Social Media & Nonprofits

Kate BladowStrategist, Powered Pursuits

Who's in the Room?

Who's Using Social Media?

What Do You Want to Learn?

Networking Offline

It Also Looks Like...

VocabularyProfilesPagesGroupsFriends

Quick Stats• More than 800 million

active users• 50% of those users log on in

any given day

Some Examples

VocabularyTweets

RetweetsLists

Followers

Quick Stats• 190 million users• 65 million tweets per day• More than 800,000 searches

per day

Some Examples

VocabularyProfilesContacts

CompaniesGroups

Quick Stats• 120 million members• 2 billion searches for people

in 2010

Some Examples

VocabularyChannelsUploadsPlaylists

Quick Stats• More than 2 billion views

per day• 35 hours of video uploaded

every minute

Some Examples

Some Examples

VocabularyCircles

Hangouts+1s

Quick Stats• More than 25 million users

VocabularyPosts

CommentsRSS Feeds

Quick Stats• Over 155 million blogs have

been identified• Almost 2 million blog posts

indexed in every 24 hours

Some Examples

VocabularyCheck InsMayorsBadges

Quick Stats• Over 10 million people• Millions of check ins per day

Some Examples

Getting Starting• Dipping Your Toe In• Listening• Talking With Your Community• Sharing Information• Getting People to Take Action

Responding to Negative Comments

Getting Your House in Order

● Clean Up Your Website● Put a Strategy Together● Think About Staffing● Set Aside Time

Measuring Your ROI

● Important!● Not everything is worth measuring

ExamplesFacebook● HSUS - http://www.facebook.com/humanesociety

● Red Cross – http://www.facebook.com/redcross

Blogging● Rolling Dog Farm - http://blog.rollingdogranch.org/

● OSI Baltimore - http://www.audaciousideas.org/

ExamplesTwitter● Kevin Lindamood (HCHMD) -

http://twitter.com/kevinlindamood● BVU Maryland – http://twitter.com/#!/bvumaryland

Google+● National Wildlife Federation –

https://plus.google.com/108043104556093709906/posts● Visit Baltimore -

https://plus.google.com/114013517569580373487/posts

ExamplesFoursquare● Baltimore Heritage –

https://foursquare.com/bmoreheritage● Enoch Pratt –

https://foursquare.com/prattlibrary

Questions?

Last Words● Integrate your online and offline networking.

● Social media opens up opportunities, but you have to recognize them

● Get to know people.

Resources● Idealware's Social Media Decision Guide

http://goo.gl/DxKe4● Beth Kanter's Blog

http://www.bethkanter.org/● Frogloop

http://www.frogloop.com/● Tech & Social Change Baltimore

http://goo.gl/Aoo0F

Contact Information

Kate BladowFounder & Strategistpresentations@poweredpursuits.com