Posters or Signs?

Publicity –

• Who

• What

• When

• Where

• Why

• How

• How much

Marketing

• Why

• To whom

• Desired outcome

Target audiences

• Groups who “hang together”

• Groups who are naturally together

Develop a list of your target audiences

General target audiences at a school:

Administration

Students

Parents

Staff

Faculty

Neighbors to the school

Community leaders

Administration

Site Principals

Superintendent-level staff

Students

Jocks

Preps

Cowboys

Skaters

Nerds/geeks

Marketing MediaWord of mouthPrinted

“Brag-abouts” or BrochuresFlyersPrograms

Electronic Web sitesEmailsRadioTVPA announcements

Large format MediaSignsPostersBillboardsBanners

5 basic components of a marketing piece

GrabberWSIC (Why Should I Care)Basic Information (5 seconds)Involvement Statement –(hook)Quick Recap

Something to saySomeone to say it toSome way to organize itSome thing to put it onSome thing to write withSome way to write itSome way to make it stand outSome place to put itSome way to hold it there

9 components of a highly effective Poster campaign

#1 Something to say!

Content

Poster form

#2 Someone to say it too

Target audience

#3 Some way to organize it

Layout

Thumbnail sketch

Thumbnails are:

General sketches for placement of the 5 elements

Plan your workand work your plan

First thing is a margin

Keeps work on the page

Provides a place to tap the poster up.

Makes things appear to be even and balanced

Add the 5 elements in order:

1. Grabber

2. WSIC

3. Information - content

4. Involvement

5. Recap

Position GRABBER

Above middle of the page because of the eyeline

Eye Line

The route a normal person’s eyes take to view a large format.

From upper center to lower left to upper left to lower right and exit

WSIC

Why Should I Care

CONTENT

Information about the activity/event

INVOLVEMENT

What you would like them to do as a result of reading this

RECAP

Graphic, theme, slogan that reminds the viewer of the activity/event

Keep the thumbnails

Transfer your thoughtsto larger paper

Use projectors

Guides – protractors or templates and create guidelines

AVOID FREEHANDING IF YOU ARE NOT GOOD AT IT

The time spent planning saves the time in redoing

#4 Something to put it on

Surfaces:

Poster board –different sizes and colors.

Glass or plexiglass – windows. Trophy cases.

Thin sheet acetate for projection

Mirrored surfaces – attracts an audience.

#5 Something to write withMarkers

Decorative markersPermanentWater base HighlightersErasable markersPaint poster markersBingo

PaintBrushesRollersSpray cansSpray adaptors

CrayonsRegularFlorescent

5 in 1 Brush

#6 Some way to write it

3 Strokes –

VerticalAlways pull down

HorizontalAlways left to right

CircleOne half at a time

5 basic shapes to draw anything

Square

Circle

Parallelogram

Trapezoid

Triangle

3 Alphabets

Gothic – all parts of the letter are the same size

Roman – thick and thing parts

Decorative – varies the width of the lines to make the letters.

Tips

• ALL CAPS

• Spacing is not etched in stone; it is pencil so you can change your spacing on the final

# 7 Some way to make it stand out

Emphasis – 1) Glued add-ons

Three dimensional

Great use of others talents

Easy to assemble

2) Clip

3) Splash Spray paint

Air supplies

4) Shadows

#8 Some place to put it

Create a list of target audience hangouts

BEST PLACES TOHANG POSTERS

Where the target audiences are

On human beings

Over or near clocks

Check with school policy

#9 Some way to hold them there.

Don’t buy cheap tape

Blue tape – painters tape

¾ inch for nearly everything

2 inch tape for larger posters.

Putting it on the wall

• You need two people to hang a poster

• Frame the poster completely

• No tap wad behind a corner.

• Each side is held with one long length of tape.

Layout on the wall

• Several posters hung together can be a grabber

Review of the ImportantPosters Considerations

• An activity to market• An audience to market to• A layout on a thumbnail using the right lines and

alphabets • Transferred to a surface using light lines and

templates• Colored in with ink or paint• Emphasis added• Hung where the right people will see them• And secured correctly to guarantee they last long

enough to encourage the participation of the audience.

Review ofMarketing Components

Grabber

WSIC (Why Should I Care)

Basic Information (5 seconds)

Involvement Statement – “hook”

Quick Recap