Personal Branding &Online ReputationBrent Swisher

Brent SwisherWho am I and why should you care?

Owner , The Web Counts, LLC-Online Reputation Company-Specializes in Personal Websites

www.BrentSwisher.com

Personal Branding vs. Online Reputation

Personal Branding How you are perceived as a person What people think when they see you

Online reputation How you are perceived Online What people see when they search for

you on the web

What is Online Reputation?

What people think of you - your values, skills, and attitude, based on what they find about you online.

What is Online Reputation?

It’s a composite picture from many sources

Map via xkcd.com

Why is it Important?

79% of HR professionals and recruiters research candidates online

50% are required to do so by their company

34% have rejected candidates based on what they have found

79% Research Online

How to Manage Your Reputation

Four Steps to Success

Awareness

Content Creation

Personal Websites

Domain name Content

Resume Biography Picture Examples Contact Information

Design Tips

Attorney At Law

Web Developer

Graphic Designer

LinkedIn

Complete the entire Profile How do you get content as a student?

Recommendations Who, how, and when.

Summary Who you are, What you do, What you

want, and How you can help.

Facebook And Twitter

Privacy, Privacy, Privacy! But…..

Profile Pictures Stay current

▪ News Changes Be careful who you share/tweet

Blogging

Doesn’t have to be a “professional” blog, but it should be professional. Writing style Grammar How to handle

Political/Personal/Religious views Has to be a passion

Common Issues

*Photos via flickr (jeffwilcox, hughelectronic, subcess)

Monitoring

Monitor changes to your online reputation on an ongoing basis

Maintenance

Set a schedule Monthly Yearly Big Changes

The Bad News….Nobody Cares

Include url: resume cover letter email signature social media comments

Tell your friends/family Business cards

Free at vistaprint

Online Reputation Tips

Online Reputation Success

Questions?

Blog: www.TheWebCounts.com/blog Facebook:

ww.facebook.com/TheWebCounts Twitter: @TheWebCounts Email: brent@thewebcounts.com

Thanks for your time!Get Tips, Ask Questions, and More:

Useful Tools

Google Alerts www.google.com/alerts

Name Check http://namechk.com/

Career Services www.gvsu.edu/careers

Personal Websites www.thewebcounts.com www.wix.com www.wordpress.com

Social Media News www.mashable.com