For more information about this research, read the full report“The Battle for Competitive Advantage in the App Economy”

at rewrite.ca.com

PLAYING TO WIN IN THE

A recent survey of 200 senior business and technology executives shows gaining

competitive advantage in the app economy requires companies to transform

themselves into software-driven enterprises. That means more than just hitting

“play” on new apps—it demands new approaches to customer relationships,

operations, and sourcing skills and talent.

APPLICATION ECONOMY

BECOME A SOFTWARE-DRIVEN ENTERPRISE

COMPETITIVEDIFFERENTIATIONREQUIRES AGILITY AND SPEED...

...AND PLAYING WELLWITH CUSTOMERS

YOU WILL NEED TO SPENDTREASURE TO MAKE THISJOURNEY...

78%SAY1

1

1

1

1

1

11

1

0

0

00

0

0

0

0

NEWER FORMS OF SOFTWARE (MOBILE APPS, API-ENABLED

SOFTWARE, ETC.) WILL BE CRITICAL TO

COMPETITIVE ADVANTAGE IN 3 YEARS.

THE QUEST:

Increased agilityand faster

time to market

31%

Better customer

service

29%

Better overall customer

experience

28%

Superior products and

services

25%Better

technology

25% TOP 5 METHODS OF ACHIEVING COMPETITIVE DIFFERENTIATION IN THE APPLICATION ECONOMY

61%SAYBECOMING A SOFTWARE-DRIVEN ENTERPRISE WILL HAVE A SIGNIFICANT OR MEANINGFUL IMPACT ON TIME TO DECISION.

INVESTMENTS IN NEWER FORMS OF SOFTWARE HAVE INCREASED OVERTHE PAST 3 YEARS

59% 54% 29% 28%SAY BECOMING A SOFTWARE-DRIVEN ENTERPRISE WILL HAVE AN IMPACT ON INTERACTION WITH AND MARKETING TO CUSTOMERS.

HAVE DEVELOPED NEW STRATEGIESFOR CUSTOMERINTERACTIONS.

SAY BETTER CUSTOMER SERVICE WILL BE A TOP METHOD OFCOMPETITIVE DIFFERENTIATION IN THE APP ECONOMY.

SAY BETTER CUSTOMER EXPERIENCE WILL BE A TOP METHOD OF COMPETITIVEDIFFERENTIATION.

51% 47%

PAST 3 YEARS NEXT 3 YEARS

AND WILL CONTINUETO DO SO.

84% 63% 58%

28%

56%

52%50%

DATASCIENCE DEV OPS

COLLABORATIONAPIMANAGEMENT

20% 19%

Developing

new marketing

strategies

Recruiting

new talent

Recruiting new

leadership

Acquiring

companies

with the right

capabilities

Expanding into

new markets

Acquiring

new tools

PURCHASE NOW

...AND A GREATER FOCUSON SKILLS

MORE COLLABORATION ACROSSBUSINESS UNITS AND FUNCTIONS

NEW SKILL SETS WITHINTHE COMPANY

BRINGING MORE IT AND/ORSOFTWARE DEVELOPMENTBACK IN HOUSE

BONUS LEVEL:A WIN TODAY BRINGS MAJORPAYOFFS…THEN IT’S ON TOTHE NEXT QUEST

< / >

TOP FOUR SKILLS MOST IMPORTANT

TO SUCCESS IN THE APP ECONOMY

47% MARKETSHARE

45%42%

39%

TIME TODECISION

DEVELOPMENT OF NEWPRODUCTS AND SERVICES

TIMETO MARKET

36% FINANCIALPERFORMANCE

34% COMPETITIVESTRATEGY

37% INTERNALOPERATIONS

CHANGES IMPLEMENTED TO BE MORE EFFECTIVE IN THE APPLICATION ECONOMY

WHERE WILL THEINVESTMENT GO?

AREAS OF IMPACT FROM BECOMING A MORE SOFTWARE-DRIVEN

ENTERPRISE