Post on 22-Oct-2014
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Thane Survey Report
Swati Muchhal Sujit Khanna
Ghodbunder road-Administration
Thane Ghodbunder road falls under the administration of TMC (Thane Municipal Corporation )
About Ghodbunder road
Coordinates - 19°10′21″N 72°57′25″E
Population – 3 lacs. Approx.
Official Language widely spoken: Hindi
About Ghodbunder roadThane Ghodbunder Road is State Highway No. 42 starting at chainage 497/00 of NH - 8 and ending at NH - 3 near Kapurbawadi
Connects eastern and western express highway via Thane
Has number of schools and colleges (parsavnath college of Engg.,Sri Ma vidyala etc.)
Suraj water park located on Ghodbunder road near Waghbil naka
Upcoming flyover connecting ghodbunder road to mira road
Less pollution, more greenery
About Ghodbunder road
Has number of restaurants like Navras, cottage bar and kitchen, ripple hotel etc.
Has number of malls and retail outlets like Hyper city, R-mall, Vijay sales, more etc.
There are many upcoming residential projects
Bus service good – AC & non-AC. Some complexes provide private bus service
Very far from Thane station, takes about 30-45 mins
Corporates in the region
There are not many corporate houses in Ghodbunder road though a corporate office called G-Corp has been recently constructed near Hypercity
Distance from important places:
O • Thane station 7kms.O • Borivali 23kms.O • Airoli 25kms.O • International Airport 27kms.O • Domestic airport 30kms.O • BKC 32kms.
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HIRANANDANI RODAS ENCLAVELODHA CASA UNIVISDOSTI IMPERIA AND DOSTI VIHARVIJAY GALAXYLALANI RESIDENCY & RUTU TOWERSROSA BELLAVIJAY ANNEXSOHUM TROPICAL LAGOON - 3BHKPRAKRUTI PEARLSOHUM TROPICAL LAGOON - 1&2BHKMadhav-Shreeji PalaciaROSA GARDENIAVIHANG VALLEYPRESTIGE RESIDENCY
4500 5000 5500 6000 6500 7000 7500 8000 8500
Rate per square feet
Vihang valley
Residential projects near site
S.No Builder Name Project Name Project Type Sq.Ft Posession
Launch rate psft (Rs)
Current rate psft (Rs)
1 Dosti Imperia 2 and 3 BHK2 bhk-11553 bhk-1581
DEC, 14Rs 6600 and Rs 40 floor rise
2 Vijay Annex 2 and 3 BHK2 bhk-1020 and 10253 bhk-1275
AUG,12Rs 5900 and 1% floor rise
3 Vijay Galaxy 1 and 2 BHK
1 bhk-654 and 6762 bhk-991 and 999
DEC,14 -Rs 6565 and 1% floor rise
4 Madhav-Shreeji Palacia 1.5 and 2 BHK1.5 bhk-5162 bhk-599
DEC,13 - Rs 5400 and 54 floor rise
5 Prestige Residency 2 and 3 BHK2 bhk- 12353 bhk- 1542
DEC, 13 -Rs 4901 and 45 floor rise
S.NoBuilder Name
Project Name
Project Type
Sq.Ft Rise PosessionLaunch rate psft (Rs)
Current rate psft (Rs)
6 Prakruti Pearl1 AND 2 bhk
1 bhk- 7002 bhk-1030 and 890
FEB, 12 Information not available
Rs 5700 and 40 floor rise
7 LodhaCasa univis
2 and 3 BHK
2 bhk- 1026 3 bhk- 1170,1341 and 1557
2014 -Rs 6696 and 27 floor rise
8 Acme Ozone2 and 3 BHK
2 bhk- 9893 bhk- 1421
Project not yet underway
6000-7000 tentative
9 Vihang Vihang Valley
2BHK, 3BHK
930, 1220 27 Only soil testing done
5200(DIWALI-27 OCT 2011)
5000 + 1% FLOOR RISE FROM 1ST FLOOR
S.NoBuilder Name
Project Name
Project Type
Sq.Ft RISE PosessionLaunch rate psft (Rs)
Current rate psft (Rs)
10 Lalani Lalani Residency
1,2,3 BHK 905, 925, 1173
MARCH 2012
3500 6200 + Rs 20 from 2nd floor
11 Sai Enterprises
Rosabella 2, 3 BHK 1050, 1350 29 DEC 2013 6100 + 1% FROM 1ST FLOOR
12 Sai Enterprises
Rosa Gardenia
1, 1.5, 2, 2.5
640, 770, 880, 990
8 TOWERS, 16 FLOORS
DEC 2013 5251+1% FLOOR RISE FROM 1ST FLOOR
13 Hiranandani
Rodas Enclave
2, 2.5, 3, 4, 5
(EXTENSIVE)
18, 24, 28 OCT 2014 8100 + 81 FLOOR ISE
14 Mukul Constuctions
Rutu Towers
2, 2.5 990, 1090, 1175,
4 TOWERS – 14 STOREYS
SINCE 2010
3500 6200 + RS 30 FROM 2ND FLOOR
15 Soham Tropical Lagoon
2, 3 BHK (EXTENSIVE)
5 TOWERS + 26 FLOORS
2012, 2013, 2014
4000 5600 – 1&2,5800 - 3
NotesO 1 BHK of rodas enclave – soft launch – plan within 20-30 days,
possession after 3 years approximately.O Rutu towers – Sales executive – Shravan – helpful but did not
know a lot of details about rutu towers. Sales office was in a flat, no AC, he was sitting watching tv, dressing – unkempt.
O Rosa Gardenia – sales executive claimed that their USP is their quality of sales executives, thus very little advertising required on their part. However, he did not know where things were in the brochure. Handed me the brochure to read instead.
O Vihang Valley – phase 3&4 – only soil testing done.did not have a completely furnished brochure; lot of things still in planning stage. No website. Showed a video. Will provide bus services to thane station. Sample flat in 7-8 months. I BHK planning – not final
Brokers Opinion
S.NoName of Firm/ Broker
Prevailing residential rate psft in GhodbunderArea
Profile of people in and around Ghodbunder
Preferred budget range for apartments
Average sales per month
Most important factor in buying a property(budget,location,amenities)
Most attractive features of owning a house in this region
% of brokerage charged
1 Arjun 5000-8000Service class Newly married couples
30-35 lakhs –1 bhk50-65 lakhs-2 bhk
2 flats Budget
Low residential property rates
1-2 %
2 Laxmi 5000-6000Maximum working class families
35-60 lakhs2 flats per month
Location locality 1 %
3Pralhad Chauhan
6000-8000More of service class people and less of business owners
40-60 lakhs1-2 flats per month
People look at basic amenities like transportation services, supermarkets, etc
Low residential property rates
1.5 – 2 %
4 Sai 6000-6500Mixture of different families, but mostly upper middle class
35-40 lakhs -1 bhk55-75 lakhs-2 bhk
2-3 flats per month
budget
Buyers decide other factors based on their budget
1-2 %
SUMMARY OF BROKERS OPINION
O Puranik City didn’t feature in any of the brokers’ preferencesO Slowdown in sales of residential properties due to which
demand is currently less compared to previous periodsO Also, interest rate is currently high on home loan, so most
people are waiting for that to come downO Customers also expecting prices of residential properties to fallO Brokers opine that demand for properties in the range of 30-35
lacsO More demand for houses for the rental purpose rather than for
residing purposesO Most of the brokers’ opinions were the same, thus no
quantitative data
Customer ProfilingO Newly married or with families.
O Less individuals
O Income : Middle class & higher middle class
Puranik CityO Sales office not air-conditioned, unlike other builders’ sales officeO Sales executive(the one sitting in the sales office) was extremely
uninterested, we had to keep asking him for the brochure, rate card, etc. He wasn’t asking anything from us. He kept getting distracted because of his computer/mobile. Didnt know the rate, wasn’t persuasive or convincing. Wasn’t dressed as sharply as other sales executives.
O Security – only manpower, according to the sales executiveO Helper(who showed the flat) was extremely helpful, kept giving inputs
about the flat and the area, knew everything we asked him.O Flats on the lower floors are right next to the club house. Can become noisy
for the residents. People have complained of the flat being congested. O Less visibility of Puranik City on GB Road.O None of the brokers mentioned puranik city at all. We had to ask them
about it. However, on asking and further probing, we got a positive response about puranik city.
RecommendationsO 1 BHK apartments demanded, especially by
service class people(Rs 30-35lacs)O 1.5 BHK apartments should be considered.O Better sales people for the new project are
highly recommended.
THINGS MISSING ON THE WEBSITE OF PURANIK CITY
O Surrounding view & elevation view– given on lodha casa univis website
O Video walkthrough – dosti imperia(under construction), rodas enclave
O Map is there.. but you have to zoom in and cant see everything.. not user friendly.. Cannot locate the external amenities like clubhouse, amphitheater, etc on the map
O Photo gallery – only 1 picture of the building, more should be added
Soham Tropical Lagoon2, 3 bhk with terrace garden & sky garden floors
AMENITIESO AmpitheatreO Clubhouse with 3800 sqft swimming poolO Gazebos, wide terrace sit-outs, walkways, temple area, yoga
pavilion, rubberized jogging trackO Children’s play area with rubberized surface for safetyO Party lawnsO Teen games-skating, basketball, cricket, squash, snooker,
carom, cards, table tennisO Unisex gym and Massage & steam roomsO Multi-cuisine Frangipani CaféO Commercial, leisure and recreation area soon to come up
within the project itself
Unique CharacteristicsO Fantastic view of Yeoor HillsO 80,000 sq ft podium garden with jogging parkO Dual height parking lot under landscaped podium.
No additional charge for parkingO 5 iconic towers of stilt+26 floorsO Different kinds of rooms – with 2 terrace, 3 terraceO Sky Garden FloorsO Unique Louvered exterior façade-for privacyO Lagoons with sundecksO Website - video
O Air conditioned sales office complexO Receptionist was there; asked me to fill
enquiry formO Offered water immediatelyO Sales executive – very helpfulO Comprehensive Brochure
Customer Experience
TechnologyO Multi-level Access Cards for the main door,
parking, clubouse along with CCTVs and manpower
O Each parking lot uniquely identified for ownerO Solar powered water supplyO Water recycling plantO Separate water supply for flush, etc(Boring water)O 1100 car parking spaces – coveredO Automobile-free areas for children’s safety
Hiranandani Rodas Enclave
O 2, 2.5, 3, 4, 5 BHKO 55% sold out
AMENITIES
Clubhouse, Swimming pool, jogging track, tennis, badminton, squash, table tennis, snooker, billiards, carom, chess, gymnasium, spa & yoga center, party lawn, restaurant & party lounge, exquisite social avenues
Unique CharacteristicsO Calm and picturesque Ulhas River backdropO Therapeutic GardenO FlowerbedO Business Centre, meeting room, mini theatreO Website – video walkthroughO Exclusive Hiranandani Bus Service to Thane
StationO Hiranandani Hospital, Hiranandani School
Customer ExperienceO Greeted by receptionistO Filled enquiry formO Air-conditioned & spacious sales officeO Sales executive – extremely knowledgeable,
helpful
Rosa BellaO 2, 3, 3+terrace apartmentsO Flats available – 80/232O 60% construction completed
AMENITIES
80,000 sqft podium, Clubhouse, swimming pool, banquet hall, cafeteria, indoor play room, ample parking space
Unique CharacteristicsO Ground + 4 – commercial officesO Sky GardensO Multi-level clubhouse with hidden swimming poolO Stilt + podium + 29 storey towerO Terrace ApartmentsO Scenic ViewO Rain HarvestingO Multi- tier security with video door phonesO Flats with road view as well as garden view
Customer ExperienceO Air conditioned Sales officeO Very helpful sales executive as well
as receptionistO Very knowledgeable
Dosti ImperiaOFlats available only above 19th floorOProposed township of 7 buildingsOFlats available 2 and 3 bhksOAmenities-
1. Amphitheater
2. 90,000 sq ft of garden
3. Tennis, basketball and squash courts
4. State of the art club
Unique characteristicsO World class gym with separate steam and Jacuzzi
for his and her.O Pool table and billiards roomO Iconic sculptureO Bamboo court and lounge cafetariaO Provides deck living
O Club house at 46 feetO Garden at 56 feetO First apartment begins at 70 feet
Customer experience
OSpacious sales officeO Immediately offer waterOSales person was very calm and composedOReceptionist asked to fill the form
TechnologyO State of the art Library in the club houseO Earthquake resistant structureO Five level podium with space for approx. 1400
carsO Mini theater occupying 60 seatsO Indulge in eco friendly affairs
O Rain water harvestingO Solar panels for lighting in lobby and
staircase
Lodha Casa UnivisO Project initiated in 2007 O Proposed town ship of 5 phases with each phase
containing more than 500 flatsO Flats available 2-bhk and 3-bhk O Amenities
O State of the art amenities with each phase having its own cricket pitches
O Aesthetic landscapes and two levels of parkingO State of the art club house and swimming poolO Mini swimming pool, club house for each
phase
Unique characteristicsO Cielo phase has few flats providing with view of
the Ulhas river.O Bathroom embellished with Roca and jaquar’s
premium line O Laminated wooden flooring in all bedroomsO 2 – bhk and 3 –bhk flats available in deluxe (air
conditioned) and non deluxe segmentO Proposed commercial malls for every phaseO Free parking provided 1 slot for 2 bhk and 3 slots
for 3 bhk
Customer experienceO Posh sales officeO Greeted by receptionist O Greeted in the sales office with coffeeO Very knowledgeable sales people
TechnologyO State of the art amenities provided in the
complexO Use software to track the sales of their flats
which is accessible to customer O Free parking provided 1 slot for 2 bhk and 3
slots for 3 bhkO Website
PalaciaO Proposed township of ten 15 storied buildingsO Flats available 1.5 and 2 bhkO Distance from thane station 7 kmO located near waghbil nakaO Amenities
1. Generator back up provided for the township
2. Club house
3. Play grounds
Unique characteristicsO Main door lock safetyO Synchronized lightingO Anodized sliding windowsO Landscape gardensO Indoor games room and party roomO Rain water harvesting systemO Fire fighting systems
Customer satisfactionO No visibility of sales officeO Very congested sales office spaceO Sales person was Very informative and helpfulO No receptionist
After-Enquiry ServiceO Continuous and persistent follow-up by
Lodha, Prakruti Pearl through phone calls asking us to have a look at the sample flats
ReferencesO http://www.mid-day.com/lifestyle/200
8/aug/140808hp5.htmO http://en.wikipedia.org/wiki/ThaneO http://articles.timesofindia.indiatimes
.com/2011-08-06/thane/29858333_1_fobs-msrdc-ghodbunder-road