Post on 03-Apr-2018
transcript
7/29/2019 Presentatation on Local media.ppt
1/14
PRESENTATION ON REGIONAL
ADVERTISEMENT
PRESENTED BY :ASIT KUMAR NAYAK
AKANSHA CHAUDHARY
JYOTNA KALRA
PRASOON MISHRAPRADIP KUMAR SAHOO
PRESENTED TO :PROF. SHASHANK MEHRA
7/29/2019 Presentatation on Local media.ppt
2/14
WHAT IS REGIONAL ADVERTISING ?
Regional advertising is placing ads of anymedia within a specific geographic
location to influence decision in onelocality.
In India due to language diversityregional advertisement plays an
important role in promotion of theproduct.
7/29/2019 Presentatation on Local media.ppt
3/14
REASONS FOR USING LOCAL MEDIA
Easy to convey the message.
Easy to associate with the
product/Brand. Easy to recall .
Cost effective.
7/29/2019 Presentatation on Local media.ppt
4/14
THE LOCAL MEDIA MIX
Newspapers
Radio
Television Magazines
Direct media
7/29/2019 Presentatation on Local media.ppt
5/14
NEWSPAPERS AS LOCAL MEDIA
According to newspaper society India has 60,000newspapers and 90% of them are local.
Local papers more connected with local issues
so best medium to do advertisement.
High local coverage and immediate [daily]delivery of your message.
Excellent mass media [almost everybody reads
the newspaper].
An interactive medium [people hold it, save it,write on it, cut coupons, etc.].
7/29/2019 Presentatation on Local media.ppt
6/14
NEWSPAPERS AS LOCAL MEDIA
Flexibility in production: low cost, fastturnaround, ad shapes, size, excellent quality forinserts.
Special targeted sections and shopping guides.
Available space for detailed copy
Minimal lead times for faster turnaround
Geographic targeting selectivity by area and zipcode zoning
7/29/2019 Presentatation on Local media.ppt
7/14
RADIO AS LOCAL MEDIA
Demographic target selectivity by station format.
Immediate delivery of message and highfrequency of message can be repeated several
times per day.
Local audience. Selectivity by format. Highavailability.
Low cost per thousand [CPM] exposures.
Low cost production.
Reach an exclusive and captive [mobile]audience
7/29/2019 Presentatation on Local media.ppt
8/14
TELEVISION AS LOCAL MEDIA
immediate delivery of message and highfrequency of message [you can repeat severaltimes per day].
Very high impact
TV is the best for stimulatingthe senses.
High mass audience coverage, high prestige.
Independent stations
Syndicated and locally originatedprogramming
7/29/2019 Presentatation on Local media.ppt
9/14
TELEVISION AS LOCAL MEDIA
Cable systems
Cable networks, syndication, and locallyoriginated programming
Target selectivity by cable network, byprogram, by time-of-day
In multi-system cities, geographic selectivitymay be available
7/29/2019 Presentatation on Local media.ppt
10/14
REGIONAL MAGAZINES AS LOCAL MEDIA
Excellent photo reproduction in full color.
Long shelf life with high pass-along readership.
High readership rates and reader loyalty.
High ability to select audience.
Advertisement in local most popular magazinescan help to reach to the audience.
7/29/2019 Presentatation on Local media.ppt
11/14
MOST POPULAR REGIONAL MAGAZINES
Oriyakadambinimagazine
KalkaKannada
magazine
Valampuritelugu
magazine
Eh dinPunjabimagazine
7/29/2019 Presentatation on Local media.ppt
12/14
ADVERTISEMENTS IN LOCAL LANGUAGES
7/29/2019 Presentatation on Local media.ppt
13/14
Video1
Video2
http://localhost/var/www/apps/conversion/tmp/scratch_8/telugu%20%20idea%203g%20ad.FLVhttp://localhost/var/www/apps/conversion/tmp/scratch_8/bengali%20airtel%20ad.FLVhttp://localhost/var/www/apps/conversion/tmp/scratch_8/bengali%20airtel%20ad.FLVhttp://localhost/var/www/apps/conversion/tmp/scratch_8/telugu%20%20idea%203g%20ad.FLVhttp://localhost/var/www/apps/conversion/tmp/scratch_8/telugu%20%20idea%203g%20ad.FLV7/29/2019 Presentatation on Local media.ppt
14/14