QlikTalk:

QlikView in Media

Mike Foster

QlikView in Media

Mick Ridley, Managing Director, META

Gareth Burkhill-Howarth, Global Head of Projects, Kinetic Worldwide

Kinetic is the global leader in understanding how brands can

connect with people’s lifestyles and the environments they

engage with

Meta is a data consultancy specializing in enabling

companies to better utilise the data they produce on a daily

basis.

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Surfacing insights

Simplifying data

Achieving clarity

Realising value

Monetising experience

5 ways QlikView makes a difference

Simplifying multiple data sets

Achieving clarity in complex data

Achieving clarity in complex data

Achieving clarity in complex data

Achieving clarity in complex data

Achieving clarity in complex data

Achieving clarity in complex data

Achieving clarity in complex data

Achieving clarity in complex data

Achieving clarity in complex data

Realising value

Realising value

Realising value

Realising value

Realising value

Realising value

Realising value

Monetising experience

• Extending our offering to clients

• Helping clients understand the data they generate

• Often tying back to marketing and media activity

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Surfacing insights

Simplifying data

Achieving clarity

Realising value

Monetising experience

5 ways QlikView makes a difference ...

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Operational data and day-to-day planning

and buying

Regional and global media spends,

monitoring traded revenues

Proprietary research data used in media

planning

Exploiting syndicated data to gain a

planning advantage

Extending our offering beyond core

media to our clients

... and how is this specific to Media

“QlikView enables Kinetic and

META to deliver insight and

reporting across the full

spectrum of our offering,

ensuring our businesses

achieve maximum value from

the information we have

access to.”

Kinetic Worldwide – www.kineticww.com

META – www.metaww.com