PRESENTED BY

MIKE MINTZ, ESQ.VP OF CLIENT RELATIONS

Branding Yourself Online

The Cost of Admission (what we’ll cover)

1 2

3 4

5 6

Intro to Personal Branding Online

Some Final Thoughts

Components of a Successful Brand

Start Building Your Brand

Selling the Brand

Questions?

INTRODUCTION

What is Personal Branding?

Prepare yourself for this …

The Brand is You

You may be their only hope …

There are situations where YOU are uniquely qualified for the mission at hand.Are you ready for that?

Do they know it?

SECTION 1

Start Building Your Brand

Recreate the rules to change the game

Digital currency

Expertise Maps for Marketers and Entrepreneurs

Your Nam

e

Skills

Interests

Solutions

2-Minute Exercise: create an expertise map

SECTION 2

Components of a Successful Brand

Tell me a story.

Define your style.

“Proper words in proper places, make the true definition of a style.”

- Jonathan Swift, 1720

Style + Expertise =

SECTION 3

Selling the Brand

Get on your soapbox.

K.I.S.S. (keep it simple, stupid)

Friends

Business

Network

Extended

Networks

CONCLUSION

Putting it All Together

Let’s keep talking

Mike Mintz

http://MyMediaLabs.com

Circle.

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