PATAGONIASocial Media Assessment

Jackie Cella - Alex Cella

RESPONSIVENESS IMPACT ENGAGEMENT

ENGAGEMENT LABS 2016 STUDY

ENGAGEMENT LABS’S FINDINGS FOR PATAGONIA

Top performer among sports

apparel brands on Facebook

and Instagram

Highest engagement score of

all the brands measured on

Facebook

Most active user base and the

highest number of likes and

shares per 1,000 fans

SO WHAT’S

PATAGONIA’S SECRET

TO SUCESSFUL SOCIAL

MEDIA MARKETING?

DIAGONAL PHOTO SLIDE

FOR A UNIQUE LAYOUT

Analysis of Current Strategies:TAKE ADVANTAGE OF VISUAL PLATFORMS

DIAGONAL PHOTO SLIDE

FOR A UNIQUE LAYOUT

Analysis of Current Strategies:USER-GENERATED CONTENT

DIAGONAL PHOTO SLIDE

Analysis of Current Strategies:IT “STAYS AWAY FROM THE HARD SELL” —Bill Boland, Patagonias digital creative director

RECOMMENDATIONS

DIAGONAL PHOTO SLIDE

FOR A UNIQUE LAYOUT

Analysis of Current Strategies:LINK TO YOUTUBE CHANNEL

FOR A UNIQUE LAYOUT

Analysis of Current Strategies:LIVE VIDEO STREAMING

LIVE VIDEO STREAM OF

TOUGH MUDDER

COMPETITIONS

LIVE BEHIND THE

SCENES WALK-

THROUGH OF PRODUCT

DEVELOPMENT