Philips @ Retail Detail Shopper Experience Marketing

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Retail Solutions measurable magic

Light and Multi sensorial Retail Solutions

Presented by Raluca Constantinescu

25th April 2013

Retail Solutions measurable magic

The new Retail has arrived

Applying technology through Shopper Journey design

Answers to the current key retail challenges

Our Impact on retail

Conclusion and Questions

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Agenda

Retail Solutions measurable magic

“Over a recent five-year period during which the S&P 500 was flat, a stock portfolio of shopper experience leaders grew 22%.”

3Source: Outside In, Harley Manning and Kerry Bodine, 2012

Retail Solutions measurable magic

The new retail has arrived: mobile and online are changing the role of traditional retail. An outstanding shopper experience is the answer.

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Retail Solutions measurable magic

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Shopper experience is more than a nicely designed store…

Retail Solutions measurable magic

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Shopper experience is quite simply how shoppers perceive every interaction with a store…

Retail Solutions measurable magic

Retail Solutions measurable magic

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Retail Solutions measurable magic

Retail Solutions measurable magic

Imagine what the right technology can do for your retail!

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Retail Solutions measurable magic

Technology is complex and can go wrong,

Retail Solutions measurable magic

Retail Solutions measurable magic

.Merely placing a screen with

unrelated content will not heighten the shopper experience!

Retail Solutions measurable magic

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Technology enabled shopper experience does not ‘just’ happen, it must be carefully scripted and directed…

Retail Solutions measurable magic

Philips retail solutions’

process and shopper journey design, help you successfully implement technology in your retail

Retail Solutions measurable magic

Retail solutions’ process

IMMERSE EXPLORE DESIGN DELIVER SUPPORT

Deep dive for shopper insights

Identify opportunities and develop digital strategy

Interaction design and system definition

Hardware & software implementation

Manage, measure and service

SUPPORTEXECUTIONSTRATEGY

Current Customer Journey New Customer Journey Solution description Implemented solution Experience manager

Retail Solutions measurable magic

Shopper journey design,

Retail Solutions measurable magic

Philips offers measurable, multi sensorial, in-store experiences

through interaction design, lighting solutions and smart use of offline and online technologies.

Retail Solutions measurable magic

The key retail challenges and the Philips’ solutions that answer them

3.1. Stay ahead of

competition2. Surprise and trigger

curiosity3. Get more people in the

store4. Make shoppers stay

longer5. Increase conversion

Retail Solutions measurable magic

Manageability of retail solutions, help you differentiate by scheduling fresh content and new experiences at the push of a button.

1. Stay ahead of competition

Retail Solutions measurable magic

Create stopping power with

dynamic lighting at Schiphol Airport Retail

1. Stay ahead of competition

Retail Solutions measurable magic

Create stopping power with dynamic lighting at SAR

1. Stay ahead of competition

Retail Solutions measurable magic

Best Deals of Europe

Diageo British Summer

Spring is in the Air

Varied scheduled campaigncontent for the store cove:

1. Stay ahead of competition

Retail Solutions measurable magic

Results: 12% increased traffic and 10% increase in store sales.

Store cove campaign pay back period is 4 weeks

1. Stay ahead of competition

Retail Solutions measurable magic

Interactive and Multi sensorial solutions will make your shoppers feel that the store responds to them.

2. Surprise & trigger curiosity

Retail Solutions measurable magic

2. Surprise & trigger curiosityDutch heritage themed design powered by solutions responding to the presence of shoppers through a combination of sensors, dynamic lighting, imagery and soundscapes.

Retail Solutions measurable magic

Retail Solutions measurable magic

Using your store as medium, will increase attraction

3. Get more people in the store

Retail Solutions measurable magic

3. Get more people in the store Philips AmbiScenesolution bathes the Prada Dalian, China store exterior in colorful, dynamic light and illuminates products and pathways effectively

Retail Solutions measurable magic

By compelling shopper journey design, any time spend will feel like a shopping adventure

4. Make shoppers stay longer

Retail Solutions measurable magic

4. Make shoppers stay longerThis humidor attracts shoppers with a story of how tobacco is grown and produced and then invites them to go inside to see and smell the cigars. Dwell time increased 200% with the Cuba soundscapeswitched on.

Retail Solutions measurable magic

Retail Solutions measurable magic

Interactivity design can target multiple retail objectives including shopper activation

5.Increase conversion

Retail Solutions measurable magic

5.Increase conversion With input of their personal style, guidance to the product shelf allows the shopper to selectthe right product. Increasing turnover of male grooming category by 45%.

Retail Solutions measurable magic

Integrated Measurements prove our impact on Retail,

your ROI and provide insights for possible further improvement

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Retail Solutions measurable magic

Product Popularity quadrant

Product A Product B Product C Product D Product DProduct DProduct D Product D Product DProduct D Product D

Retail Solutions measurable magic

Store density mapsDensity maps can generate valuable insights on general shopper flow and store hotspots. Such insights can trigger experience updates or even layout changes.

Retail Solutions measurable magic

Retail Solutions measurable magic

Compelling retail design

Manageable technology

Measureable resultsto help you build the new Retail

We deliver:

Retail Solutions measurable magic

Questions?

Raluca.Constantinescu@philips.com

+31 6 12272447

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