Project of Crm

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PROJECT OF CRMPROJECT OF CRM

Pizzaian’sPizzaian’s»PRAMOD KR. SAHU»SUDEEP KR. GUPTA»GARGEE GOGOI»YOGESH KUMAR»BISWAJIT ROY»VIKASH CH. JHA»MINAKSHEE HAZARIKA

ATTENTION…..ATTENTION…..

The Product you are about to see is not suitable for those who find pizzas

temptingOr are feeling hungry……..!!!

SEE…… AT YOUR OWN RISK……!!!!!

• 1958 – Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas

• 1972 - 1000 restaurants are open throughout the USA

• 1973 - Pizza Hut went international.• 1977 - PepsiCo bought Pizza Hut.• 1982 - JV between PepsiCo and Whitbread• 1997 - Pepsi Moved aside for Drinks and

Tricon Global Came into motion.• 2002 - Tricon Global became YUM! Brands Inc.• 2006 – WB sold their share of the JV to Yum!• 2008 - Bought Godfather's Pizza in Ireland with 28 stores.

HISTORYHISTORY

INTRODUCTIONINTRODUCTION

• Type: Wholly owned Subsidiary

• Founded: Wichita, Kansas, USA, 1958• Headquarter: Addison, Texas, USA

• Founder: Dan and Frank Carney • CEO: David C. Novak• Slogan: NOW YOU ARE EATING

• Employees 300,000+• Parent: Yum! Brands since 1997

• Website: http://www.pizzahut.com http://www.pizzahut.net.pk

Fun Facts in Pizza Hut Fun Facts in Pizza Hut History History

• Pizza hut are the world's largest user of cheese, Over the course of a summer it is estimated that Pizza hut uses a 100 million pounds of cheese. Pizza Hut uses more than 300 million pounds of cheese annually.

• Pizza Hut purchases more than 3 percent of all cheese production in the United States , which requires a herd of about 170,000 dairy cows to produce it.

• They also use 700.000.000 pounds of pepperoni and 525.000.000 pound of tomatoes in one year.

• Gorbachev (the former president of the USSR) also played in a Pizza Hut commercial.

• In 2001 Pizza Hut sponsored a pizza delivery to the international space station.

• The oldest Pizza Hut that is still functional is in Wichita, Kansas.

MISSION STATEMENTMISSION STATEMENT

• “To be the best pizza for every pizza occasion”

• “ Alone we are delicious, Together we are YUM!”

• We are P.E.A.R.L.S PASSION for excellence in Doing everything EXECUTE with positive energy and need ACCOUNTABLE for growth in customer satisfaction RECOGNIZE the achievement of others and have fun

doing it LISTEN and more importantly, respond to the voice

of the customer.

COMPETITORSCOMPETITORS

Globally Locally

Shakey Pizza since 1959

Domino Pizza

Pizza Ville – Canada

Little Caesar's

Pizza INN

Local Bakers

SWOT ANALYSISSWOT ANALYSIS

• StrengthsStrengths• WeaknessesWeaknesses• OpportunitiesOpportunities• ThreatsThreats

• Strengths• Weaknesses• Opportunities• Threats

• StrengthsStrengths• Weaknesses Weaknesses • OpportunitiesOpportunities• ThreatsThreats

• StrengthsStrengths• WeaknessesWeaknesses• OpportunitiesOpportunities• ThreatsThreats

MARKETING STRATEGYMARKETING STRATEGY

• Pizza Hut’s Says:We want to satisfy our customer by offering them “The Best”.

• Be C.H.A.M.P.S(Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed)

• You will Find 3F’s at Pizza Hut( Fun, Friendly and Familiarity)

MARKET SHAREMARKET SHARE

Pizza Hut Domino’s“Think Global act Local” “Think local act regional” First to introduce localized First to offer country menu. wide Hunger helpline.

SEGMENTATIONSEGMENTATION

• Segmentation is:• Identifying portions in market

different from one another.

The Segments Pizza Hut is Working on Higher and Middle Income Dual Career Families Any Age

TARGETINGTARGETING

• Target audience is basically anyone and everyone who loves to eat pizzas.

• Age group of 12 to 30.

• Pizza has long been targeted to families, because of the convenience that is present when serving pizza to a group.

POSITIONINGPOSITIONING

• Pizza hut has done their positioning in the target market by keeping in view two basic factors:– Quality– Frequency

• Worldwide Pizza Hut has come to become synonymous with the

‘Best pizzas under one roof‘

• Crew members 'customer mania‘ which makes Customers Unique dining experience.e.g. Service

Variety: Large Variety of Tastee.g. Cheesy Bites, Stuffed Crust, Hand-Tossed, Thin 'N Crispy, Bigfoot etc…

Quality:A large number of Market share is with Pizza Hut Only Because of their High Quality Pizza

MARKETING MIXMARKETING MIX

• ProductProduct• PricePrice• PromotionPromotion• PlacePlace

Design:Always Round Pizza

Features:Each Variety is Grouped on different Tastes.

Packaging:delivery through Hot Oven in Boxes

• Pizza hut is using Market Skimming Price Strategy.

• Low price for meal and expensive for just one

• Coupons Worldwide and Gift Card in Developed Countries

•Spends approximately Rs 1M-1.2 M on advertising annually using a Media mix

•Advertising through Bill Boards TV AdsNews Papers

•Personal Selling

• Pizza Hut Delivered Pizza to space in Year 2001Which made them More Famous and a New Slogan came into Being

“WHEREVER THERE IS LIFE, THERE WILL BE PIZZA HUT PIZZA”

PIZZA DELIVERY TO SPACEPIZZA DELIVERY TO SPACE

•Having 34,000 outlets in 100 Countries

•147 stores across 34 cities in India.

•Sport Arena’s, Major Airports & Shopping Mall

•Channel:Selling through Take In, Dine in, Home Delivery

CRM@PIZZA HUTCRM@PIZZA HUT

1. PIZZA HUT GIFT CARD2. ONLINE ORDER 3. REMOVAL OF TRANS FATS 4. NEW CHILDREN'S MENU 5. STAFF TIPS 6. PIZZA HUT GOES VOIP 7. RETENTION AND REWARD 8. THE OFFER 9. WITH AXIS BANK DEBIT CARD10.WITH CITIBANK DEBIT CARD-1/2 PRICE WEDNESDAY BUY ANY MEDIUM OR FAMILY PIZZA AND GET THE

2ND PIZZA AT HALF THE PRICE.

Walking the Talk" with YUM! Walking the Talk" with YUM! Leadership PrinciplesLeadership Principles

• Customer Focus - We listen and respond to the voice of the customer.

• Belief in People - We believe in people, trusts in positive intentions, encourage ideas from everyone and actively develop a workforce that is diverse in style and background.

• Recognition - We find reasons to celebrate the achievements of others and have fun doing it.

• Coaching and Support - We coach and support each other.

• Accountability - We do what we say, we are accountable, we act like owners.

• Excellence - We take pride in our work and have a passion for excellence.

• Positive Energy - We execute with positive energy and intensity...we hate bureaucracy and all the nonsense that comes with it.

• Teamwork - We practice team together, team apart.

ANYQUESTIONS

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