mutual
120 News Articles about Old Mutual
afrigator.com | adgator.co.za
Search results on Technorati.com
896 Blog Posts about Old Mutual
afrigator.com | adgator.co.za
Average of 4.6 tweets a day about Old Mutual
Search results on search.twitter.com
138 Tweets over the last 30 days on Twitter
afrigator.com | adgator.co.za
Search results on Muti.co.za
12 “known” Social News articles on Muti
afrigator.com | adgator.co.za
Search results on Delicious.com
157 Social Bookmarks
afrigator.com | adgator.co.za
Filter baby, filter!
afrigator.com | adgator.co.za
1. Get a feed reader
http://www.google.com/reader/
afrigator.com | adgator.co.za
2. Run searches
General search on Twitter
Positive tweets on Twitter
Negative tweets on Twitter
afrigator.com | adgator.co.za
3. Get the RSS feed
Afrigator
Technorati
Delicious
afrigator.com | adgator.co.za
4. Add to feed reader
Click Add a subscription buttonPaste the RSS URL
afrigator.com | adgator.co.za
5. Engage your audience
Click Add a subscription buttonPaste the RSS URL
afrigator.com | adgator.co.za
Engaging the users
afrigator.com | adgator.co.za
Steps to successful filtering
1. Get a feed reader
2. Run searches across multiple social sites (Afrigator, Muti, Twitter, Delicious, etc.)
3. Get the RSS feed for each search
4. Add to feed reader
5. Finally - engage your audience!
afrigator.com | adgator.co.za
Questions?
Afrigator - http://afrigator.comAdgator - http://adgator.co.za
Email - justin@afrigator.comTel - 021-525-1071 | Cell - 078-673-2323
Thank you for your time