Thane Survey Report

Swati Muchhal Sujit Khanna

Ghodbunder road-Administration

Thane Ghodbunder road falls under the administration of TMC (Thane Municipal Corporation )

About Ghodbunder road

Coordinates - 19°10′21″N 72°57′25″E 

Population – 3 lacs. Approx.

Official Language widely spoken: Hindi

About Ghodbunder roadThane Ghodbunder Road is State Highway No. 42 starting at chainage 497/00 of NH - 8 and ending at NH - 3 near Kapurbawadi

Connects eastern and western express highway via Thane

Has number of schools and colleges (parsavnath college of Engg.,Sri Ma vidyala etc.)

Suraj water park located on Ghodbunder road near Waghbil naka

Upcoming flyover connecting ghodbunder road to mira road

Less pollution, more greenery

About Ghodbunder road

Has number of restaurants like Navras, cottage bar and kitchen, ripple hotel etc.

Has number of malls and retail outlets like Hyper city, R-mall, Vijay sales, more etc.

There are many upcoming residential projects

Bus service good – AC & non-AC. Some complexes provide private bus service

Very far from Thane station, takes about 30-45 mins

Corporates in the region

There are not many corporate houses in Ghodbunder road though a corporate office called G-Corp has been recently constructed near Hypercity

Distance from important places:

O • Thane station 7kms.O • Borivali 23kms.O • Airoli 25kms.O • International Airport 27kms.O • Domestic airport 30kms.O • BKC 32kms.

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HIRANANDANI RODAS ENCLAVELODHA CASA UNIVISDOSTI IMPERIA AND DOSTI VIHARVIJAY GALAXYLALANI RESIDENCY & RUTU TOWERSROSA BELLAVIJAY ANNEXSOHUM TROPICAL LAGOON - 3BHKPRAKRUTI PEARLSOHUM TROPICAL LAGOON - 1&2BHKMadhav-Shreeji PalaciaROSA GARDENIAVIHANG VALLEYPRESTIGE RESIDENCY

4500 5000 5500 6000 6500 7000 7500 8000 8500

Rate per square feet

Vihang valley

Residential projects near site

S.No Builder Name Project Name Project Type Sq.Ft Posession

Launch rate psft (Rs)

Current rate psft (Rs)

1 Dosti Imperia 2 and 3 BHK2 bhk-11553 bhk-1581

DEC, 14Rs 6600 and Rs 40 floor rise

2 Vijay Annex 2 and 3 BHK2 bhk-1020 and 10253 bhk-1275

AUG,12Rs 5900 and 1% floor rise

3 Vijay Galaxy 1 and 2 BHK

1 bhk-654 and 6762 bhk-991 and 999

DEC,14 -Rs 6565 and 1% floor rise

4 Madhav-Shreeji Palacia 1.5 and 2 BHK1.5 bhk-5162 bhk-599

DEC,13 - Rs 5400 and 54 floor rise

5 Prestige Residency 2 and 3 BHK2 bhk- 12353 bhk- 1542

DEC, 13 -Rs 4901 and 45 floor rise

S.NoBuilder Name

Project Name

Project Type

Sq.Ft Rise PosessionLaunch rate psft (Rs)

Current rate psft (Rs)

6 Prakruti Pearl1 AND 2 bhk

1 bhk- 7002 bhk-1030 and 890

FEB, 12 Information not available

Rs 5700 and 40 floor rise

7 LodhaCasa univis

2 and 3 BHK

2 bhk- 1026 3 bhk- 1170,1341 and 1557

2014 -Rs 6696 and 27 floor rise

8 Acme Ozone2 and 3 BHK

2 bhk- 9893 bhk- 1421

Project not yet underway

6000-7000 tentative

9 Vihang Vihang Valley

2BHK, 3BHK

930, 1220 27 Only soil testing done

5200(DIWALI-27 OCT 2011)

5000 + 1% FLOOR RISE FROM 1ST FLOOR

S.NoBuilder Name

Project Name

Project Type

Sq.Ft RISE PosessionLaunch rate psft (Rs)

Current rate psft (Rs)

10 Lalani Lalani Residency

1,2,3 BHK 905, 925, 1173

MARCH 2012

3500 6200 + Rs 20 from 2nd floor

11 Sai Enterprises

Rosabella 2, 3 BHK 1050, 1350 29 DEC 2013 6100 + 1% FROM 1ST FLOOR

12 Sai Enterprises

Rosa Gardenia

1, 1.5, 2, 2.5

640, 770, 880, 990

8 TOWERS, 16 FLOORS

DEC 2013 5251+1% FLOOR RISE FROM 1ST FLOOR

13 Hiranandani

Rodas Enclave

2, 2.5, 3, 4, 5

(EXTENSIVE)

18, 24, 28 OCT 2014 8100 + 81 FLOOR ISE

14 Mukul Constuctions

Rutu Towers

2, 2.5 990, 1090, 1175,

4 TOWERS – 14 STOREYS

SINCE 2010

3500 6200 + RS 30 FROM 2ND FLOOR

15 Soham Tropical Lagoon

2, 3 BHK (EXTENSIVE)

5 TOWERS + 26 FLOORS

2012, 2013, 2014

4000 5600 – 1&2,5800 - 3

NotesO 1 BHK of rodas enclave – soft launch – plan within 20-30 days,

possession after 3 years approximately.O Rutu towers – Sales executive – Shravan – helpful but did not

know a lot of details about rutu towers. Sales office was in a flat, no AC, he was sitting watching tv, dressing – unkempt.

O Rosa Gardenia – sales executive claimed that their USP is their quality of sales executives, thus very little advertising required on their part. However, he did not know where things were in the brochure. Handed me the brochure to read instead.

O Vihang Valley – phase 3&4 – only soil testing done.did not have a completely furnished brochure; lot of things still in planning stage. No website. Showed a video. Will provide bus services to thane station. Sample flat in 7-8 months. I BHK planning – not final

Brokers Opinion

S.NoName of Firm/ Broker

Prevailing residential rate psft in GhodbunderArea

Profile of people in and around Ghodbunder

Preferred budget range for apartments

Average sales per month

Most important factor in buying a property(budget,location,amenities)

Most attractive features of owning a house in this region

% of brokerage charged

1 Arjun 5000-8000Service class Newly married couples

30-35 lakhs –1 bhk50-65 lakhs-2 bhk

2 flats Budget

Low residential property rates

1-2 %

2 Laxmi 5000-6000Maximum working class families

35-60 lakhs2 flats per month

Location locality 1 %

3Pralhad Chauhan

6000-8000More of service class people and less of business owners

40-60 lakhs1-2 flats per month

People look at basic amenities like transportation services, supermarkets, etc

Low residential property rates

1.5 – 2 %

4 Sai 6000-6500Mixture of different families, but mostly upper middle class

35-40 lakhs -1 bhk55-75 lakhs-2 bhk

2-3 flats per month

budget

Buyers decide other factors based on their budget

1-2 %

SUMMARY OF BROKERS OPINION

O Puranik City didn’t feature in any of the brokers’ preferencesO Slowdown in sales of residential properties due to which

demand is currently less compared to previous periodsO Also, interest rate is currently high on home loan, so most

people are waiting for that to come downO Customers also expecting prices of residential properties to fallO Brokers opine that demand for properties in the range of 30-35

lacsO More demand for houses for the rental purpose rather than for

residing purposesO Most of the brokers’ opinions were the same, thus no

quantitative data

Customer ProfilingO Newly married or with families.

O Less individuals

O Income : Middle class & higher middle class

Puranik CityO Sales office not air-conditioned, unlike other builders’ sales officeO Sales executive(the one sitting in the sales office) was extremely

uninterested, we had to keep asking him for the brochure, rate card, etc. He wasn’t asking anything from us. He kept getting distracted because of his computer/mobile. Didnt know the rate, wasn’t persuasive or convincing. Wasn’t dressed as sharply as other sales executives.

O Security – only manpower, according to the sales executiveO Helper(who showed the flat) was extremely helpful, kept giving inputs

about the flat and the area, knew everything we asked him.O Flats on the lower floors are right next to the club house. Can become noisy

for the residents. People have complained of the flat being congested. O Less visibility of Puranik City on GB Road.O None of the brokers mentioned puranik city at all. We had to ask them

about it. However, on asking and further probing, we got a positive response about puranik city.

RecommendationsO 1 BHK apartments demanded, especially by

service class people(Rs 30-35lacs)O 1.5 BHK apartments should be considered.O Better sales people for the new project are

highly recommended.

THINGS MISSING ON THE WEBSITE OF PURANIK CITY

O Surrounding view & elevation view– given on lodha casa univis website

O Video walkthrough – dosti imperia(under construction), rodas enclave

O Map is there.. but you have to zoom in and cant see everything.. not user friendly.. Cannot locate the external amenities like clubhouse, amphitheater, etc on the map

O Photo gallery – only 1 picture of the building, more should be added

Soham Tropical Lagoon2, 3 bhk with terrace garden & sky garden floors

AMENITIESO AmpitheatreO Clubhouse with 3800 sqft swimming poolO Gazebos, wide terrace sit-outs, walkways, temple area, yoga

pavilion, rubberized jogging trackO Children’s play area with rubberized surface for safetyO Party lawnsO Teen games-skating, basketball, cricket, squash, snooker,

carom, cards, table tennisO Unisex gym and Massage & steam roomsO Multi-cuisine Frangipani CaféO Commercial, leisure and recreation area soon to come up

within the project itself

Unique CharacteristicsO Fantastic view of Yeoor HillsO 80,000 sq ft podium garden with jogging parkO Dual height parking lot under landscaped podium.

No additional charge for parkingO 5 iconic towers of stilt+26 floorsO Different kinds of rooms – with 2 terrace, 3 terraceO Sky Garden FloorsO Unique Louvered exterior façade-for privacyO Lagoons with sundecksO Website - video

O Air conditioned sales office complexO Receptionist was there; asked me to fill

enquiry formO Offered water immediatelyO Sales executive – very helpfulO Comprehensive Brochure

Customer Experience

TechnologyO Multi-level Access Cards for the main door,

parking, clubouse along with CCTVs and manpower

O Each parking lot uniquely identified for ownerO Solar powered water supplyO Water recycling plantO Separate water supply for flush, etc(Boring water)O 1100 car parking spaces – coveredO Automobile-free areas for children’s safety

Hiranandani Rodas Enclave

O 2, 2.5, 3, 4, 5 BHKO 55% sold out

AMENITIES

Clubhouse, Swimming pool, jogging track, tennis, badminton, squash, table tennis, snooker, billiards, carom, chess, gymnasium, spa & yoga center, party lawn, restaurant & party lounge, exquisite social avenues

Unique CharacteristicsO Calm and picturesque Ulhas River backdropO Therapeutic GardenO FlowerbedO Business Centre, meeting room, mini theatreO Website – video walkthroughO Exclusive Hiranandani Bus Service to Thane

StationO Hiranandani Hospital, Hiranandani School

Customer ExperienceO Greeted by receptionistO Filled enquiry formO Air-conditioned & spacious sales officeO Sales executive – extremely knowledgeable,

helpful

Rosa BellaO 2, 3, 3+terrace apartmentsO Flats available – 80/232O 60% construction completed

AMENITIES

80,000 sqft podium, Clubhouse, swimming pool, banquet hall, cafeteria, indoor play room, ample parking space

Unique CharacteristicsO Ground + 4 – commercial officesO Sky GardensO Multi-level clubhouse with hidden swimming poolO Stilt + podium + 29 storey towerO Terrace ApartmentsO Scenic ViewO Rain HarvestingO Multi- tier security with video door phonesO Flats with road view as well as garden view

Customer ExperienceO Air conditioned Sales officeO Very helpful sales executive as well

as receptionistO Very knowledgeable

Dosti ImperiaOFlats available only above 19th floorOProposed township of 7 buildingsOFlats available 2 and 3 bhksOAmenities-

1. Amphitheater

2. 90,000 sq ft of garden

3. Tennis, basketball and squash courts

4. State of the art club

Unique characteristicsO World class gym with separate steam and Jacuzzi

for his and her.O Pool table and billiards roomO Iconic sculptureO Bamboo court and lounge cafetariaO Provides deck living

O Club house at 46 feetO Garden at 56 feetO First apartment begins at 70 feet

Customer experience

OSpacious sales officeO Immediately offer waterOSales person was very calm and composedOReceptionist asked to fill the form

TechnologyO State of the art Library in the club houseO Earthquake resistant structureO Five level podium with space for approx. 1400

carsO Mini theater occupying 60 seatsO Indulge in eco friendly affairs

O Rain water harvestingO Solar panels for lighting in lobby and

staircase

Lodha Casa UnivisO Project initiated in 2007 O Proposed town ship of 5 phases with each phase

containing more than 500 flatsO Flats available 2-bhk and 3-bhk O Amenities

O State of the art amenities with each phase having its own cricket pitches

O Aesthetic landscapes and two levels of parkingO State of the art club house and swimming poolO Mini swimming pool, club house for each

phase

Unique characteristicsO Cielo phase has few flats providing with view of

the Ulhas river.O Bathroom embellished with Roca and jaquar’s

premium line O Laminated wooden flooring in all bedroomsO 2 – bhk and 3 –bhk flats available in deluxe (air

conditioned) and non deluxe segmentO Proposed commercial malls for every phaseO Free parking provided 1 slot for 2 bhk and 3 slots

for 3 bhk

Customer experienceO Posh sales officeO Greeted by receptionist O Greeted in the sales office with coffeeO Very knowledgeable sales people

TechnologyO State of the art amenities provided in the

complexO Use software to track the sales of their flats

which is accessible to customer O Free parking provided 1 slot for 2 bhk and 3

slots for 3 bhkO Website

PalaciaO Proposed township of ten 15 storied buildingsO Flats available 1.5 and 2 bhkO Distance from thane station 7 kmO located near waghbil nakaO Amenities

1. Generator back up provided for the township

2. Club house

3. Play grounds

Unique characteristicsO Main door lock safetyO Synchronized lightingO Anodized sliding windowsO Landscape gardensO Indoor games room and party roomO Rain water harvesting systemO Fire fighting systems

Customer satisfactionO No visibility of sales officeO Very congested sales office spaceO Sales person was Very informative and helpfulO No receptionist

After-Enquiry ServiceO Continuous and persistent follow-up by

Lodha, Prakruti Pearl through phone calls asking us to have a look at the sample flats

ReferencesO http://www.mid-day.com/lifestyle/200

8/aug/140808hp5.htmO http://en.wikipedia.org/wiki/ThaneO http://articles.timesofindia.indiatimes

.com/2011-08-06/thane/29858333_1_fobs-msrdc-ghodbunder-road