Post on 01-Apr-2015
transcript
Public Relations (PR)
Jamilah Mansi
If you have heard a negative
media reports regarding the
organization at which you work,
who would you turn this issue to ?
Public Relations
PR in General
PR in Saudi Arabia
PR in Libraries
Public relations is a strategic
communication process that builds
mutually beneficial relationships
between organizations and their
publics.
PR
&
Marketing
Marketing
The process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
Specific public relations disciplines:
Financial public relations
Consumer/lifestyle public relations
Crisis communication
Internal communications
Government relations
Food-centric relations
DPR, BPR or Negative PR
A process of destroying the target's reputation
and/or corporate identity.
DPR, BPR or Negative PR
Weigh your response
Do not hide
Do not threaten or bully
Apologize
Generate positive content where possible
Ask yourself, is this an opportunity?
PR in Saudi Arabia
90% have Public Relation department
Salary
Women departments
Public Relations in Libraries:
Those who already use the Library.
School groups.
The associations.
The general public outside the Library.
Activity
If you were in Financial Public Relations department in a bank, and you have heard a negative media reports regarding the organization at which you work, what would you suggest for this situation?
You are in a Public Relations department in a library, and you have received a case from someone has suffered to altercation with a librarian, what would you do if you were in this situation?
Questions?
Resources :
"What Is Public Relations?" PR Definition: PRSA Official Statement. N.p., 2011. Web. 2014. <http://www.prsa.org/AboutPRSA/PublicRelationsDefined/#.Ux98WdKQZnA>.
Wynne, Robert. "What Does A Public Relations Agency Do?" Forbes. Forbes Magazine, 10 Apr. 2013. Web. 2014. <http://www.forbes.com/sites/robertwynne/2013/04/10/what-does-a-public-relations-agency-do/>.
Pietrzak, Caroline Drahan. "What's the Difference between Marketing and Public Relations? - Koi Communications." Web log post. Koi Communications. N.p., 17 July 2013. Web. 2014. <http://www.koicommunications.com.au/2/post/2013/07/whats-the-difference-between-marketing-and-public-relations.html>.
Crenshaw, Dorothy. "An 8-Step Guide to Managing Negative PR." Entrepreneur. Entrepreneur Media Inc., 25 Nov. 2012. Web. 2014. <http://www.entrepreneur.com/article/225059>.
"Public Relations." Wikipedia. Wikimedia Foundation, n.d. Web. 2014. <http://en.wikipedia.org/wiki/Public_relations>.
"Public Relations (PR) Disciplines." IPR.org.uk. IPR.org.uk, 2012. Web. 2014. <http://www.ipr.org.uk/public-relations-pr-disciplines.html>.
Macnamara, Jim. "School of Journalism and Mass Communication." Aspects on the Role of Public Relations in the Management of Special Libraries: A Case Study of African Institute for Capacity Development (AICAD) Library. N.p., 2005. Web. 2014. <http://journalism.uonbi.ac.ke/node/1216>.