Post on 16-May-2015
description
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Promote social activity to influence friends of fans
Business success on Facebook
• Build
• Connect
• Engage
• Influence
INFLUENCE
ENGAGE
CONNECT
BUILD
Connect with new fans using multiple well-targeted Ads
Post quality content and promote your posts to engage your fans
Promote the social activity on your Page to influence the friends of fans
Everything starts with building your Facebook Page for your
business
3
Facebook Sponsored Stories: Influence friends of fans
Word of mouth at scale
1.6X lift in brand recall
2X lift in message awareness
4X lift in purchase intent
How do ads and sponsored stories work?
*People are seeing a story that they could have seen in their news feed. A business has paid to ensure that the viewer sees a story that they may have seen any way in their news feed.
Mobile
Ads: New audiences
Page post from Page Sponsored stories*: Fans and their friends
POSTS Page post like story
PAGE Page like story
Promote your Pages & Page posts POSTS
Page post
Sponsor your Page posts to more fans
Page Like Sponsored Stories
5 Simple steps to create a “Page Like” Ad
Step 1: www.facebook.com/ads/create
Step 2: Choose your page in destination
Step 3: Choose page name under “What do you want to promote?”
Step 4: Stories about their friends liking “Page name”
Step 5: Choose the relevant targeting, campaign and budget settings.
5 Simple steps to create a “Page Post” Ad
Step 1: www.facebook.com/ads/create
Step 2: Choose your page in destination
Step 3: Choose “ A specific post” option under “What do you want to promote?”
Step 4: Stories about their friends liking “Page name”
Step 5: Choose the relevant targeting, campaign and budget settings.
Review Ads Manager Results
Check Page Insights regularly
Key Takeaways
Decide which story suits your objectives
Post regularly to your Facebook Page
Sponsor your Page posts to more fans
Create a Page Like Sponsored Story to friends of fans
Track the performance on Ads Manager & Page
Insights
Thank you