HERDIAN RUDI

PRADIPTA

EKA ROCHANINGRUM

NURA YULI

fadhilahningrum

RISA YUNITA

PRESENT

BATIKBOUTIQUE

Company Description• Introduction

people Clothes, T-Shirt, Dress, Cardigan, Blouse, Shoes, Trousers and accessories boutique (Especially

Batik) in Semarang, Central Java

• Mission Statement

“To make shopping a pleasant, yet inexpensive experience for People , while providing their lives with a

sense of confidence and beauty.”

• Tagline

“Be Indonesia !! ”

MANAGEMENT TEAM

Herdian Rudi Pradipta

19 Oktober 1994

16th gunungsawo street, Semarang

Founder and ceo

Batik Boutique Organization Structure

Founder and CEO

Personnel Manager

Finance Manager

Production Manager

Sales Manager

* FOUNDER & CEO =

HERDIAN R. P.

* Personnel Manager

= NURA YULI

* Finance Manager =

RISA YUNITA

* Production

Manager = EKA R.

* Sales Manager =

DIAN R. D.

PRODUCTS

Clothes

T-Shirt

Dress

Cardigan

Rp 70.000- Rp 90.000

Rp 80.000- Rp 150.000

Rp 80.000- Rp 150.000

Rp 100.000- Rp 250.000

Blouse

Shoes

Trousers

Bag Rp 60.000- Rp 150.000

Rp 80.000- Rp 150.000

Rp 90.000- Rp 200.000

Rp 90.000- Rp 300.000

Overview

•Latest trends at the best prices

• Sell clothes,T-Shirt, Dress, Cardigan, Blouse, Shoes, Trousers, Bag, Etc.

•Located in Tlogosari Street, Semarang

•Unique and exclusive selection of merchandise

Challenges and Risks•Delay in store opening •Overstocked inventory •Shortage of inventory •Decreased in sales •Shrinkage •Competition

MARKETING PLAN

Year 1 -Overview• Position ourselves in the market.

• Loyal clientele.

• Engage the community (Connect to a Network)

• Take advantage of word of mouth, social media.

• Reach our goal of Rp 50.000.000 in sales for the first month.

• Acquire a database of clients and prospects of at least 2,000 people.

Positioning• Batik Boutique Located in Tlogosari Street, Semarang

• Batik Boutique provides various types of patterned batik clothing which is

certainly a great fit with the culture and very fitting used in Indonesian society.

Our brand

personality is: Stylish Innovative Exclusive Fun Approachable

Points of Differentiation

₪Only store with Indonesian Style (Especially Batik).

₪Strong competitive advantage on quality and pricing.

₪Service orders according to customers wishes batik clothes or blouse.

₪Online updates

Promotional Mix

Online promotion true Facebook or BBM

Spread brochures

Give some free marchandise

Give some discount for some product in great quantities purchases

FINANCIAL PLAN

Details of capital ( year ) :

First -year lease location : Rp 80.000.000

Renovation & Interior Design : Rp 50.000.000

Equipment and supplies : Rp 60.000.000

Clothes, Blouse, Bag, T-shirt, etc. wholesale : Rp 400.000.000

Costs and promotional soft opening early : Rp 10.000.000

The cost of the first year salary of employees : Rp 48.000.000

( 4 employees )

Other costs ( electricity , taxes , water ) first year : Rp 30.000.000 

 Total capital Rp 678.000.000

Batik Boutique business profit projections :

To boutiques usually projected gross profit was approximately 30% - 50 % of income .

The average Batik Boutique will be able to sell 200 million per month , so the gross profit per month is about 100 million . If the value is taken safety net profit is 50 % of the gross profit , the average monthly net profit was 50 million .

Herdian Rudi Pradipta – Eka Rochaningrum – Nura Yuli – Risa Yunita